• Welcome to the Chronicle Forums.
    Please complete your profile. The forums and the rest of www.chronofhorse.com has single sign-in, so your log in information for one will automatically work for the other. Disclaimer: The opinions expressed here are the views of the individual and do not necessarily reflect the views and opinions of The Chronicle of the Horse.



Forum rules and no-advertising policy

As a participant on this forum, it is your responsibility to know and follow our rules. Please read this message in its entirety.

Board Rules

1. You’re responsible for what you say.
As outlined in Section 230 of the Communications Decency Act, The Chronicle of the Horse and its affiliates, as well Jelsoft Enterprises Ltd., the developers of vBulletin, are not legally responsible for statements made in the forums.

This is a public forum viewed by a wide spectrum of people, so please be mindful of what you say and who might be reading it—details of personal disputes are likely better handled privately. While posters are legally responsible for their statements, the moderators may in their discretion remove or edit posts that violate these rules. Users have the ability to modify or delete their own messages after posting, but administrators generally will not delete posts, threads or accounts upon request.

Outright inflammatory, vulgar, harassing, malicious or otherwise inappropriate statements and criminal charges unsubstantiated by a reputable news source or legal documentation will not be tolerated and will be dealt with at the discretion of the moderators.

2. Conversations in horse-related forums should be horse-related.
The forums are a wonderful source of information and support for members of the horse community. While it’s understandably tempting to share information or search for input on other topics upon which members might have a similar level of knowledge, members must maintain the focus on horses.

3. Keep conversations productive, on topic and civil.
Discussion and disagreement are inevitable and encouraged; personal insults, diatribes and sniping comments are unproductive and unacceptable. Whether a subject is light-hearted or serious, keep posts focused on the current topic and of general interest to other participants of that thread. Utilize the private message feature or personal email where appropriate to address side topics or personal issues not related to the topic at large.

4. No advertising in the discussion forums.
Posts in the discussion forums directly or indirectly advertising horses, jobs, items or services for sale or wanted will be removed at the discretion of the moderators. Use of the private messaging feature or email addresses obtained through users’ profiles for unsolicited advertising is not permitted.

Company representatives may participate in discussions and answer questions about their products or services, or suggest their products on recent threads if they fulfill the criteria of a query. False "testimonials" provided by company affiliates posing as general consumers are not appropriate, and self-promotion of sales, ad campaigns, etc. through the discussion forums is not allowed.

Paid advertising is available on our classifieds site and through the purchase of banner ads. The tightly monitored Giveaways forum permits free listings of genuinely free horses and items available or wanted (on a limited basis). Items offered for trade are not allowed.

Advertising Policy Specifics
When in doubt of whether something you want to post constitutes advertising, please contact a moderator privately in advance for further clarification. Refer to the following points for general guidelines:

Horses – Only general discussion about the buying, leasing, selling and pricing of horses is permitted. If the post contains, or links to, the type of specific information typically found in a sales or wanted ad, and it’s related to a horse for sale, regardless of who’s selling it, it doesn’t belong in the discussion forums.

Stallions – Board members may ask for suggestions on breeding stallion recommendations. Stallion owners may reply to such queries by suggesting their own stallions, only if their horse fits the specific criteria of the original poster. Excessive promotion of a stallion by its owner or related parties is not permitted and will be addressed at the discretion of the moderators.

Services – Members may use the forums to ask for general recommendations of trainers, barns, shippers, farriers, etc., and other members may answer those requests by suggesting themselves or their company, if their services fulfill the specific criteria of the original post. Members may not solicit other members for business if it is not in response to a direct, genuine query.

Products – While members may ask for general opinions and suggestions on equipment, trailers, trucks, etc., they may not list the specific attributes for which they are in the market, as such posts serve as wanted ads.

Event Announcements – Members may post one notification of an upcoming event that may be of interest to fellow members, if the original poster does not benefit financially from the event. Such threads may not be “bumped” excessively. Premium members may post their own notices in the Event Announcements forum.

Charities/Rescues – Announcements for charitable or fundraising events can only be made for 501(c)(3) tax-exempt organizations. Special exceptions may be made, at the moderators’ discretion and direction, for board-related events or fundraising activities in extraordinary circumstances.

