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Who else doesn't like the new magazine?

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  • Who else doesn't like the new magazine?

    Have been a subscriber for over 30 years....but think I am done....

  • #2
    What don't you like about it?

    Comment


    • #3
      I don't like it either

      its too glossy, there are way too many ads, I don't actually care for all the full page pictures - especially the ones that are of people standing on podiums (show me a jumping horse at least), the articles are shorter and fluffy and I don't like the new cover at all -- IMO the COTH has moved far away from its roots and is now just a glossy puff piece -I know things change and a little change can be a good thing - I was ok with the change from paper COTH to the initial beige semi-glossy COTH but this is over the top -- and reduced from 50 or so issues a year to 40 too boot -- I doubt I'll renew my subscription -- it used to be such a thrill to see your name in the Chronicle and one used to think - maybe someday I'll get a picture in there - but now unless you are a big name at a big show -- not gonna happen -- very sad

      Comment


      • #4
        I like the new cover. It has kept design elements from the old and updated. I think it is very well done.

        Ads are what keeps magazines in business. Subscription fees often don't cover the cost of printing and mailing. The more ads you see, the healthier the magazine.

        The content inside the cover has improved over the years and the photos are great.

        What is not to like?

        Comment


        • #5
          I strongly dislike it as well. I miss the artwork and the interior layout with the boxes looks cheap and tacky to me.
          http://www.youtube.com/user/supershorty628
          Proudly blogging for The Chronicle of the Horse!

          Comment


          • #6
            I think they've done some things very nicely--I like the cover quite a lot, for example. And the content has been improving for years.

            But the page design is pretty jarring with all the boxes and font sizes. I find it hard to read. I'm a little sad that the Chronicle was so careful about focus grouping the cover to get it right and apparently gave so little thought to the appearance of the inside of the magazine.

            Comment


            • #7
              Virtually every magazine is competing today with online content, so many have adopted that kind of "look," complete with a lot of color and the print equivalent of distracting "pop-ups." Gives me a raging case of ADD! That's the reason the content has become more and more "puffy," too--someone figured out the average person has, on a good day, less than an 8-minute attention span.

              I actually find this Forum a good bit more valuable these days than COTH itself; the mag. seemed to have become just a mutual back-patting vehicle for the AA Circuit quite some time ago and, like all other horse magazines, I just choke on the proliferation of pharmaceutical ads, which also affect the content.

              Comment


              • #8
                I dislike it intensely. It reminds me of those glossy, high end advertising giveaways.
                "I'm a lumberjack, and I'm okay."
                Thread killer Extraordinaire

                Comment


                • #9
                  I dislike it too, so much so I am also considering not renewing. I'm trying to give myself time to adjust but the worst is the white cover (never realized how much I liked the tan) with the photo instead of the artwork, it just seem like its The Chronice anymore. I have no problem with ads though, the magazine needs that money, same with the 40 issues, I think they are just trying to survive. I realize changes are inevitable but I think they went in the wrong direction, especially with the cover.

                  Comment


                  • #10
                    Ick

                    Looks and feels cheap. But isn't.
                    Last edited by Cookiewoo; May. 20, 2012, 06:11 PM. Reason: Spelling

                    Comment


                    • #11
                      Originally posted by SwampYankee View Post
                      That's the reason the content has become more and more "puffy," too--someone figured out the average person has, on a good day, less than an 8-minute attention span.
                      I think COTH (the print mag) has badly misjudged it's readership then. Most are pretty well-educated. We have a longer attention span. We'll tolerate puff when it's free, but I don't think we'll knowingly purchase it.

                      Witness the demise of Practical Horseman. Maybe writing to "the least common denominator" works. Maybe they need to do that in order to sell ad space and the sponsors are calling the shots. But if you read the alumni magazines of Ivy League universities and similar, you'll see a little less of a decent into "be sure to not over-tax or offend" kind of writing and content.
                      The armchair saddler
                      Politically Pro-Cat

                      Comment


                      • #12
                        Originally posted by mvp View Post
                        I think COTH (the print mag) has badly misjudged it's readership then. Most are pretty well-educated.

                        <snip>

                        But if you read the alumni magazines of Ivy League universities and similar, you'll see a little less of a decent into "be sure to not over-tax or offend" kind of writing and content.
                        I think you meant "descent", rather than "decent".

                        Comment


                        • #13
                          Originally posted by mvp View Post
                          I think COTH (the print mag) has badly misjudged it's readership then. Most are pretty well-educated. We have a longer attention span. We'll tolerate puff when it's free, but I don't think we'll knowingly purchase it.

                          Witness the demise of Practical Horseman. Maybe writing to "the least common denominator" works. Maybe they need to do that in order to sell ad space and the sponsors are calling the shots. But if you read the alumni magazines of Ivy League universities and similar, you'll see a little less of a decent into "be sure to not over-tax or offend" kind of writing and content.
                          Yes, Practical Horseman's "practical" answer to nearly everything for at least 10 years has been "Ask your trainer."
                          Which, I suppose is practical--for the trainer!

                          Comment


                          • #14
                            I've let ALL my subscriptions to ALL my magazines lapse. Same old, same old.
                            “Be yourself; everyone else is already taken.”
                            ¯ Oscar Wilde

                            Comment


                            • #15
                              I sadly have to agree, do not like the new design and format. Will probably not renew my subscription. Too much like every other horse rag now.

                              Comment


                              • #16
                                I haven't read any of the new ones. Hurts my eyes. I have been a subscriber for close to 30 years. Don't think I'll renew. There's really nothing in it now that I can't miss.

                                Comment


                                • #17
                                  I am another that has not liked the last year or so and the direction the Chronicle has taken. So very sad to get away from the tan and familiar cover look.
                                  Randee Beckman ~Otteridge Farm, LLC (http://on.fb.me/1iJEqvR)~ Marketing Manager - The Clothes Horse & Jennifer Oliver Equine Insurance Specialist

                                  Comment


                                  • #18
                                    I hate the new layout. I loved the cover of the old one and how it featured equestrian art and artists, I think that was really cool. I liked the old fashioned look and feel, it made it seem historic and special. Now it just looks like any old horse magazine. I used to look forward to reading the Chronicle and have been a subscriber for 20 years. I also, will not renew.
                                    ******
                                    "A good horse and a good rider are only so in mutual trust."
                                    -H.M.E.

                                    Comment


                                    • #19
                                      What were they thinking?! Not only was the old cover beautiful (and the older one, even nicer), but my teen could design a better cover than the one they have now.

                                      Comment


                                      • #20
                                        Does anyone know if it's been sold recently? I notice that they have a new publisher, but he could be an employee of the old owners who, IIRC, owned several magazines. I can't find any ownership information in the magazine.
                                        "I'm a lumberjack, and I'm okay."
                                        Thread killer Extraordinaire

                                        Comment

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