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Marketing American Bred Horses

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  • Marketing American Bred Horses

    The recent discussions on this and other sites has me wondering....how do we go about celebrating our horses instead of bickering? There is a world market to sell to if we develop our own united front!

    The Canadians have such a presence: http://www.facebook.com/?ref=home#!/ECExport

    What can we do to set up our own?
    "Where knowledge ends violence begins." B. Ljundquist

  • #2
    Facebook: "Hanoverian Horses for Sale" This is open to all reg. Hanoverians for sale and is a free service to their owners.


    • #3
      I think the question really is to find common points of interest to Unite an otherwise competitive business. We will continue competing for the best foals most profitable customers etc. That will always be the case and should be celebrated. What US breeders need to focus on is to continue providing a quality product, and create effective venus to expose our product to domestic and international buyers. To work in unison across the various studbooks and provide wonderful forums such as this to share knowledge and ideas. If we can collectively continue educating and improving the product, we will succeed in generating domestic and global interests, sales and resulting profits........ Easy! Right ? . LOL


      • #4
        half the problem lies in Americans not calling them American bred, too many feel that allowing the impression that a horse is European gives them a marketing edge...
        "It's not how good you ride, It's how good your horse covers for you." -Kristan
        Magic Rose Farm- home of Beste Gold & Hot Shot
        Beste Gold & Offspring on Facebook
        Magic Rose Farm Warmbloods on FB


        • #5
          Originally posted by MagicRoseFarm View Post
          half the problem lies in Americans not calling them American bred, too many feel that allowing the impression that a horse is European gives them a marketing edge...
          THIS! THIS! THIS! It bears repeating and is proven by the other poster that mentioned the Hanoverian site. Hanoverian = German. (maybe not in a breeder's brain, but in a buyers it does.)
          Not all who wander are lost.


          • #6
            Having sold many American bred horses I think it does not matter much how you call them once you establish your business. Most breeders do not have an established business so they naturally look for a breed or registry to align themselves with that enhances the value, marketability and exposure of the business they want to do. I think the image and service a registry/breed society in the US offers is more important than where the original breed they call themselves came from. Quality is very important and in most cases bloodlines or pedigree and no matter how you turn it, in warm-blood / sport-horse breeding most of the desirable bloodlines trace back to European heritage even if the parents are 2nd or 3rd generation US bred. We as breeders would put ourselves at a great disadvantage if we bred without those lines but calling them by a different name no big deal IMO. Getting that American name on a credibly run organization people want to align themselves with; big problem - long term project....
            www.rainbowequus.com Home of stallions that actually produced champion hunter, jumper and dressage offspring and now also champion eventers


            • #7
              Originally posted by Edgar View Post
              Getting that American name on a credibly run organization people want to align themselves with; big problem - long term project....
              Agreed. I believe this is what the NAS (North American Studbook) is trying to do... to address some of the big issues we are faced with that hold us back as Americans to compete our young horse market with those overseas. You are right that it is a huge undertaking. The NAS is associated with the new Young Horse Series being held in Wellington that allows us an equivalent of the Europeans Bundeschampionate to showcase and promote our young horses. Of course this is a brand new invention so it will take time to build but hopefully breeders will support these sorts of efforts so that we can keep making improvements. I know there are efforts to have more locations for this series other than in Wellington and Lexington.


              • #8
                I applaud their efforts, hopefully people will make use of it.
                www.rainbowequus.com Home of stallions that actually produced champion hunter, jumper and dressage offspring and now also champion eventers