• Welcome to the Chronicle Forums.
    Please complete your profile. The forums and the rest of www.chronofhorse.com has single sign-in, so your log in information for one will automatically work for the other. Disclaimer: The opinions expressed here are the views of the individual and do not necessarily reflect the views and opinions of The Chronicle of the Horse.

Announcement

Collapse

Forum rules and no-advertising policy

As a participant on this forum, it is your responsibility to know and follow our rules. Please read this message in its entirety.

Board Rules

1. You’re responsible for what you say.
As outlined in Section 230 of the Communications Decency Act, The Chronicle of the Horse and its affiliates, as well Jelsoft Enterprises Ltd., the developers of vBulletin, are not legally responsible for statements made in the forums.

This is a public forum viewed by a wide spectrum of people, so please be mindful of what you say and who might be reading it—details of personal disputes are likely better handled privately. While posters are legally responsible for their statements, the moderators may in their discretion remove or edit posts that violate these rules. Users have the ability to modify or delete their own messages after posting, but administrators generally will not delete posts, threads or accounts upon request.

Outright inflammatory, vulgar, harassing, malicious or otherwise inappropriate statements and criminal charges unsubstantiated by a reputable news source or legal documentation will not be tolerated and will be dealt with at the discretion of the moderators.

2. Conversations in horse-related forums should be horse-related.
The forums are a wonderful source of information and support for members of the horse community. While it’s understandably tempting to share information or search for input on other topics upon which members might have a similar level of knowledge, members must maintain the focus on horses.

3. Keep conversations productive, on topic and civil.
Discussion and disagreement are inevitable and encouraged; personal insults, diatribes and sniping comments are unproductive and unacceptable. Whether a subject is light-hearted or serious, keep posts focused on the current topic and of general interest to other participants of that thread. Utilize the private message feature or personal email where appropriate to address side topics or personal issues not related to the topic at large.

4. No advertising in the discussion forums.
Posts in the discussion forums directly or indirectly advertising horses, jobs, items or services for sale or wanted will be removed at the discretion of the moderators. Use of the private messaging feature or email addresses obtained through users’ profiles for unsolicited advertising is not permitted.

Company representatives may participate in discussions and answer questions about their products or services, or suggest their products on recent threads if they fulfill the criteria of a query. False "testimonials" provided by company affiliates posing as general consumers are not appropriate, and self-promotion of sales, ad campaigns, etc. through the discussion forums is not allowed.

Paid advertising is available on our classifieds site and through the purchase of banner ads. The tightly monitored Giveaways forum permits free listings of genuinely free horses and items available or wanted (on a limited basis). Items offered for trade are not allowed.

Advertising Policy Specifics
When in doubt of whether something you want to post constitutes advertising, please contact a moderator privately in advance for further clarification. Refer to the following points for general guidelines:

Horses – Only general discussion about the buying, leasing, selling and pricing of horses is permitted. If the post contains, or links to, the type of specific information typically found in a sales or wanted ad, and it’s related to a horse for sale, regardless of who’s selling it, it doesn’t belong in the discussion forums.

Stallions – Board members may ask for suggestions on breeding stallion recommendations. Stallion owners may reply to such queries by suggesting their own stallions, only if their horse fits the specific criteria of the original poster. Excessive promotion of a stallion by its owner or related parties is not permitted and will be addressed at the discretion of the moderators.

Services – Members may use the forums to ask for general recommendations of trainers, barns, shippers, farriers, etc., and other members may answer those requests by suggesting themselves or their company, if their services fulfill the specific criteria of the original post. Members may not solicit other members for business if it is not in response to a direct, genuine query.

Products – While members may ask for general opinions and suggestions on equipment, trailers, trucks, etc., they may not list the specific attributes for which they are in the market, as such posts serve as wanted ads.