Occasional posts regarding horses available for adoption through IRS-registered horse rescue or placement programs are permitted in the appropriate forums, but these threads may be limited at the discretion of the moderators. Individuals may not advertise or make announcements for horses in need of rescue, placement or adoption unless the horse is available through a recognized rescue or placement agency or government-run entity or the thread fits the criteria for and is located in the Giveaways forum.

5. Do not post copyrighted photographs unless you have purchased that photo and have permission to do so.

6. Respect other members.
As members are often passionate about their beliefs and intentions can easily be misinterpreted in this type of environment, try to explore or resolve the inevitable disagreements that arise in the course of threads calmly and rationally.

If you see a post that you feel violates the rules of the board, please click the “alert” button (exclamation point inside of a triangle) in the bottom left corner of the post, which will alert ONLY the moderators to the post in question. They will then take whatever action, or no action, as deemed appropriate for the situation at their discretion. Do not air grievances regarding other posters or the moderators in the discussion forums.

Please be advised that adding another user to your “Ignore” list via your User Control Panel can be a useful tactic, which blocks posts and private messages by members whose commentary you’d rather avoid reading.

7. We have the right to reproduce statements made in the forums.
The Chronicle of the Horse may copy, quote, link to or otherwise reproduce posts, or portions of posts, in print or online for advertising or editorial purposes, if attributed to their original authors, and by posting in this forum, you hereby grant to The Chronicle of the Horse a perpetual, non-exclusive license under copyright and other rights, to do so.

8. We reserve the right to enforce and amend the rules.
The moderators may delete, edit, move or close any post or thread at any time, or refrain from doing any of the foregoing, in their discretion, and may suspend or revoke a user’s membership privileges at any time to maintain adherence to the rules and the general spirit of the forum. These rules may be amended at any time to address the current needs of the board.

Please see our full Terms of Service and Privacy Policy for more information.

Thanks for being a part of the COTH forums!

(Revised 1/26/16)
See more
See less

boarding survey - your input is appreciated!

  • Filter
  • Time
  • Show
Clear All
new posts

  • boarding survey - your input is appreciated!

    Hi There - I'm working on my MBA and one of the requirements for my class is to create a comprehensive buisness plan. I'm thinking about a business plan for a retirement horse boarding facility, and I've developed a very brief market survey.

    If have a few moments, please click on the link below - the survey is only 10 questions and you'd be helping me out immensely! Good karma coming back at you!

    Thanks so much!


  • #2
    Done. Good luck.
    A good horseman doesn't have to tell anyone...the horse already knows.

    Might be a reason, never an excuse...


    • #3
      Well, I run a retirement boarding farm so I am interested in your project!

      In my opinion you are too focused on price -- because price varies so widely across the country. For example, I charge $475 for pasture board and I'm full, whereas you are focused on gradations under $350/month.

      I think a business plan would need to figure out what services people are going to want; you don't offer a choice being that the services listed would be included in the board rate (vs an additional fee). Also, what would you include in pasture board? That term means different things to different people. What size pastures? (that will increase your costs, but maybe increase your desirability). These are just a few things I'm not sure you are considering.

      I would pick one area of the country and work off of those prices both for income and expenses.
      Follow us on Instagram: https://www.instagram.com/peonyvodka/


      • #4
        i filled it out. as i was taking it, i realized my input might be skewed...i was reading the questions and thinking, "yeah, i probably wouldn't pay more than like $250 for pasture retirement board." ...then it hit me like a bolt of lightning: i currently pay $375 for pasture retirement board! whoops. oh well, the place is worth it.
        My mare wonders about all this fuss about birth control when she's only seen a handful of testicles in her entire life. Living with an intact male of my species, I feel differently! WAYSIDE


        • #5
          Around here I would never consider pasture board. I have TBs and tomorrow it will be in the negative temps I would, however, very much like a place that does extended turnout in mild weather, and I don't mind 25/7 turnout if the fencing is safe/visible at night!


          • #6
            I did it and was thinking I have this at Weapon's current barn. Full care, stall with daily turnout, nice selection of hay, owners swap out blankets as weather requires, very nice and conscientious barn owners, I provide grain and supplements for $250 a month. I'm sure they would hold for farrier or vet if needed.
            Only dead fish go with the flow.



