• Welcome to the Chronicle Forums.
    Please complete your profile. The forums and the rest of www.chronofhorse.com has single sign-in, so your log in information for one will automatically work for the other. Disclaimer: The opinions expressed here are the views of the individual and do not necessarily reflect the views and opinions of The Chronicle of the Horse.

Announcement

Collapse

Forum rules and no-advertising policy

As a participant on this forum, it is your responsibility to know and follow our rules. Please read this message in its entirety.

Board Rules

1. You’re responsible for what you say.
As outlined in Section 230 of the Communications Decency Act, The Chronicle of the Horse and its affiliates, as well Jelsoft Enterprises Ltd., the developers of vBulletin, are not legally responsible for statements made in the forums.

This is a public forum viewed by a wide spectrum of people, so please be mindful of what you say and who might be reading it—details of personal disputes are likely better handled privately. While posters are legally responsible for their statements, the moderators may in their discretion remove or edit posts that violate these rules. Users have the ability to modify or delete their own messages after posting, but administrators generally will not delete posts, threads or accounts upon request.

Outright inflammatory, vulgar, harassing, malicious or otherwise inappropriate statements and criminal charges unsubstantiated by a reputable news source or legal documentation will not be tolerated and will be dealt with at the discretion of the moderators.

2. Conversations in horse-related forums should be horse-related.
The forums are a wonderful source of information and support for members of the horse community. While it’s understandably tempting to share information or search for input on other topics upon which members might have a similar level of knowledge, members must maintain the focus on horses.

3. Keep conversations productive, on topic and civil.
Discussion and disagreement are inevitable and encouraged; personal insults, diatribes and sniping comments are unproductive and unacceptable. Whether a subject is light-hearted or serious, keep posts focused on the current topic and of general interest to other participants of that thread. Utilize the private message feature or personal email where appropriate to address side topics or personal issues not related to the topic at large.

4. No advertising in the discussion forums.
Posts in the discussion forums directly or indirectly advertising horses, jobs, items or services for sale or wanted will be removed at the discretion of the moderators. Use of the private messaging feature or email addresses obtained through users’ profiles for unsolicited advertising is not permitted.

Company representatives may participate in discussions and answer questions about their products or services, or suggest their products on recent threads if they fulfill the criteria of a query. False "testimonials" provided by company affiliates posing as general consumers are not appropriate, and self-promotion of sales, ad campaigns, etc. through the discussion forums is not allowed.

Paid advertising is available on our classifieds site and through the purchase of banner ads. The tightly monitored Giveaways forum permits free listings of genuinely free horses and items available or wanted (on a limited basis). Items offered for trade are not allowed.

Advertising Policy Specifics
When in doubt of whether something you want to post constitutes advertising, please contact a moderator privately in advance for further clarification. Refer to the following points for general guidelines:

Horses – Only general discussion about the buying, leasing, selling and pricing of horses is permitted. If the post contains, or links to, the type of specific information typically found in a sales or wanted ad, and it’s related to a horse for sale, regardless of who’s selling it, it doesn’t belong in the discussion forums.

Stallions – Board members may ask for suggestions on breeding stallion recommendations. Stallion owners may reply to such queries by suggesting their own stallions, only if their horse fits the specific criteria of the original poster. Excessive promotion of a stallion by its owner or related parties is not permitted and will be addressed at the discretion of the moderators.

Services – Members may use the forums to ask for general recommendations of trainers, barns, shippers, farriers, etc., and other members may answer those requests by suggesting themselves or their company, if their services fulfill the specific criteria of the original post. Members may not solicit other members for business if it is not in response to a direct, genuine query.

Products – While members may ask for general opinions and suggestions on equipment, trailers, trucks, etc., they may not list the specific attributes for which they are in the market, as such posts serve as wanted ads.

Event Announcements – Members may post one notification of an upcoming event that may be of interest to fellow members, if the original poster does not benefit financially from the event. Such threads may not be “bumped” excessively. Premium members may post their own notices in the Event Announcements forum.

Charities/Rescues – Announcements for charitable or fundraising events can only be made for 501(c)(3) tax-exempt organizations. Special exceptions may be made, at the moderators’ discretion and direction, for board-related events or fundraising activities in extraordinary circumstances.

Occasional posts regarding horses available for adoption through IRS-registered horse rescue or placement programs are permitted in the appropriate forums, but these threads may be limited at the discretion of the moderators. Individuals may not advertise or make announcements for horses in need of rescue, placement or adoption unless the horse is available through a recognized rescue or placement agency or government-run entity or the thread fits the criteria for and is located in the Giveaways forum.

5. Do not post copyrighted photographs unless you have purchased that photo and have permission to do so.

6. Respect other members.
As members are often passionate about their beliefs and intentions can easily be misinterpreted in this type of environment, try to explore or resolve the inevitable disagreements that arise in the course of threads calmly and rationally.

