• Welcome to the Chronicle Forums.
    Please complete your profile. The forums and the rest of www.chronofhorse.com has single sign-in, so your log in information for one will automatically work for the other. Disclaimer: The opinions expressed here are the views of the individual and do not necessarily reflect the views and opinions of The Chronicle of the Horse.



Forum rules and no-advertising policy

As a participant on this forum, it is your responsibility to know and follow our rules. Please read this message in its entirety.

Board Rules

1. You’re responsible for what you say.
As outlined in Section 230 of the Communications Decency Act, The Chronicle of the Horse and its affiliates, as well Jelsoft Enterprises Ltd., the developers of vBulletin, are not legally responsible for statements made in the forums.

This is a public forum viewed by a wide spectrum of people, so please be mindful of what you say and who might be reading it—details of personal disputes are likely better handled privately. While posters are legally responsible for their statements, the moderators may in their discretion remove or edit posts that violate these rules. Users have the ability to modify or delete their own messages after posting, but administrators generally will not delete posts, threads or accounts upon request.

Outright inflammatory, vulgar, harassing, malicious or otherwise inappropriate statements and criminal charges unsubstantiated by a reputable news source or legal documentation will not be tolerated and will be dealt with at the discretion of the moderators.

2. Conversations in horse-related forums should be horse-related.
The forums are a wonderful source of information and support for members of the horse community. While it’s understandably tempting to share information or search for input on other topics upon which members might have a similar level of knowledge, members must maintain the focus on horses.

3. Keep conversations productive, on topic and civil.
Discussion and disagreement are inevitable and encouraged; personal insults, diatribes and sniping comments are unproductive and unacceptable. Whether a subject is light-hearted or serious, keep posts focused on the current topic and of general interest to other participants of that thread. Utilize the private message feature or personal email where appropriate to address side topics or personal issues not related to the topic at large.

4. No advertising in the discussion forums.
Posts in the discussion forums directly or indirectly advertising horses, jobs, items or services for sale or wanted will be removed at the discretion of the moderators. Use of the private messaging feature or email addresses obtained through users’ profiles for unsolicited advertising is not permitted.

Company representatives may participate in discussions and answer questions about their products or services, or suggest their products on recent threads if they fulfill the criteria of a query. False "testimonials" provided by company affiliates posing as general consumers are not appropriate, and self-promotion of sales, ad campaigns, etc. through the discussion forums is not allowed.

Paid advertising is available on our classifieds site and through the purchase of banner ads. The tightly monitored Giveaways forum permits free listings of genuinely free horses and items available or wanted (on a limited basis). Items offered for trade are not allowed.

Advertising Policy Specifics
When in doubt of whether something you want to post constitutes advertising, please contact a moderator privately in advance for further clarification. Refer to the following points for general guidelines:

Horses – Only general discussion about the buying, leasing, selling and pricing of horses is permitted. If the post contains, or links to, the type of specific information typically found in a sales or wanted ad, and it’s related to a horse for sale, regardless of who’s selling it, it doesn’t belong in the discussion forums.

Stallions – Board members may ask for suggestions on breeding stallion recommendations. Stallion owners may reply to such queries by suggesting their own stallions, only if their horse fits the specific criteria of the original poster. Excessive promotion of a stallion by its owner or related parties is not permitted and will be addressed at the discretion of the moderators.

Services – Members may use the forums to ask for general recommendations of trainers, barns, shippers, farriers, etc., and other members may answer those requests by suggesting themselves or their company, if their services fulfill the specific criteria of the original post. Members may not solicit other members for business if it is not in response to a direct, genuine query.

Products – While members may ask for general opinions and suggestions on equipment, trailers, trucks, etc., they may not list the specific attributes for which they are in the market, as such posts serve as wanted ads.

Event Announcements – Members may post one notification of an upcoming event that may be of interest to fellow members, if the original poster does not benefit financially from the event. Such threads may not be “bumped” excessively. Premium members may post their own notices in the Event Announcements forum.

Charities/Rescues – Announcements for charitable or fundraising events can only be made for 501(c)(3) tax-exempt organizations. Special exceptions may be made, at the moderators’ discretion and direction, for board-related events or fundraising activities in extraordinary circumstances.

Occasional posts regarding horses available for adoption through IRS-registered horse rescue or placement programs are permitted in the appropriate forums, but these threads may be limited at the discretion of the moderators. Individuals may not advertise or make announcements for horses in need of rescue, placement or adoption unless the horse is available through a recognized rescue or placement agency or government-run entity or the thread fits the criteria for and is located in the Giveaways forum.