Event Announcements – Members may post one notification of an upcoming event that may be of interest to fellow members, if the original poster does not benefit financially from the event. Such threads may not be “bumped” excessively. Premium members may post their own notices in the Event Announcements forum.

Charities/Rescues – Announcements for charitable or fundraising events can only be made for 501(c)(3) tax-exempt organizations. Special exceptions may be made, at the moderators’ discretion and direction, for board-related events or fundraising activities in extraordinary circumstances.

Occasional posts regarding horses available for adoption through IRS-registered horse rescue or placement programs are permitted in the appropriate forums, but these threads may be limited at the discretion of the moderators. Individuals may not advertise or make announcements for horses in need of rescue, placement or adoption unless the horse is available through a recognized rescue or placement agency or government-run entity or the thread fits the criteria for and is located in the Giveaways forum.

5. Do not post copyrighted photographs unless you have purchased that photo and have permission to do so.

6. Respect other members.
As members are often passionate about their beliefs and intentions can easily be misinterpreted in this type of environment, try to explore or resolve the inevitable disagreements that arise in the course of threads calmly and rationally.

If you see a post that you feel violates the rules of the board, please click the “alert” button (exclamation point inside of a triangle) in the bottom left corner of the post, which will alert ONLY the moderators to the post in question. They will then take whatever action, or no action, as deemed appropriate for the situation at their discretion. Do not air grievances regarding other posters or the moderators in the discussion forums.

Please be advised that adding another user to your “Ignore” list via your User Control Panel can be a useful tactic, which blocks posts and private messages by members whose commentary you’d rather avoid reading.

7. We have the right to reproduce statements made in the forums.
The Chronicle of the Horse may copy, quote, link to or otherwise reproduce posts, or portions of posts, in print or online for advertising or editorial purposes, if attributed to their original authors, and by posting in this forum, you hereby grant to The Chronicle of the Horse a perpetual, non-exclusive license under copyright and other rights, to do so.

8. We reserve the right to enforce and amend the rules.
The moderators may delete, edit, move or close any post or thread at any time, or refrain from doing any of the foregoing, in their discretion, and may suspend or revoke a user’s membership privileges at any time to maintain adherence to the rules and the general spirit of the forum. These rules may be amended at any time to address the current needs of the board.

Please see our full Terms of Service and Privacy Policy for more information.

Thanks for being a part of the COTH forums!

(Revised 1/26/16)
See more
See less

Marketing to hunters or no?

Collapse
X
  • Filter
  • Time
  • Show
Clear All
new posts

  • Marketing to hunters or no?

    Ok so trying not to make this a sales ad or close to it, so I am broadening the question out to all folks in this boat.

    Say you have a horse that jumps very neat and tight. IS easy etc. But you don't feel that his trot will make him an uber competitive hunter. But his jump absolutely would. What do you do?

    Do you market to just everyone and let the buyers decide, or talk about it upfront with all potential buyers?

    Now we're not talking a horrid trot.... just not as daisy clipper like as say what a WB could produce.


    Any and all advice is welcomed.

    Emily
    "Courage is not the absence of fear but rather the judgment that something is more important than fear. The brave may not live forever but the cautious do not live at all." ~2001 The Princess Diaries

  • #2
    There are definitely hunters out there that do well that aren't 10 movers. There is only one hack class in a division so if he's awesome over fences I would market him as such.

    Comment


    • #3
      You can always improve the trot....
      Amanda

      Comment


      • #4
        Also, if he is super easy and a confidence builder, he may be suitable to advertise as a packer for a kid learning that doesn't necessarily need to be win the hack/be division champ, but wants a safe honest trip over fences.