If you see a post that you feel violates the rules of the board, please click the “alert” button (exclamation point inside of a triangle) in the bottom left corner of the post, which will alert ONLY the moderators to the post in question. They will then take whatever action, or no action, as deemed appropriate for the situation at their discretion. Do not air grievances regarding other posters or the moderators in the discussion forums.

Please be advised that adding another user to your “Ignore” list via your User Control Panel can be a useful tactic, which blocks posts and private messages by members whose commentary you’d rather avoid reading.

7. We have the right to reproduce statements made in the forums.
The Chronicle of the Horse may copy, quote, link to or otherwise reproduce posts, or portions of posts, in print or online for advertising or editorial purposes, if attributed to their original authors, and by posting in this forum, you hereby grant to The Chronicle of the Horse a perpetual, non-exclusive license under copyright and other rights, to do so.

8. We reserve the right to enforce and amend the rules.
The moderators may delete, edit, move or close any post or thread at any time, or refrain from doing any of the foregoing, in their discretion, and may suspend or revoke a user’s membership privileges at any time to maintain adherence to the rules and the general spirit of the forum. These rules may be amended at any time to address the current needs of the board.

Please see our full Terms of Service and Privacy Policy for more information.

Thanks for being a part of the COTH forums!

(Revised 1/26/16)
See more
See less

Marketing/Business Plans for the Equine related business?

Collapse
X
  • Filter
  • Time
  • Show
Clear All
new posts

  • Marketing/Business Plans for the Equine related business?

    For those of you with an equine related business, did you hire help for marketing and creating a business plan?

    Did you hire someone with experience in equine fields? How did you find someone with the right combination of marketing/business experience and experience in the horse world?

    If you used someone with experience only in business/marketing, were you satisfied with your results or do you think that knowledge of the horse industry would have helped your business to succeed even more?

    Did you find hiring someone to be a worthy investment, or do you think most of it you could have done yourself with a little bit of time and research?

    TIA!!
    It's not having what you want, it's wanting what you've got.

  • #2
    Sorry, I don't have any experience to offer here but I am interested in hearing what other people have to say!

    Comment


    • #3
      Extensive knowledge of the equine world is a prerequisite for anyone trying to put together a business or marketing plan, full stop. You cannot produce good plans if you don't know the industry.

      The horse world is not rocket science, so yes, I firmly believe I can do my own plan and plan my own marketing (and have). I would be very wary of someone claiming expertise unless they had unbelievable credentials *as a consultant*. I would guess that the only equine businesses with the spare cash to hire someone would be at the very rarified end of things.
      https://www.facebook.com/SugarMapleFarm
      Follow us on Instagram: https://www.instagram.com/peonyvodka/
      www.PeonyVodka.com

      Comment


      • #4
        A good marketing plan can only help a business. That said, few in this industry are qualified to produce a truly successful campaign. One has to know how to apply proven, real-world marketing tactics to the very particular equestrian set. Add to that, there's no consistently reliable way to reach a targeted public in this industry. Thus it really does take a genius to build a noticeably persuasive equestrian marketing plan on a budget.

        Be smart, do your homework, you can definitely do a lot of the grunt promotion work yourself by building media channels and doggedly tending to them, but know this is a long term project. It will take years to carry out a marketing plan.

        Spend your money instead on professional graphic, web, print and logo design. And copy writing if you need it. These advertising essentials will lend your brand instant credibility and give you a confident jumping off point. Assuming the money is well spent with a quality professional, this investment will last for years.
        EHJ | FB | #140 | watch | #insta

        Comment

        • Original Poster

          #5
          Originally posted by pixie
          By no means am I a marketing guru but I have been in this industry for 35 years in 9 different facilities.
          The old saying "build it and they will come" holds true with an equestrian facilty if you choose your location carefully.
          Work backwards from your goals. What kind of people, discipline, quality, horses, etc do you want in your barn and business? Build/buy or rent a facilty that will attract and live up to the expectations of the people you want to attract.
          As far as location you will do better where there is less available land and more houses. For more affordability find a spot on the outskirts of these areas. Make sure it is easy to get to off main roads.
          As your business grows remember to treat others as you would want to be treated.
          It is always more profitable to keep your current clients than to bring new ones in.
          Market yourself with a good website and learn how to get up in the searches or hire someone to do it.
          If you want to start a lesson program start at the bottom (camps, pony rides) or hire someone to run it. You will need beginners...eventually they will be your boarders and participate in the more profitable parts of your business.
          Thanks, but I'm talking equestrian related - but nothing at all related to sales/teaching/lessons/barn. More along the lines of marketing a physical product aimed towards the equestrian set.
          It's not having what you want, it's wanting what you've got.

          Comment

          Working...
          X