5. Do not post copyrighted photographs unless you have purchased that photo and have permission to do so.

6. Respect other members.
As members are often passionate about their beliefs and intentions can easily be misinterpreted in this type of environment, try to explore or resolve the inevitable disagreements that arise in the course of threads calmly and rationally.

If you see a post that you feel violates the rules of the board, please click the “alert” button (exclamation point inside of a triangle) in the bottom left corner of the post, which will alert ONLY the moderators to the post in question. They will then take whatever action, or no action, as deemed appropriate for the situation at their discretion. Do not air grievances regarding other posters or the moderators in the discussion forums.

Please be advised that adding another user to your “Ignore” list via your User Control Panel can be a useful tactic, which blocks posts and private messages by members whose commentary you’d rather avoid reading.

7. We have the right to reproduce statements made in the forums.
The Chronicle of the Horse may copy, quote, link to or otherwise reproduce posts, or portions of posts, in print or online for advertising or editorial purposes, if attributed to their original authors, and by posting in this forum, you hereby grant to The Chronicle of the Horse a perpetual, non-exclusive license under copyright and other rights, to do so.

8. We reserve the right to enforce and amend the rules.
The moderators may delete, edit, move or close any post or thread at any time, or refrain from doing any of the foregoing, in their discretion, and may suspend or revoke a user’s membership privileges at any time to maintain adherence to the rules and the general spirit of the forum. These rules may be amended at any time to address the current needs of the board.

Please see our full Terms of Service and Privacy Policy for more information.

Thanks for being a part of the COTH forums!

(Revised 1/26/16)
See more
See less

Attracting New Students

  • Filter
  • Time
  • Show
Clear All
new posts

  • Attracting New Students

    I have been teaching at a farm for the past 7 years. Over the years we have seen the normal fluctuations in the number of students (less in winter, more in spring/summer etc). This year though, it just seems harder than ever to attract new people in. I know a lot of it has to do with the economy. But how do you manage to attract new students (including rank beginner up/downers)? Or what programs do you offer to help keep the cash flow going?
    Life is hard. After all, it kills you. - K. Hepburn

  • #2
    Sell them blocks of lessons and, if they "renew" their "subscription before it expires a discount on the next set
    breeder of Mercury!

    remember to enjoy the moment, and take a moment to enjoy and give God the glory for these wonderful horses in our lives.BECAUSE: LIFE is What Happens While Making Other Plans


    • #3
      You really have to monopolize on the "camp" thing.
      Advertise more obviously at places like the grocery store and other places parents of younger children frequent.
      From what I've seen of the summer camp being run out of the facility where I work, there's no shortage of people who will spend money on their darlings!
      It's all in the marketing.


      • #4
        Besides the summer camp angel, which is a great one, you can talk to local girl scout troops - they still have horse related "badges" that they can earn. Small groups of girls come in, earn their badges, but end up getting bit by the horse bug and then sign up for lessons.


        • #5
          Make more of an effort to get the public to your shows

          One thing I've noticed, especially in my area, is a lack of any effort to promote local horse shows outside of the local horse community. I've specifically asked one of the local clubs why didn't they advertise their shows in the local newspaper's upcoming events/entertainment section. It's usually free.

          If you can get people out to your shows .... If you make the shows a bit more accessible to non-riders ....and if you make available information on where to sign up for riding lessons - it's possible you may get results.

          This would be a good way to target people (especially women) in their 30's/40's, who had a fancy for horses when they were children, but for one reason or another were unable to follow up on it. Getting these people to your shows may help to re-ignite that fancy by showing them how much fun it is to ride, by showing them the competitive aspects, or a goal they could work towards.

          ....and these are the people who usually have a bit more disposable income.


          • #6
            Chances are good you already have this covered, but just in case you don't - an attractive website WITH pricing information (especially for camps and if you offer lesson packages at good rates). When I was a younger teen trying to find a place to take lessons myself, I definitely called the people who had good websites first. A lot of people don't put their pricing on the site, but I find that extremely helpful as most people DO have a budget and it saved time calling places that were out of my price range. The barn I worked/rode at actually has a page linked to paypal now where you can buy lesson packages online - I bet parents find that really convenient. If they can google 'horse camp' or 'riding lessons (town name here)' and your website comes up, that's great.


            • #7
              Yeah, definitely a website! When I move to a new area and am looking for barns, the first place I look is the internet. I appreciate lesson pricing, pictures of the facility, and some sort of brief mission statement that conveys the overall focus of the barn (showing, pleasure riding, beginners, advanced, etc.). And the address/location, so I know how far I would have to drive!