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What do YOU like?

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  • What do YOU like?

    I'm just curious what is appealing to you in terms of an ad. What do you want it to say? How much info? What kinds of pictures/video? What draws your eye to one for sale ad over another? What makes you email the owner for more information?

    Also, i'm not sure if this is possible due to the no advertising policy, but maybe post some ads that you find particularly well put together? And then maybe some that are not so well put together and why they aren't? As long as it isn't your horse, I guess it wouldn't be against policy?
    The Official Name Thread
    http://www.chronofhorse.com/forum/sh...d.php?t=261959

  • #2
    LOCATION.

    Ads that don't have an address make me crazy. Correction: Crazier.

    And one or two really good photos are MUCH better than a bunch of tiny photos that you can't see.

    And please, no yellow/pink/light blue text on a black background. it's unreadable unless it is like Arial 68 font.
    "My friends, love is better than anger. Hope is better than fear. Optimism is better than despair. So let us be loving, hopeful and optimistic. And we'll change the world." ~ Jack Layton

    Comment


    • #3
      Don't tell me you are broke, he's divorcing you and he's forcing you to sell, or that your teens are lazy or have lost interest.

      A clean horse in a conformation shot that you can see (no junky background), and a good shot of the horse performing the discipline you are saying he can do. Include a video only if it shows the horse in a good way - if you have to give any excuses about how the horse is going or the video quality do not use it. I got a video from a seller that looked like Bigfoot was going to slink by in the background any minute. It was amazing.

      I will second the no crazy colors or fonts request. If you are a graphic designer, go ahead and design something. If you are not, just a clean readable font on a white background is perfectly professional. Arial, Helvetica, Verdana, theses are fonts all work well on a computer screen or in a print flyer.

      List the horses current skills, and then potential skills clearly. Be clear and concise. Be honest about the horse's temperament. If it kicks or strikes out at you when you lunge, it is not a "5".

      If you say you will take offers to a good home, mean it.

      Can you tell I just went through a huge horse search? Ha! Thankfully I have found a super guy who was advertised honestly. But man, I saw a ton of unsuitable horses to find him.

      Comment


      • #4
        Who, what, when, where, how much, clear conformation picture.
        ... _. ._ .._. .._

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        • #5
          I don't like the "price will increase as training progresses" line. I understand the concept, but to me, it feels like a threat.

          Comment


          • #6
            I'm always amazed at people who forget key details such as height, age, disposition. For a few additional words you can expand your target audience considerably. When sellers don't give me specifics, I won't bother to follow up.

            Of course, since I'm an amateur and disposition is key, if they describe their horse in terms that make me think they like him, it makes him more appealing, too.

            Comment


            • #7
              The perfect ad IMO:

              Horses stats: age, gender, breed, height

              Discipline/training/suitability if young
              (and not suitable for everything from team roping to dressage to h/j to underwater basket weaving please)

              Clear conformation photos, NO photoshopping...of clean horse standing properly on level ground with no busy background. Getting a good photo is easy...have a friend help set up horse, pick the right spot, take the photo. Take 100 if you need to, you can delete the ones that don't work. Just don't photoshop it. We can tell and then wonder what else was changed.

              If the horse is listed/priced as doing/able to do something; a second photo of the horse doing that.

              If a video with the ad: a competition video is always nice but I prefer to see a video set up for sales ads. Horse standing both sides, from front and back. Horse walked and trotted in hand towards and away from camera. Then video of what it does under saddle. Nice to include but not always necessary, short clip of horse being loaded, clipped, feet cleaned. Show off the ground manners.

