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People w/ HR Blogs?

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  • #1

    People w/ HR Blogs?

    For those of you who write Horse related blogs, how do you promote them and gather a following?

    Thanks.
    www.ctannerjensen.com
    http://ctannerjensen.blogspot.com/
    Equine Art capturing the essence of the grace,strength, and beauty of the Sport Horse."
    Tags: None
  • #2
    I promote my blog across several social media platforms. After I write each post, I link to it on my blog's FB page, Twitter account and on Haynet (hay-net.co.uk). I share photos from the post on Pinterest and Tumblr. Having an Instagram account for your blog is also a good way to keep followers engaged on a more informal level.

    My blog's top three referring sites are Google, Facebook, and Pinterest. So, sharing posts and photos across different social media accounts does help. It is time consuming to re-post across all of the different sites, but it is definitely worth it.

    Aside from sharing on social media, I researched different SEO tips and implemented them on the blog (ie. using keywords (equine, equestrian, horse) in titles and within the first 150 characters of your post, indexing your website on google and bing, etc.). That really seemed to boost how many people I had visiting the blog as a result of different equestrian themed google searches.

    I hope that helps! I would be happy to answer any other questions
    Cavalcade || Equestrian Fashion and Culture Blog
    Equestrian Culture || Cavalcade's Sister Magazine

    Comment

    • #3
      Read and comment on others' blogs. Most comment forms allow you to include your URL, and it will display with your comment somehow.

      At a minimum, the blog author will visit your site. Most likely, so will some of their visitors. If your blog is well-written, interesting, and relevant to them, they'll probably keep coming back.

      I got the best repeat traffic that way vs. the one-off stuff search engines typically bring.

      The blog owners who like you will also add you to their blog rolls without you needing to ask. Keep your own blog roll up to date with whatever blogs you are reading.

      You can also add to various horse blog directories. I have one (linked in my signature) and there is another group on Google Groups (also called Horse Bloggers). Also things like the Blog Carnival that do regular round-up style posts and get a wide variety of new readers. Also watch for the periodic posts on here asking who has blogs/what do people read/etc and you can add yours to the lists.

      But over the years I've learned that while search engine/directory/etc listings will generate a certain amount of constant traffic, I double that+ during the times I am actively reading and commenting on others' blogs.
      She Gets Lost

      Comment

      • #4
        I don't have a lot of followers at all. I don't think my blog is exciting enough haha. But I do have a few people that comment on my posts. I think that following other blogs and commenting on their posts is a good way to start interacting with other bloggers. Also, putting your blog's website in your signature here or on facebook or wherever you think it will gain exposure.
        http://www.youtube.com/user/NBChoice http://nbchoice.blogspot.com/
        The New Banner's Choice- 1994 ASB Mare
        Dennis The Menace Too- 1999 ASB Gelding
        Dreamacres Sublime- 2008 ASB Gelding

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        • #5
          What sites do most of you use? I know Blogspot is there and easy, but what else is out there? I've been wanting to start a horsey blog for a while but have no idea how or where to get started.

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          • Original Poster
            #6
            Thank you.I have received from great info from y'all. I am obviously not using everything to it's full potential.

            I use Blogspot HenryisBlaisin'.
            www.ctannerjensen.com
            http://ctannerjensen.blogspot.com/
            Equine Art capturing the essence of the grace,strength, and beauty of the Sport Horse."

            Comment

            • #7
              HenryisBlaisin', I've used WordPress and Blogger in the past. Also Movable Type, which might be TypePad these days... I lost track of what they were doing.

              Any of these are free to start with and pretty turn key -- you should be able to set up an account, log in, and start blogging with little or no help. I'd advise setting up accounts with all of them and seeing which you like best.

              The system I use (ExpressionEngine) requires some development ability, so not a good choice for someone starting out.
              She Gets Lost

              Comment

              • #8
                Why do you want to promote your blog? I mean, I get a kick out of it when somebody "likes" my blog, but it doesn't really benefit me in any way. Are you guys using your blog to promote your professional services? (I'm not. Not at all.) Is that the difference? Are you hoping to sell advertising? To get sponsors?

                I guess that would be the ultimate dream come true; but I have no expectations that I would ever get paid for talking about my horse.
                I have a Fjord! Life With Oden

                Comment

                • #9
                  I use Wordpress to run my blog, which is heavily SEO optimized. I get a lot of traffic from organic search, but most of it is one off hits or a high bounce rate in general.

                  Most of my quality traffic comes from Facebook, other blogs, and forum sites like Chronicle. I'd say the most dedicated readers and commenters are all from other blogs.

                  I also have a very active instagram, but traffic rarely moves from instagram to my blog. To me instagram is basically a micro blogging platform and a much different (younger) audience than my blog has.
                  Last edited by ZiptotheStar; Sep. 11, 2013, 01:20 AM. Reason: Typo
                  My Blog - www.shemovedtotexas.com

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                  • #10
                    Hey there horse-related bloggers! Just saw this thread, and thought you guys might be interested in this writing contest The Chronicle is running.

                    I bet that would be another way to get eyeballs on your blog: having something featured on our site!

                    Good luck to those who decide to submit entries.
                    Mod 1

                    Comment

                    • #11
                      HenryisBlaisin' - I use Blogger to host my blog. Blogger is very simple to set up, but I have heard that some think that it can be limiting because it is not as customizable as Wordpress. Wordpress has a lot of great plugins that can do all sorts of things. However, if you are just looking for a straight forward blogging platform, Blogger should be able to do everything you need.

                      Cindyg - For my purposes, having a large audience is important since I use my blog to promote equine artists, photographers and small businesses and I want them to get as much publicity as possible when I write a post about them, host a giveaway or write a review on the blog.

                      I have even written a post featuring ctanner's gorgeous artwork

                      Originally posted by ZiptotheStar View Post
                      I
                      I also have a very active instagram, but traffic rarely moves from instagram to my blog. To me instagram is basically a micro blogging platform and a much different (younger) audience than my blog has.
                      I have also noticed that about Instagram. I usually use the app as a way to share the photos I take on Instagram with my FB, Twitter and Tumblr accounts quickly and easily. It is nice to share more informal photos on FB & Twitter to mix things up a bit.
                      Cavalcade || Equestrian Fashion and Culture Blog
                      Equestrian Culture || Cavalcade's Sister Magazine

                      Comment

                      • #12
                        Originally posted by Cindyg View Post
                        Why do you want to promote your blog?
                        These don't all apply to me, but:

                        Networking

                        Promoting professional services (boarding barns, trainers, braiding, art, etc)

                        Promoting a cause (breeds, disciplines, rescue, styles of horse keeping, etc)

                        Learning about building and promoting content on the web (very transferrable to other types of sites)

                        And never underestimate the power of "just because."
                        She Gets Lost

                        Comment

                        • #13
                          Originally posted by Halt Near X View Post
                          These don't all apply to me, but:

                          Networking

                          Promoting professional services (boarding barns, trainers, braiding, art, etc)

                          Promoting a cause (breeds, disciplines, rescue, styles of horse keeping, etc)

                          Learning about building and promoting content on the web (very transferrable to other types of sites)

                          And never underestimate the power of "just because."
                          Well your "just because" motivated me to spend $10 with Facebook to "boost" my page. My "likes" went up from about 150 to about 450 in a single day!
                          I have a Fjord! Life With Oden

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