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Advertising verbage to attract teens to lessons?

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  • Advertising verbage to attract teens to lessons?

    I would like to get a few more kids (thinking 12-15 year olds) into my lesson program. Right now I only have 2 kids under 16, as the rest have all grown up, and of late it seems I am only attracting adults.

    I don't mind adults, but like to keep a mix of ages, and it is fun to have teens around!

    What advertising techniques do you think would best attract that age group? I am only looking for 3 or so new students, and maybe one new boarder, so not looking to spend $$$.
    Freeing worms from cans everywhere!

  • #2
    Ask the cabana boy to double as a groom.

    Although in all seriousness, the language may not be as important as WHERE you are advertising. What are you doing/saying now? it may be easier to help if we had something to work off of.
    Proudly owned by 7 horses, 6 dogs, 3 cats and 1 Turkey


    • Original Poster

      I don't have any advertisements out right now; I tend to get clients by word of mouth, and as I don't tend to loose students, I am not often looking for new ones.

      I told the two "kids" I do have to ask their friends, but the one kid lives pretty far away.

      The last ad I placed (on Kijiji, which is like Craigslist), was to advertise horse's for part lease...which got me inquiries about lessons and leases, but all from adults (which I accepted two into my program).

      I offer entry level type lessons; so basic dressage, and jumping to 2'6" (that is where I max out my lesson horses), but students can show, and most part lease a horse from me and ride twice a week, but I am fine with weekly riders too.

      I think adults like my program because I teach privates/semi-privates only....and because I can explain things well.
      Freeing worms from cans everywhere!


      • #4
        I dunno...I'm not an instructor but I think the adult demographic is a good one to have. We, after all, have control over the bills and don't have to get approval from mom and dad to do any spending

        Honestly though, I think its hard to attract teens since most of the teens have been with their trainers since they were little. So...I would start with trying to find smaller kids. If you can, offer some camps, or birthday parties, or whatnot, just something to get younger blood into the barn and interested in more regular lessons.


        • #5
          Facebook, Twitter...
          Author Page
          Like Omens In the Night on Facebook
          Steampunk Sweethearts


          • #6
            Oh my

            the joy of having an adult barn.... no teens, no drama.

            But really, you have to advertise where they shop. Facebook, school, the mall.

            Many high schools have a "co op" program where the students work somewhere half a day. Try the local high school advisor's office.


            • #7
              A working student postion (i.e. muck stalls in exchange for lesson) is a great way to attract dedicated children and teens.

              Good luck!


              • #8
                try this

                Why don't you start with a "special/ exclusive, i.e. spring camp/ lesson program offering instruction in the Olympic sport of...only A limited number of students accepted at anytime in order to allow for individual attention; students are required to have certified helmet, shoes/ boots, etc. Volume 1 of the US Pony Club manual interview required l;along with "aptitude test" If accepted ,parents are required to purchase first set of 10 lessons
                breeder of Mercury!

                remember to enjoy the moment, and take a moment to enjoy and give God the glory for these wonderful horses in our lives.BECAUSE: LIFE is What Happens While Making Other Plans


                • #9
                  Originally posted by danceronice View Post
                  Facebook, Twitter...
                  Todally. It's (almost) not what you say, but where you say it. You must advertise in their parallel universe. They don't usually come over to this one when they are actually, you know, looking for ways to maybe kinda sorta expand their life.
                  The armchair saddler
                  Politically Pro-Cat


                  • #10
                    Are you wanting new-to-riding riders, or kids who already ride?
                    A proud friend of bar.ka.


                    • #11
                      For only 2-3, I would try word of mouth first.
                      Custom Equine Art


                      • #12
                        a package deal?

                        Could you offer the first several lessons free? or, as part of a package of lessons 6- 10?
                        breeder of Mercury!

                        remember to enjoy the moment, and take a moment to enjoy and give God the glory for these wonderful horses in our lives.BECAUSE: LIFE is What Happens While Making Other Plans


                        • #13
                          If you're looking for young teens, you're still kind of looking at their parents, since they're the ones who pay. I'd put up some ads at some affluent adult-type places that talk about how riding is good for kids and will teach them things and help them with their future life.

                          Libraries, churches, the local tennis or swimming club... You might get a whole new demographic there.

                          Sell the whole, "Teaches confidence, independence, and sportsmanship" thing.

                          I dunno... Just a thought...


                          • #14
                            For older teens, tell them it'll round out their college applications!

                            Or give them free iPhones. (Kidding.)
                            LEGADO DE RIOS


                            • #15
                              I agree with go where they are. Do you have a nice, current website with tons of good pictures and all the info they would need to start a lesson (like pricing, contact info, etc.)? Are you on facebook? Do you have a couple videos up on youtube? Can they contact you via e-mail instead of calling you?

                              Teens do everything from their computer (or phone), so you need to make sure you're reaching them there.
                              Proud member of the "I'm In My 20's and Hope to Be a Good Rider Someday" clique


                              • #16
                                Do you have riders that are actively competing on any of our circuits? Doesn't matter if it's Gold recognized shows or the novice/school horse circuit, when you go to shows and do a good job you get noticed and word spreads!

                                I know when people call our barn looking for lessons, etc, if we cannot accomodate them we refer them to trainers/barns that we know will fit what they are looking for. Make yourself known (in a good way ) to the local trainers and this can also help in a big way.

                                Also, put up notices in local tack stores (equiproducts, Horselife, Greenhawk) and you could also take out an ad in the Gatepost magazine that gets sent to all AEF members!
                                Go Ahead: This is a dare, not permission. Don't Do It!


                                • #17
                                  You want teenagers.

                                  I'm sure many of us would gladly put them on a bus and ship them to you.


                                  • #18
                                    Haven't had time to read all of the above, so apologize if this is a repeat. I would advertise in the directory/yearbook/newsletter of affluent high schools in the area.

                                    Also- consider offering incentive to your current clients. If they bring in a new client, they get a month of free lessons or something similar. Unfortunately, advertising is centered around getting the right consumer, and this industry doesn't really center around much more than reputation, which is wonderful if you have it but difficult to get.

                                    Good luck


                                    • Original Poster

                                      Thank you for the good ideas!

                                      I do have studends that show, but my target is more entry level, and not really looking for students that are already showing...not trying to poach from other programs, other than perhaps the beginners only type programs, of which there is one nearby, that I have gotten students from in the past.

                                      Trying to get the two younger kids to talk to their friends, but the one lives too far away (so do her friends). The other is trying and may have one student for me.

                                      I like the teens I have...I think because they are in lessons with adults they are able to behave like normal people. And no boys allowed also seems to help!

                                      Maybe I will do up a poster and put by the local diner/gas station and rec centre?

                                      Not really looking for the high income riders; there are plenty of barns who want them, I am happy with the ones who are on a budget, as I can relate! So how to convince parents that riding can be affordable...

                                      Not really able to do camps as I don't have enough beginner type horses. Some with young kids....I just don't have young kid type horses. I used to do the camps and small kids...just not my thing! Although maybe kids who take other camps and want to keep riding are a good target market....
                                      Freeing worms from cans everywhere!


                                      • #20
                                        Happy Hour?