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Horse Show Sponsorship contract

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    Horse Show Sponsorship contract

    Does anyone have a contract for an agreement between a riding association and a sponsor for a show or event? I found some online but they were not quite what I wanted. The sponsor will pay a fee to be advertised at the show and on the associations website, present awards, etc.

    Also, if anyone has any ideas about what to offer sponsors other than items referenced above I would like to find out about them.

    We don't really have a contract, just a form they fill out and return along with their check. Our show is a CT/ dressage show and they also have the option to set up a booth, and we get t-shirts made for competitors/volunteers/sponsors with sponsors listed on the back. In the past I have also made signs for each jump with the show logo and "sponsored by x" and tagged/posted on social media. If you have enough time I have seen organizations put a "sponsored by" on the ribbons and/or prizes (for example I won a chain shank with a plate that says "DVCTA 2020 Training Level Champion" on one line and "sponsored by x" on the second.


      SO and I are sponsoring the two B level hunter/jumper shows that my barn hosts.
      We did not sign a contract, but we’re given a package outlining everything, and a receipt for tax purposes.
      With our level of sponsorship we get the option of having a booth in the vendor/sponsor area.
      Company name will be mentioned over the loudspeaker periodically.
      We can provide signs that can be displayed onsite.
      Social media mentions before and after the shows.
      Name and logo on the prize list.
      Name and logo on champion and reserve prizes for “our” division.
      Sponsors can present ribbons/prizes.
      They’re planning on having small swag bags for all competitors which will include business cards or products from the sponsors.
      I’m probably forgetting something.

      I don’t expect anything in return. It’s good local marketing for us. And since I’ll be showing 2-3 horses and braiding 5-6, I won’t be able to volunteer my time.


        Sponsors, if sponsoring for business reasons, want VISIBILITY. So whatever you can do -- social media, signage, swag bags etc etc is what they want. As someone with a company, and interested in equestrian sponsorship I would add *be professional* and also understand that with cultivation a small sponsor may grow to be a big sponsor.
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          National Reining Breeders Classic is a good one to look at. Its not a contract, but everything is lined out.

          Any contracts I have are for corporate partnerships that entail year long benefits.
          Only two emotions belong in the saddle: One is a sense of humor. The other is patience.


            I've been following the sponsorship of another sport which depends heavily on their sponsors and can suggest the following if yours is a fairly significant activity in your area. Offer to make available hosting (at sponsor's expense) for their guests to watch the activity. Consider providing someone
            knowledgable to meet with the sponsor and these guests to discuss what is occuring to make their experience more fun.

            Provide sponsor with opportunity to market their product with booth space.

            Give sponsor opportunity to put on short seminars (very short like 15-30 minutes) at times when
            the show has downtime (such as lunch break or when rearranging rings or something).

            Arrange special meetings (again with sponsor financial support) for sponsor to meet with and introduce themself to particular segment of attendees (like tack shop owner to area coaches at
            a wine and cheese before or after day's activity).

            Remind attendees to particularly thank sponsors for their support. I once casually thanked my financial planner for providing support at a show I attended and she was so pleased that it had been noticed that she decided to double her support the next year.
            Robin from Dancing Horse Hill
            Elmwood, Wisconsin


              Original Poster

              Thank you for the information.