        Comment


        • #5
          Equally important to the jump is the ability to get the stride without getting quick or strung out.
          McDowell Racing Stables

          Home Away From Home

          Comment


          • #6
            Does he go around like a hunter over fences? There's more to the class than the freeze frame of what he looks like in the air. If he goes like a hunter, there's a buyer who's not that hung up on winning the hack.
            ~Veronica
            "The Son Dee Times" "Sustained" "Somerset" "Franklin Square"
            http://photobucket.com/albums/y192/vxf111/

            Comment


            • #7
              There is far more than A show hunters. Most of the "hunter" world does "C's" and locals. At those levels, especially at the 3' manners and appearance of being easy to ride often outweigh the fancy mover in all but the hack. This summer I rode a former big jumper with action like a sewing machine in his first show in years. We went in a bitty hunter division and cleaned up because we found 8 nice spots, it's jump is nice and he gives the appearance of a super pleasant ride. We were 3rd of 8 or 9 in the hack, again because he gives a pleasant to ride vibe, not because of his action.

              As far as marketing, the wider the net the better. If you find hunters not interested you can re-focus. If the horse is fairly green, it will be up to the eventual buyer to "finish" him to their taste. I think that many sellers miss out on possible buyers because they pidgeon-hole the horse as "hunter" or "eventer." Sure, once you are at the higher levels it takes specialization, but at lower levels horses can cross over fairly easily. (OP, your boy Lad, the eventer could probably win in the 3' hunters in my local area, for example.)

              In the ad, mention what he has done (shows, X-country school, water, etc) and what he's working on (if green) and let the potential buyer decide if it's a skillset that they want. A friend of mine was looking for a show hunter a few years back. She fell in love with a young TB started in eventing and now does him in the jumpers and field hunts him. She followed him toward his best area and has never regretted not getting a "show hunter."
              F O.B
              Resident racing historian ~~~ Re-riders Clique
              Founder of the Mighty Thoroughbred Clique

              Comment


              • #8
                Marketing to hunters or no?

                If this is the horse I am thinking of.....I would say that if he is brave enough he could go towards the derbies or even an equitation/medal horse.
                FutureWin Farm
                "You are never given a dream without also being given the power to make it true."

                Comment


                • #9
                  My D's junior hunter was not the hack winner, but always placed very high over fences and was a wonderful derby horse.

                  Comment


                  • #10
                    My jumper turned hunter was a good mover, but not a hack winner. We won many championships placing 4th and 5th in the hack at the AA's in the AO's. If the horse has a nice enough jump they can still win.
                    Fils Du Reverdy (Revy)- 1993 Selle Francais Gelding
                    My equine soulmate
                    Mischief Managed (Tully)- JC Priceless Jewel 2002 TB Gelding

                    Comment


                    • #11
                      It would be a lot easier to judge if I knew the horse in question or had a video to see. There's a lot more to a good hunter than a good trot and nice jump in a photograph.
                      Mendokuse

                      Comment

                      • Original Poster

                        #12
                        Sorry hunterrider. It would be advertising if I showed pics or videos.

                        Emily
                        "Courage is not the absence of fear but rather the judgment that something is more important than fear. The brave may not live forever but the cautious do not live at all." ~2001 The Princess Diaries

                        Comment


                        • #13
                          One of my A/O hunters did not go in the hack unless there were only two in the ring = bad mover.
                          He qualified for Devon in only three and one half months. He also was the only A/O horse called back one year at Lake Placid in the Junior/Amateur Hunter Classic.
                          Yes a good mover is a real plus, but there are four over fences.
                          http://STA551.com
                          845-363-1875

                          Comment


                          • #14
                            Originally posted by STA View Post
                            Yes a good mover is a real plus, but there are four over fences.
                            Exactly. Don't even mention movement in the ads. Focus on his jump and his stride. There's a LOT of horses that walk in the ring and pick up the canter right away to disguise that ugly trot.

                            When people call, answer honestly if they ask if he's a good mover, and by that I mean tell them he has a good canter, but not a spectacular trot. You don't have to say, "Jesus, this horse could stomp grapes for a living!"

