Okay, the washing machine metaphor seems to have fallen quite flat. Nobody, self included, disputes that they make washing easier. This should be rather obvious.
When they first hit the market, they were marketed not as machines, but as manifestations of Progress. Housewives in the ads were pictured leisurely sipping martinis while the machine did all their work. The gadget was to be a huge leap forward in women's lives. Did that happen? Well, how many women with families do YOU know who sit around all day sipping cocktails while their machines take care of the dirty work? Whose houses are gleaming with no effort on their part? Women's work in the home has not gotten easier, because standards of cleanliness adapted to get people to continue buying more products: it is no longer enough just to throw the clothes in the wash and squish them around in the suds--now stains in the laundry are intolerable, please refer to the zillion stain-remover products on the market, and the matching commercials with distraught mothers thinking about their childrens' nasty-looking clothing. Floors must always cast your reflection, toilets are to smell of flowers. (To those who are about to post that your own floors aren't shiny, that misses the point--the cultural standard remains elevated to a level that is nearly impossible to achieve.) I'm just saying that the technology failed to deliver on its promise of progress...because the economic machine that drives progress is ALWAYS hungry and must show you ever newer and better gadgets lest it starve.
You see this kind of rationalization, that higher technology will create utopia, (as in the mother whose washing machine eliminates her housework) with lots of technological artifacts--the notion of a future full of peace and beauty awaits those who buy the objects--families are tear-jerkingly reunited by cell phones and digital cameras, Mitsubishi drivers exist in a surreally lovely landscape, and space travel brings us the tools for global accord (according to the people on this thread).
So....where's the world peace? Ten thousand kids got their limbs hacked off last year in the Sierra Leone and Ivory Coast civil wars, and the per-capita rate of cell phone usage is higher there than in the US. The environmental rejuvenation? We're about to drill for oil in the last untouched wilderness in the US. What went wrong on that one? I don't dispute that technology has made life nicer in a lot of ways, but I don't get why people are so uncritical about it and will happily agree that more tech must inherently mean more of this thing they call progress, which has little meaning in itself anyway, because the definition of it is entirely arbitrary.
OK, I'm done rambling now.
When they first hit the market, they were marketed not as machines, but as manifestations of Progress. Housewives in the ads were pictured leisurely sipping martinis while the machine did all their work. The gadget was to be a huge leap forward in women's lives. Did that happen? Well, how many women with families do YOU know who sit around all day sipping cocktails while their machines take care of the dirty work? Whose houses are gleaming with no effort on their part? Women's work in the home has not gotten easier, because standards of cleanliness adapted to get people to continue buying more products: it is no longer enough just to throw the clothes in the wash and squish them around in the suds--now stains in the laundry are intolerable, please refer to the zillion stain-remover products on the market, and the matching commercials with distraught mothers thinking about their childrens' nasty-looking clothing. Floors must always cast your reflection, toilets are to smell of flowers. (To those who are about to post that your own floors aren't shiny, that misses the point--the cultural standard remains elevated to a level that is nearly impossible to achieve.) I'm just saying that the technology failed to deliver on its promise of progress...because the economic machine that drives progress is ALWAYS hungry and must show you ever newer and better gadgets lest it starve.
You see this kind of rationalization, that higher technology will create utopia, (as in the mother whose washing machine eliminates her housework) with lots of technological artifacts--the notion of a future full of peace and beauty awaits those who buy the objects--families are tear-jerkingly reunited by cell phones and digital cameras, Mitsubishi drivers exist in a surreally lovely landscape, and space travel brings us the tools for global accord (according to the people on this thread).
So....where's the world peace? Ten thousand kids got their limbs hacked off last year in the Sierra Leone and Ivory Coast civil wars, and the per-capita rate of cell phone usage is higher there than in the US. The environmental rejuvenation? We're about to drill for oil in the last untouched wilderness in the US. What went wrong on that one? I don't dispute that technology has made life nicer in a lot of ways, but I don't get why people are so uncritical about it and will happily agree that more tech must inherently mean more of this thing they call progress, which has little meaning in itself anyway, because the definition of it is entirely arbitrary.
OK, I'm done rambling now.



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