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What to say when someone calls about your "horse for sale" ad

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  • What to say when someone calls about your "horse for sale" ad

    OK this sounds really, really dumb. I get that up front. But I've advertised my horse in a couple places with a very through write-up. I'm all about openness and honesty, especially because he's my once-in-a-lifetime that I'm only selling due to lack of $.

    So two folks have called. And both times, my response has been, "Awesome that you're calling about my horse! What do you want to know?" To which they've responded "Umm...." I have eventually teased some conversation out of them, but it's felt really bizarre to me to be talking to folks who were clearly interested enough to call, but not curious enough to ask questions.

    So for those of you that sell a lot and buy a lot, how does one handle this? Do I just read them the flyer? If they don't have questions that they want answered, why are they calling? The whole thing has left me feeling a bit socially inept - not a frequent or easy feeling for me! Help!

  • #2
    I generally ask what they are looking for and what the horses job will be. Some people are unrealistic about what they are looking for and what they should be looking for.

    Comment


    • #3
      Well, they are probably feeling a bit shy and socially inept also. I start by asking them what they are looking for and match those points up with what I am trying to sell. Same as I do in my real job...

      .

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      • #4
        I don't buy and sell a lot, but have sold a couple and know what you mean. I usually have a long, long list of questions when I inquire. I hate when people call and don't say much, even when prompted. I usually go right to "Did you want to make an appointment to come look at her?" At least that keeps the conversation moving.

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        • #5
          I took this exact call last night.....but there was no horse for sale:

          Me: Kismet Farms
          Other Person: <dead air>
          Me: Hello......
          Me: Hello????........
          Other Person: Do you teach riding lessons
          Me: Yes we do
          Other Person: Thanks <hangs up before I can even see if she wants rates, schedules, to stop by and check us out>

          Seriously what was the point?

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          • #6
            Originally posted by evans36 View Post
            OK this sounds really, really dumb. I get that up front. But I've advertised my horse in a couple places with a very through write-up. I'm all about openness and honesty, especially because he's my once-in-a-lifetime that I'm only selling due to lack of $.

            So two folks have called. And both times, my response has been, "Awesome that you're calling about my horse! What do you want to know?" To which they've responded "Umm...." I have eventually teased some conversation out of them, but it's felt really bizarre to me to be talking to folks who were clearly interested enough to call, but not curious enough to ask questions.

            So for those of you that sell a lot and buy a lot, how does one handle this? Do I just read them the flyer? If they don't have questions that they want answered, why are they calling? The whole thing has left me feeling a bit socially inept - not a frequent or easy feeling for me! Help!

            awesome that you caliing baout my horse - can put people off being over enthusiastic means ohh at last a customer can make you sound desperate to sell you horse

            so you say hello , then invite them into the conversation, most would say i am ringing to enquire about the horse you have for sale can you tell me a little more about him

            listen to what they are saying----- as long as you have been honest in your advert then the conversation should run alone with the same lines as the advert is


            so - hello , then talk about the horse - like his name comes into every part of your conversation as you would as if you talking about another person put his good points up and also state any bad points
            if hes not a novice ride ie a 2nd horse then hes no good for a novice person

            you want a good home for the horse so you vet the people on the phone as much as you can and see if they match up - then invite them to come and see him

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            • #7
              you can re cap what was in the ad.

              "...as in the ad he is a Xx yr old TB blah blah balah"

              Ask if they are calling on behalf of the buyer ie their student, child, friend, etc
              Ask what they are looking for their next horse to do, do they want to show, are they moving up from a pony, etc.

              Tell them why or why not your horse would be a fit for them based off what they are looking for.

              Suggest a time for them to come and look at him.

              ** Also ask where they are in the horse buying process. Like are they just looking to see whats out there. Have they already looked at several. Do they want to buy now are they looking for christmas presents, etc.

              Are they expecting a trial, will the trainer come at all. If so will they come first by themselves then the trainer, etc.

              Good luck
              \"A smart lady knows its ok to change her mind, a damn fool never does\"

              Comment

              • Original Poster

                #8
                Thanks everyone

                I guess it's just difficult for me because I also have a pretty good idea of the questions I want answered after reading an advertisement - like, I know it's a 10 year old OTTB gelding 17h, chestnut with chrome. I don't really need folks to tell me that again.

                Great advice to just go ahead and suggest setting up an appointment!

                The two that have called have also been searching for horses for their daughters, in their teens. That could work for this horse in the right situation, but is it weird if I ask to talk to the daughter? Both moms haven't known squat about horses or what to ask, or so it seemed over the phone. It just seems so much easier trying to see if the child would match with the horse when talking to the child, instead of a mom that's like, "well, she jumps sometimes, and sometimes she trail rides..."

                Comment


                • #9
                  Originally posted by evans36 View Post
                  Thanks everyone

                  I guess it's just difficult for me because I also have a pretty good idea of the questions I want answered after reading an advertisement - like, I know it's a 10 year old OTTB gelding 17h, chestnut with chrome. I don't really need folks to tell me that again.

                  Great advice to just go ahead and suggest setting up an appointment!

                  The two that have called have also been searching for horses for their daughters, in their teens. That could work for this horse in the right situation, but is it weird if I ask to talk to the daughter? Both moms haven't known squat about horses or what to ask, or so it seemed over the phone. It just seems so much easier trying to see if the child would match with the horse when talking to the child, instead of a mom that's like, "well, she jumps sometimes, and sometimes she trail rides..."

                  Personally I would request the trainer call me in that situation. If the mom knows nothing I would bet they have a riding instructor that is helping them look. But maybe that is just me because I don't tend to have first horse types. Basically anything I would ever have for sale you either know what you want and know what to ask, or you have a trainer acting as your agent.

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