                            Honestly, and I mean this with absolutely no disrespect intended, but given that you are primarily an eventer, it's unlikely that a real top flight A trainer is going to come look at him, if only because those deals are either made at the shows or in Europe. The person who is likely to come see him is probably someone who wants a slightly more multi-purpose horse and is more than willing to sacrifice the trot for a terrific jump, especially if the horse has a mind as well.

                            Good luck! He sounds right up my alley, but I'm all full at the inn!
                            Life would be infinitely better if pinatas suddenly appeared throughout the day.

                            Comment

                            • Original Poster

                              #15
                              Originally posted by Sing Mia Song View Post

                              Honestly, and I mean this with absolutely no disrespect intended, but given that you are primarily an eventer, it's unlikely that a real top flight A trainer is going to come look at him, if only because those deals are either made at the shows or in Europe. The person who is likely to come see him is probably someone who wants a slightly more multi-purpose horse and is more than willing to sacrifice the trot for a terrific jump, especially if the horse has a mind as well.
                              See this is the problem with having an "established" online presence with a username that denotes I event. I haven't evented since 2007. Yes I still go watch and train students who event, but I have been happily focusing on jumpers for a while now. I am MUCH better at it, am happier to be doing something that I succeed at and lets face it, the enjoyment from jumping a nice big oxer far outweighs the excitement of doing a correct half pass. (For me anyway)

                              It's still a little tough being a pro with a nice 3'6" horse. That level seems almost reserved for children and adults, so I end up falling back to TB only shows or whatever else has an open class. But all in all I am having the time of my life and my ribbon collection is increasing by leaps and bounds at a time when I thought I'd be getting tired of competing and early show mornings.

                              For a slight correction, I do have VERY good contacts and the one for sale may not make it to the online sales sites. I have had steady interest already and am hoping that my most favorite non local h/j trainer will adore him when she meets him Friday and take him back with her to spoil forever. Dream I know... but hey we all want the best for our guys. Worst case any of her students could take him and I know he'd be in great hands.

                              I do agree that folks may want a multi disciplined horse, but thats what I want from my own. I don't want to have to have 5 different horses if I want to do a xc schooling, go fox hunting, go do jumpers, teach a lesson or just hack out with a friend on the trails. I can afford one horse to enjoy my life, and for what I invest in board, shoes, vet, treats, tack, blankets and so on... why not have one horse that allows me to enjoy the flexibility to do whatever?

                              ~Emily
                              "Courage is not the absence of fear but rather the judgment that something is more important than fear. The brave may not live forever but the cautious do not live at all." ~2001 The Princess Diaries

                              Comment


                              • #16
                                Honestly, and I mean this with absolutely no disrespect intended, but given that you are primarily an eventer, it's unlikely that a real top flight A trainer is going to come look at him, if only because those deals are either made at the shows or in Europe. The person who is likely to come see him is probably someone who wants a slightly more multi-purpose horse and is more than willing to sacrifice the trot for a terrific jump, especially if the horse has a mind as well.
                                Meh. I don't 100% agree with this sentiment. I DO think you have to a decent horse, understand the discipline, and have decent contacts, but just because someone is an event rider does not mean they can't get good interest in a nice horse into another discipline. I had several good hunter/eq trainers out to try my prelim event horse when I was selling him. He ultimately did not sell as a hunter, but more because he was far more readily marketable as a eventing schoolmaster and I did not have the time or money to get the show mileage people wanted to REALLY consider him.

                                My point is, a quality horse in the hands of someone like Em CAN be marketable as a hunter (if the ingredients are there). My horse was an established eventer in a eventing specific barn with a well known eventing trainer...and those good trainers knew we had good horses and that we knew our stuff and agreed that the horse had potential. So, Em shouldn't be put off even if she WAS still eventing. She's been around and has good connections.

                                Em, get him to the hunter ring and see what he's made of. Can't hurt and if he's got the stuff, it will make his potential market that much broader.
                                Amanda

                                Comment


                                • #17
                                  The opposite thing bugs me...when a seller says "Hunter" and the horse has little or no experience to back that up and no show results.

