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Barn Website

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  • Barn Website

    So I've been asked to do up the website for my barn. It's a large hunter/jumper/equitation barn that offers boarding, sales, training, a riding school, and hosts a number of shows per year. Knowing how important websites and social media is to companies these days, I'd love to get some insight as to what people look for in a barn website. What are must haves? What helps to draw your eye to a particular facility? What don't you care to see? This barn is obviously a large facility that offers a variety of services, so I worry about adding too much information that could potentially cause the viewer to become overwhelmed or bored. Any insight or opinions would be most helpful!

  • #2
    I don't have an answer for you, but was interested in others' answers - while you are waiting for useful responses have a look at the threads listed below under "Similar Threads".

    Comment


    • #3
      I like to see good pictures, as well as prices. I want to see the (approximate) asking price of sale horses. I want to know the price of board, and any manditory training programs that go along with it. I want to see the prices of little hidden charges, blanketing, holding for farrier, or grooming. A well written trainer bio is also appreciated. I like easy to navigate tabs.

      I agree with the above poster, check the similar threads below.

      Comment


      • #4
        I think the more info on a site the better. If you are worried about too much info, just make sure to visually section off the information pretty well (i.e. make headers stand out, or make sub-pages, etc). I have recently been searching for new barns in areas where I might be moving to next year, but for boarding only. Here is the information that is very helpful to have online for boarding:

        1) Prices - don't want to waste time looking at info or going to see farm when board is way out of my price range. Also, add in there whether certain fees are extra i.e. blanketing etc.

        2) What exactly the care is like while boarding there - turnout sizes, options, whether you offer pasture board or just stall board. If stall board how many hours per day the horses are turned out. Whether there is grass in turnouts and if not how much hay you feed (honestly). When a website doesn't specify this, this is the first question I ask a boarding barn. Maybe it doesn't do so well for advertising if this isn't a barn's strong point but I prefer barns to be honest vs. saying they feed ample hay only to find out it's 2 small flakes twice a day. I see so many barns advertise how nice their stalls are, that they have nice tack lockers etc., but no mention as to what is REALLY important to me (turnout and forage availability)

        3) If there is a limit on what shoes a horse can wear, put that in there as well. I spent a lot of time talking on the phone with one BO and was all excited about the prospect of boarding there until I found out she didn't allow FRONT shoes on any of the horses. That nixed it right there.

        4) Barn Rules - if you have barn rules, post them on the website. If there are barn hours, post those as well. These are things I look at when considering a boarding barn.

        5) Lots of pictures of the farm. Turnouts, stalls, tack lockers, riding areas/rings, horses that are boarded there, etc. I like to see the horse pictures to see whether they are fat and shiny or ribby.

        Again, the more information the better IMO!
        "And I saw heaven opened, and behold a white horse..." ~Revelation 19:11

        Comment


        • #5
          The content suggestions are excellent. If I may make a suggestion regarding the presentation on a website. When a visitor clicks a "page" selection, have that page pop up in its own window. As a visitor digs deeper into your information, there is nothing worse than having to hit the "back" button to revisit a page. I love having the option of leaving a particular window open for further review and don't mind closing one that needs less review.

          Comment


          • #6
            Pictures of the facilities, prices, services included in board/training and extras available.

            For the shows, there should be dates, prize lists, and entry forms. Make it easy for your potential entrants to get the forms themselves. If they're thinking of it now and want to enter, let them by making everything available.

            I don't think there's such a thing as too much information. As long as the page is clean and organized, with different pages/sections for various topics (i.e. Boarding, Training, Facility, Events, FAQs, etc.), you can put as much information as you want. Just keep it looking professional!

            Plus, the more information online, the less the staff has to field these questions on the phone or via email.

            Also, keep it up-to-date!

            Comment


            • #7
              Address and directions, or at the very least a city and state that is easy to notice. I hate having to wade through pages and pages to find out where a place is located, and then find it not listed or in tiny font at the bottom somewhere.

              Lots of photos and a good description of the facilities. Photos of your riders and horses in lessons and showing. Bios of the trainers so their experience and credentials can be reviewed.

              If you are listing prices, horses for sale, show dates, etc, then someone MUST keep the page updated. If that's not possible, then only list the more general information along with contact info. It's annoying to call about a horse for sale only to find out it sold 8 months ago, or to check on boarding only to be informed that the rates are now $150 higher. A page listing show dates for 2009 is likely to make people think you've closed or stopped offering shows.