              The rest is fluff...not everyone wants to read through a full story or hear why you're selling it. Nobody wants to hear the price will rise with training...everyone knows that already. Just edit the ad as training changes...with a note in the ad at the end stating price change reflects training/show results/whatever. Putting the warning in before does make it more of a threat...a BUY NOW type of deal. Might as well put in "headed to slaughter." (kidding folks)
              And please don't put in, "Buy him now or be beat by him later." Talk about a ridiculous threat...as if the horse is going to find me and beat the snot out of me or as if it's saying I can't ride my way out of a wet paper bag unless I buy *that* horse. Either way, it's insulting.
              You jump in the saddle,
              Hold onto the bridle!
              Jump in the line!
              ...Belefonte

              Comment


              • #8
                Breed
                Gender
                Age
                Height
                Weight
                Registration #(s) so I can do some checking
                Price (don't care for the "please call for price" ads)
                Brief history
                Training/showing/discipline/experience
                Stands for farrier, loads/hauls, clips, bathes, ok with needles (if these are omitted, I assume the horse doesn't)
                Any other great attributes (good with dogs/kids, loves going on trail rides, swims, etc....)

                For photos I like the horse to be standing up neat and square on a flat, hard surface showing a full conformation shot from each side, from the front, and from the rear with good lighting, and clear photos. A video link would be great too.

                Basically I want to see a well put-together ad that respects my time as the buyer. I shouldn't have to spend 2 hours of my day exchanging phone calls with the seller to find out how old the horse is or if he's registered. A complete, detailed ad tells me that the seller is professional and serious about selling to the right home.

                The dumb craigslist beauties that say "Good broke gelding, 7 years old, been roped off of, $900 negotiable" isn't going to get an email or phone call from me. It may be the nicest horse in the world but if I'm horse shopping, I don't want to waste time trying to drag information out of the seller that should have been provided up front. For every ad like that, there are 10 more that tell me everything I need to know within about 90 seconds of my time.

                And honestly I don't really care that this is your big loveable forever barbie dream horse that your husband just won't let you keep because you're having a baby. The horse is for sale. End of story. Anybody can lie about why they're selling a horse. For all I know, he bucked you off on your head and you spent 9 days in the hospital and now you're terrified of him but the ad can still say he's the barbie dream horse and you cry yourself to sleep every night because you have to rehome your baby. I want verifiable FACTS. Tell me he took Grand Champion at the County Fair because that is something I can verify.

                Comment


                • #9
                  Some Donts that I see:

                  Dont have a photo that looked like its take with a zoom from 200 yards away. If you cant catch the horse for a photo why do I want to look?

                  Dont take a pic of the horse eating grass. Ive yet to met a horse that couldnt eat grass.

                  Dont tell me about his/her beatiful eyes/mane/tail/soul/whatever. Im not buying a toy.
                  “Management is doing things right; leadership is doing the right things.” Peter Drucker

                  Comment


                  • #10
                    Mostly agree - can't stand it when ads leave out essential information like height and price - I just pass them by. In the video, I would put a front shot of the chest and legs, and a hind shot with the tail done up in a knot, plus a side shot.

                    One thing we are short of here is a business that does professional videos of sale horses. Our homemade ones are just that - unedited and amateur. Lots of photographers, no videographers....niche market opening for anyone?
                    Proud member of People Who Hate to Kill Wildlife clique

                    Comment


                    • #11
                      Step 1. Leave horse in pasture for 6+ years.
                      Step 2. Never come out to see the horse.
                      Step 3. Allow horse to become completely wild and crazy.
                      Step 4. Find a sucker like me to fall in looove with your crazy, wild as a march hare horse.

                      Okay, maybe that's not the IDEAL way to do it..
                      Tell a Gelding. Ask a Stallion. Discuss it with a Mare... Pray if it's a Pony!

                      Comment


                      • #12
                        plain statistics in bullet points or to the point sentences.
                        Good pics on FLAT cleared ground against a good backdrop- even the side of the horse trailer is fine by me- just not cluttered behind.
                        Short video on youtube of no more than 3-4 minutes, max. Windows Movie Maker is free and easy- don't post 10 minutes of everything from catching to tacking, etc- breaking it down into 3, 3 minute videos - much better.
                        Location
                        current activity level (been sitting for 3 yrs or ridden yr round by a 10 yo???)

                        Comment

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