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I'd like your opinion on a horse company name...

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  • #21
    I'm young but very conservative. I find Like Whoa a little off putting. Then again, I hardly ever buy whimsical horsey stuff, so perhaps I am not the target audience.

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    • #22
      While I agree that Sun Horse sounds bland, Like Whoa doesn't do it for me. I think a good logo would help the Sun Horse (which you have).
      www.specialhorses.org
      a 501(c)3 organization helping 501(c)3 equine rescues

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      • #23
        Don't have strong feelings for either name, really, but the lack of a comma in Like Whoa Tack kind of bugs me. Put the comma in there (Like, Whoa Tack) and I 'get it' - without the comma, it just doesn't convey the Valley Girl vibe that you're going for.

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        • #24
          Go for Like Whoa. I like the idea of a horse in sunglasses, very cute. For those who say the name sounds juvenile and unprofessional - look at Uncle Jimmy's Hangin' Balls. Hardly a professional sounding name

          I'm 31 years old.

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          • #25
            I agree with VanEq and DressageGeek in that Like Whoa is doesn't do it for me and I too find it unprofessional. I can't say that I would order from a company named Like Whoa as I would not expect good quality. I would lean toward the Sun Horse name and the horse with the sunglasses logo.

            In regards to the reference to Uncle Jimmy's Hangin' Balls, it's just treats and I will splurge on that and not think twice as I don't expect them to last. I'm a little more careful about my tack purchases as I expect them to last.

            FWIW, I'm 30 years old.

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            • #26
              Love "Like, WHOA!" Sun horse doesn't do it for me. I think especially since your products will be fun and unique, Like Whoa is a better fit. I'm mid 30's.

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              • #27
                I wouldn't expect good quality stuff from Like Whoa either. And I'd expect it to cater to the teen set, which isn't necessarily a bad thing (I still occasionally buy things from Forever 21 ) but if I'm buying tack, I want something that will last longer than Forever 21 clothes. I also find it kind of annoying if I hear someone say "like whoa" conversationally. I'm 40.

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                • Original Poster
                  #28
                  Originally posted by bdj View Post
                  Don't have strong feelings for either name, really, but the lack of a comma in Like Whoa Tack kind of bugs me. Put the comma in there (Like, Whoa Tack) and I 'get it' - without the comma, it just doesn't convey the Valley Girl vibe that you're going for.
                  It's supposed to have a comma in it. I must have left it out when writing the original post.

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                  • Original Poster
                    #29
                    All this response has been very helpful, but not in helping me narrow down my name choice

                    Maybe I just do two companies? .... Just kidding launching one is more than enough work.

                    I think there's been enough positive reaction on Like, Whoa that I think it could work. I hope that the professional photographs, the product warranty, and really nice website I'm going to have will be enough to persuade some that the company is professional, just a little silly. That being said I do like the Sun Horse logo with the horse silhouette in the sun.

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                    • #30
                      Originally posted by Piatt Farms View Post
                      it totally depends on your target audience.

                      Me, I'm 32 but I'm more conservative so I would probably go to "Sun Horse" vs. "Like Whoa" because i would assume with a name like that you are targeting the 13-25 year old base. ...and we probably have VASTLY different tastes.
                      That said...I love the halter line called "oh, snap", it's cute but not too cutsie that it makes me feel old.
                      Maybe you could find a name somewhere in the middle...young but sophisticated? "Like Whoa" is memorible because we all grew up in that Blossom/Joey era....but as someone said, 10 years from now, if you are still selling to the 20-30 something base, are they going to get it? Probably not. You have the right idea....just needs refining.

                      I LOVE the horse/sun logo. Very striking and classic.
                      Good Luck...I'll try to think of some idea's and PM you.
                      This, except for the 32 part add a decade and a bit.

                      Like, Whoa Tack already sounds a bit dated to me. It also does not project an image of stability. If I were cruising the interwebs looking for a halter I wouldn't click on that site. The name makes it sound cheap.

                      The product may appeal to people but if you can't get them to look at it then you are done. Clever product names are fine but I think it would be wise to go with a bit more conservative name. SunHorse is okay and I love the 3rd logo but you may be able to come up with another name that conveys whimsy and yet doesn't sound too childish.

                      Remember even if you are targeting teens, it is usually the parents footing the bill and we want something that will last.

                      However, on further reflection, if your price point is so low as to make this basically disposable tack then go with Like, Whoa and market heavily to kids who will be buying stuff for themselves.

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                      • Original Poster
                        #31
                        Originally posted by lcw579 View Post
                        This, except for the 32 part add a decade and a bit.

                        Like, Whoa Tack already sounds a bit dated to me. It also does not project an image of stability. If I were cruising the interwebs looking for a halter I wouldn't click on that site. The name makes it sound cheap.

                        The product may appeal to people but if you can't get them to look at it then you are done. Clever product names are fine but I think it would be wise to go with a bit more conservative name. SunHorse is okay and I love the 3rd logo but you may be able to come up with another name that conveys whimsy and yet doesn't sound too childish.

                        Remember even if you are targeting teens, it is usually the parents footing the bill and we want something that will last.

                        However, on further reflection, if your price point is so low as to make this basically disposable tack then go with Like, Whoa and market heavily to kids who will be buying stuff for themselves.
                        The price point isn't going to be super low, the halters aren't disposable. The products are quality and well made.

                        Maybe I could do what American Eagle does and have a sub-brand (http://www.ae.com/web/index.jsp) American Eagle has the younger brand 77kids. Like, Whoa could be a subbrand of sunhorse. Though that still seems like extra work that I don't need right when starting a new business.

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                        • #32
                          You won't please everyone. It is impossible. You have to decide who your major competitor is and who you wan tot be. If you want to copycat dover or any of the more conservative places, then go for a more conservative name...

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                          • Original Poster
                            #33
                            Originally posted by Luckydonkey View Post
                            You won't please everyone. It is impossible. You have to decide who your major competitor is and who you wan tot be. If you want to copycat dover or any of the more conservative places, then go for a more conservative name...
                            True, I can't please everyone... and this isn't going to be Dover, this is a small tack company that will be making unique colorful products.

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                            • #34
                              " If I were cruising the interwebs looking for a halter I wouldn't click on that site. The name makes it sound cheap."

                              I have to agree with that.

                              HOWEVER, I love the idea of having a "line" of products under the "Like,Whoa" name - FUN halters, saddle pads, etc.
                              Customers would remember the name and as long as you can get it to come up in a Google search (along with the rest of your Sun Horse website,) I think it would work great.

                              You could even keep the same logo for it, and add the bubble for the Like Whoa products.
                              "When life gives you scurvy, make lemonade."

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                              • #35
                                Maybe you should just call it "Fun-Horse Tack"... and say it is "Quality products that you can get a kick out of"

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