            • #7
              Taken, good luck!


              • #8


                • #9
                  Done! I think you'll get a lot of different answers, especially based on location!


                  • #10
                    Too much focus on low price

                    In my area, there is no place that costs less than $300 for rough board that you would want to keep your horse, so I was kind of bemused by the $50-dollar increments. It would be more useful, I would think, to see what people expected for, say, either 500 or 350. Also, I'd be wanting to know things like size of pastures and hours per day of turnout, and whether there were run-in sheds in the pasture, etc. It's all about quality of life for the retiree.

                    Also, I might find the nickel-and-diming over this service or that service to be very bothersome. I might suggest simplifying your business plan, and just charge a flat rate that covers all those things. Most of them sound like pretty basic horse care, which I would expect of a good retirement farm. Maybe you could have one tier of "full service" retirement board, and a lower "a la carte" tier. But if you charge for all the individual services, you are having to note down which horse you groomed, who you lunged, how many times you fed extra whatever, and it will take up alot of your time even before you get to the part where you have to go chase down the money from potentially absentee owners who live in another state, etc.

                    Good luck! Try to think of it as, "what services/amenities can I afford to provide if I am getting paid X per horse, and what can I provide if I am getting Y per horse. How many horses do I need at level X, and how many at level Y?"


                    • #11
                      SharonA said what I was trying to, much more eloquently.

                      She's right!
                      Follow us on Instagram: https://www.instagram.com/peonyvodka/


                      • #12
                        Done! Good luck.
                        Flip a coin. It's not what side lands that matters, but what side you were hoping for when the coin was still in the air.

                        You call it boxed wine. I call it carboardeaux.


                        • Original Poster

                          Wow, 95 responses already! Thanks so much to everybody... I was so worried that I woudn't receive any... And thanks to everybody who commented in this post as well. If people are interested (and if I can successfully figure out how to pull everything from survey monkey), I'll post the results here.

                          SMF11 and SharonA - thanks for sharing your experience and for the perspective on price. To be honest, I didn't expect there to be much interest in retirement boarding, so I assumed it would have to be priced very competitively. Looks like I could be wrong based on the results so far... I also intend to post this on a more local message board. Its been very fun to watch the survey results come in!

                          Thanks again to everybody... you've made my day!


                          • #14

                            It seemed to me that you devised the pricing/services/question by beginning from regular boarding. To me, retirement boarding is a whole different animal.

                            So, for example, I wouldn't choose a place that did stalls and paddocks alone (but would pay $350 for that since I don't know how anyone could do all the care/feet/worming plus the barn work for less). But then again, I'd also spend $350 for pasture 24/7 since, in my research, that's about what you'll have to pay if you want good supervision. Looking at my answers alone might not make them make sense.

                            I think the big deal with retirement boarding is
                            1) The number of services you can fold into one price that won't choke your HOs.

                            That's because by the time the horse is far from the HO, the last thing you want as a paying customer is to not know what the bill is going to be every month, but then also wonder if the BO did X and Y that you would have done. IMO, the HO needs to see the place and meet the BO in person so that she can let the BO do the daily stuff more or less as she would already choose.

                            2) The cost of land in your part of the country.

                            ETA: I have seen or considered retirement farms in various parts of the country. My sense of prices doesn't correlate with my zip code, but with the farm's standard of care.
                            The armchair saddler
                            Politically Pro-Cat


                            • #15
                              In my area I pay 230. for pasture board which includes covered shelter, grain and hay fed twice daily and worming. During severe weather, horses are brought into stalls at no additional charge, and turned out in small paddocks for a few hrs. (By severe weather, I mean temps in the teens/ice/high winds in addition to frigid temps, or pouring rain. If it is pouring, they obviously don't go out in paddocks.)

                              My horse is not on retirement board, so I have access to 3 rings, trails, wash racks, etc.

                              If I retired a horse right now, I'd keep them where they are. But in another part of the country where I might not find a stable priced lower, I'd consider a retirement situation if needed.