              At the same time, avoid information overload - a main page, trainer bios, plus one page for each of the services you mentioned (boarding, training, sales, lessons, shows) is probably enough.
              Flickr

              Comment


              • #8
                Originally posted by Venice View Post
                So I've been asked to do up the website for my barn. It's a large hunter/jumper/equitation barn that offers boarding, sales, training, a riding school, and hosts a number of shows per year. Knowing how important websites and social media is to companies these days, I'd love to get some insight as to what people look for in a barn website. What are must haves? What helps to draw your eye to a particular facility? What don't you care to see? This barn is obviously a large facility that offers a variety of services, so I worry about adding too much information that could potentially cause the viewer to become overwhelmed or bored. Any insight or opinions would be most helpful!
                people have given you alot of good ideas and I'd like to add to the mix.

                How many pages are they willing to host? Ideally, this barn should pay for the best number of pages. Ideally, they'd want
                1) A general introduction page - describe the barn, the facilities, The acreage and amenities, the atmosphere, the disciplines, etc in a general way. This is the home page
                2) boarding information. What facilities are available to the borders? Rings and sizes, stalls and sizes, do you feed a specific kind of feed and hay? Turnout individually or in groups? How often are the horses fed? Do you blanket? What are any add on fees (i.e. blanketing, holding for vet or farrier, etc.) You can put these fees on the boarding page or on a separate Fee page. Facility pictures are important. Barn hours are important if you have restrictive hours.
                3) Training tab. Who are the trainers and what are their credentials? What do they teach and to whom? A little blurb on their philosophy or strengths as trainers is appropriate. Do they offer individual and group sessions? Do they take clients to shows? What are their fees and what do you get for those fees?
                4) Sales tab. A NICE picture and a description of the horse is important. By nice picture, I mean a good quality picture of the horse doing it's job (i.e. jumping a fence to show form) and a conformation picture. A description of the horse, it's accomplishments, and the target buyer is also very important. Is the horse going to take a junior to the medal/maclay finals? Is it a great local prospect? Is it a been-there-done-that packer? Is it perfect for a kid's first horse? You really want to target the kind of rider the horse is best suited for here. Prices should be listed.
                5) Riding School page. What is the philosophy of the school? When are the classes and who are the instructors? Pictures of students having fun are great. Are school horses available or do people bring their own? What are the hours? What are the fee schedules and do you offer "class packages"? Are there "show packages" for people who don't have a horse but would like to take a school horse to a show (when ready)? The information on this page should play to the strengths of their program and describe what the program is so that the right people are attracted to this program (right people being the people the program wants to attract).
                6) Show page. What is the schedule? What are the classes offered? Who are the judges, if know, for each show? Also, what are the results?
                7) Optional directions page. You can put the address on the front page and most people will just use GPS to find it. HOWEVER, if GPS is tricky in your area, be SURE to post accurate directions and a map is always welcome.

                I suggest you be concise in your writing, but I don't think anyone will get bored from reading a website if they are specifically looking for barns. People want information upfront. Offer too little info, it'll turn people off because they'll have to call with a list of questions. Also, you want to target the kinds of borders/students the barn wants to attract. Do you just do AA level hunters? Do you do pony club? Are your trainers focused on recognized show students or do they prefer local show students? Most importantly, can they accomodate both and help students of all levels? Kids and Amateur adults?

                i suggest looking at the websites of barns like yours and seeing what seems to work and what doesn't work. I'd be happy to provide a second opinion once you get your site up.
                Proud member of the Colbert Dressage Nation

                Comment


                • #9
                  I made a website for the barn where I work/ride, and get compliments on it from people who find us online and inquire about lessons/boarding/etc. I think everyone as given great suggestions.

                  You absolutely have to keep it up to date. I go in and add information or pictures, or change things a little almost once a week.
                  I love to see pictures on a website. One of my biggest complaints about my website is a lack of good facility pictures, but I just haven't taken any. (my fault, as I'm also the photographer!) But I must emphasize, GOOD pictures on a website. I typically get at least one other person's opinion to make sure there isn't something wrong that I'm missing.
                  Proof read your information!! I hate finding errors in websites. I know they happen, but try your hardest to make sure everything is good to go when you publish.
                  Make sure your contact information is easy to find. Address, phone number, email, etc.
                  If your barn has a lesson program, I always like to see pictures of the horses and kids.
                  Up to date prices are important as well, as others have said.

                  Comment

                  • Original Poster

                    #10
                    Thanks for the advice everyone!! I'm excited to get to work!

                    Comment


                    • #11
                      while you are on photographs... have one of the staff as a unit then if needed specific head shots of the trainers or lead people to be included in their bios (hopefully since this is a professional barn, staff is uniformed)

                      The idea is to make the viewer feel apart of the operation before they arrive

                      Comment

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