                                  IMO the best marketing strategy is just say it's schooling over XX height in good form and several avenues may be open to it depending on buyer preference. Cast the wider net following the analogy in the earler post. Getting them out to see him is the most important step.

                                  I would go ahead and say he is not going to be the hack winner if anybody asks. No need to explain that further. Not that big a deal when reflected in the price.
                                  When opportunity knocks it's wearing overalls and looks like work.

                                  The horse world. Two people. Three opinions.

                                  Comment


                                  • #18
                                    Originally posted by findeight View Post
                                    The opposite thing bugs me...when a seller says "Hunter" and the horse has little or no experience to back that up and no show results.

                                    IMO the best marketing strategy is just say it's schooling over XX height in good form and several avenues may be open to it depending on buyer preference. Cast the wider net following the analogy in the earler post. Getting them out to see him is the most important step.
                                    I agree with findeight. I'd rather a seller indicate that a horse may be able to do something...and then let me decide with videos and pictures...rather than say they are something...when the horse has never done it. (and the owner may not even know what that discipline entails).

                                    For example: We had one person in our barn trying to sell her daughter's horse as a hunter. The horse was tense, moved like a sewing machine and I never saw it do a complete course without running off. When I asked why they were selling her as a hunter, they said that was the type of jumps she jumped. Even that wasn't accurate as the jumps in our ring have striped poles and are closer to jumper ring jumps. Interestingly, I believe the horse was sent away b/c the people couldn't sell it. No wonder.



                                    Originally posted by yellowbritches View Post
                                    He ultimately did not sell as a hunter, but more because he was far more readily marketable as a eventing schoolmaster and I did not have the time or money to get the show mileage people wanted to REALLY consider him.

                                    Em, get him to the hunter ring and see what he's made of. Can't hurt and if he's got the stuff, it will make his potential market that much broader.
                                    Sure an eventer can sell into the hunter market...but as you indicate above, it takes work. You've got to make the horse desirable to the hunter market...if you can do that, and have the right connections, it shouldn't be an issue with a nice, honestly represented horse. Don't use XC pictures or ones of you schooling in your XC vest over stadium (I'm not the only one that thinks "must be a handful" if that person feels the need to school in the ring with a vest). Take the time to go to a hunter show with a good photographer. Get video of the horse doing a hunter course in a nice manner, complete with changes. That's how you get the right market to look.

                                    When I sold my horse into the dressage world, I went the whole nine yards. I did a photo shoot with him in dressage tack, I had a pro do a sample test on him. I had video with a dressage ammie riding him when it became apparent that putting my hunter-self in a dressage saddle was not going to give the impression I wanted. I was lucky in that the horse sold in three weeks, but part of it was that I put a lot of effort into making the horse look the part.

                                    An eventer (or former eventer turned jumper) CAN market to the hunters...just do the homework and don't expect people to look past the trappings of your current discipline. If you want to market to the hunters, show the horse as a hunter.
                                    Keith: "Now...let's do something normal fathers and daughters do."
                                    Veronica: "Buy me a pony?"

                                    Comment


                                    • #19
                                      I don't know what it takes to be a good hunter, but I think it's completely analogous when h/j folks sell "event prospects".

                                      Some truly understand the sport, identify the horse as a legitimate prospect for the discipline, and present the horse doing what we eventers need to see to evaluate it.

                                      Others market anything that is hot or has scary jumping form as a "great event prospect" because they know how eventers love crazy and unsafe. :-)

                                      I would imagine that an eventer/jumper marketing a hunter could be similarly informed or ignorant.

                                      Comment


                                      • #20
                                        Beam Me Up, I tried to thumbs up your post but accidentally hit the thumbs down. Sorry! Last tome I try to hit one of those little guys accurately on my phone.

                                        Comment

                                        Working...
                                        X