                              • #16
                                Originally posted by firefloyd View Post
                                SMF11 and SharonA - thanks for sharing your experience and for the perspective on price. To be honest, I didn't expect there to be much interest in retirement boarding, so I assumed it would have to be priced very competitively.
                                No, no, no! How do you know retirement boarding is NOT priced competitively??! Of course it is priced competitively -- otherwise the farms would not be successful. Isn't this exactly what your business plan is supposed to show you?

                                Why not find out what "regular" board costs and then compare what retirement board costs. Only that will tell you if it is "competitive". Not comparing what you are used to, say, in the rural midwest with what I'm charging near NYC.

                                For example, board at a barn with an indoor and a trainer will cost anywhere from $950 - $2000/month near me. So if you are used to paying that, $475 (what I charge) is a big savings.

                                Before you do anything else, go to Paradigm Farms website and read it! Far from there being no market for retirement boarding, they are the best example of what the market is! People ship horses to them from all over the US and they have a waiting list. Look at what they do, what they offer, and what they charge.

                                There's another very fancy retirement barn 2 miles from me that charges $2,000/month. How does he do that? That's the interesting question for you to figure out :-)

                                In fact, if you want to get a good grade, I'd advise you to find a few retirement barns and interview them to see what makes them successful. THEN do a business plan incorporating those things. Google "retirement boarding" and check out all the results that pop up. There are extremes like the large herds in Virginia that are $150/month to my neighbor (who, I do think, is the most expensive retirement barn in the country!) at $2,000, and then all variations in between. What are the price points? What are the services offered? In fact, why is there a demand for retirement boarding? (I think you need to understand that, since your starting point was that there wasn't much demand).

                                I understand you are just starting to do research, but I think you need to do a lot more before you are done!
                                Follow us on Instagram: https://www.instagram.com/peonyvodka/


                                • #17
                                  Woah! Regular board near me with an indoor and a trainer is $350-450 (there's one facility that costs $600, but it is VERY fancy).

                                  I suppose if people are shipping horses to you to retire it really doesn't matter what the local board rates are. And I would expect a retirement facility to provide more care and feed (in particular).


                                  • #18
                                    FWIW, I will be paying about 400/mo plus farrier/vet/deworming to "retire" my mare. Board includes a stall nightly, turnout during the day, giving supplements if needed, checking feet/grooming weekly or so, blanketing, holding for vet/farrier. The facility is not a retirement one, but is a barn I used to board at where the care is fabulous and they've agreed to help me out when I go overseas.

                                    That's in MI where typical board at a mediocre facility with similar amenities costs about 250-300/mo. At these facilities, you typically are responsible for your own blankets, often have to check on water/feed because the care isn't necessarily stellar, etc.

                                    Higher end facilities with trainers, indoor/outdoor, excellent care, etc cost between 400-600/mo.

                                    I'm not aware of any "public" retirement board facilities in that particular area.

                                    The handful of true retirement barns I've seen here in VA have run closer to 500/mo and are pasture set ups.

                                    Cost of land alone plays a big part in cost of boarding or retirement boarding.
                                    A good horseman doesn't have to tell anyone...the horse already knows.

                                    Might be a reason, never an excuse...


                                    • #19
                                      I am not sure what information you are trying to gather as the survey is quite specific in some aspects and silent on other aspects.

                                      What I would want from a retirement farm is heavily dependent on region. For instance I may consider a warmer climate further away. If the farm was local ( colder climate) I might want a stall and blanketing services, but could handle vet and farrier on my own.

                                      If the climate were warmer (and further away) I may consider 24/7 turnout, but would need the farm to handle farrier, blanketing, and vet requirements. The further away the more I would like email contact, the closer.......not needed.

                                      What info do you want to gather? Pricing is so dependent on location and services offered for the needs of that location.

                                      I dont think this survey will give you sufficient info to do a credible business plan. There are too many variables not accounted for.


                                      • #20
                                        I'd like to see the results posted here after you have them all figured out!
                                        http://www.youtube.com/user/NBChoice http://nbchoice.blogspot.com/
                                        The New Banner's Choice- 1994 ASB Mare
                                        Dennis The Menace Too- 1999 ASB Gelding
                                        Dreamacres Sublime- 2008 ASB Gelding