• Welcome to the Chronicle Forums.
    Please complete your profile. The forums and the rest of www.chronofhorse.com has single sign-in, so your log in information for one will automatically work for the other. Disclaimer: The opinions expressed here are the views of the individual and do not necessarily reflect the views and opinions of The Chronicle of the Horse.

Announcement

Collapse

Forum rules and no-advertising policy

As a participant on this forum, it is your responsibility to know and follow our rules. Please read this message in its entirety.

Board Rules

1. You’re responsible for what you say.
As outlined in Section 230 of the Communications Decency Act, The Chronicle of the Horse and its affiliates, as well Jelsoft Enterprises Ltd., the developers of vBulletin, are not legally responsible for statements made in the forums.

This is a public forum viewed by a wide spectrum of people, so please be mindful of what you say and who might be reading it—details of personal disputes are likely better handled privately. While posters are legally responsible for their statements, the moderators may in their discretion remove or edit posts that violate these rules. Users have the ability to modify or delete their own messages after posting, but administrators generally will not delete posts, threads or accounts upon request.

Outright inflammatory, vulgar, harassing, malicious or otherwise inappropriate statements and criminal charges unsubstantiated by a reputable news source or legal documentation will not be tolerated and will be dealt with at the discretion of the moderators.

2. Conversations in horse-related forums should be horse-related.
The forums are a wonderful source of information and support for members of the horse community. While it’s understandably tempting to share information or search for input on other topics upon which members might have a similar level of knowledge, members must maintain the focus on horses.

3. Keep conversations productive, on topic and civil.
Discussion and disagreement are inevitable and encouraged; personal insults, diatribes and sniping comments are unproductive and unacceptable. Whether a subject is light-hearted or serious, keep posts focused on the current topic and of general interest to other participants of that thread. Utilize the private message feature or personal email where appropriate to address side topics or personal issues not related to the topic at large.

4. No advertising in the discussion forums.
Posts in the discussion forums directly or indirectly advertising horses, jobs, items or services for sale or wanted will be removed at the discretion of the moderators. Use of the private messaging feature or email addresses obtained through users’ profiles for unsolicited advertising is not permitted.

Company representatives may participate in discussions and answer questions about their products or services, or suggest their products on recent threads if they fulfill the criteria of a query. False "testimonials" provided by company affiliates posing as general consumers are not appropriate, and self-promotion of sales, ad campaigns, etc. through the discussion forums is not allowed.

Paid advertising is available on our classifieds site and through the purchase of banner ads. The tightly monitored Giveaways forum permits free listings of genuinely free horses and items available or wanted (on a limited basis). Items offered for trade are not allowed.

Advertising Policy Specifics
When in doubt of whether something you want to post constitutes advertising, please contact a moderator privately in advance for further clarification. Refer to the following points for general guidelines:

Horses – Only general discussion about the buying, leasing, selling and pricing of horses is permitted. If the post contains, or links to, the type of specific information typically found in a sales or wanted ad, and it’s related to a horse for sale, regardless of who’s selling it, it doesn’t belong in the discussion forums.

Stallions – Board members may ask for suggestions on breeding stallion recommendations. Stallion owners may reply to such queries by suggesting their own stallions, only if their horse fits the specific criteria of the original poster. Excessive promotion of a stallion by its owner or related parties is not permitted and will be addressed at the discretion of the moderators.

Services – Members may use the forums to ask for general recommendations of trainers, barns, shippers, farriers, etc., and other members may answer those requests by suggesting themselves or their company, if their services fulfill the specific criteria of the original post. Members may not solicit other members for business if it is not in response to a direct, genuine query.

Products – While members may ask for general opinions and suggestions on equipment, trailers, trucks, etc., they may not list the specific attributes for which they are in the market, as such posts serve as wanted ads.

Event Announcements – Members may post one notification of an upcoming event that may be of interest to fellow members, if the original poster does not benefit financially from the event. Such threads may not be “bumped” excessively. Premium members may post their own notices in the Event Announcements forum.

Charities/Rescues – Announcements for charitable or fundraising events can only be made for 501(c)(3) tax-exempt organizations. Special exceptions may be made, at the moderators’ discretion and direction, for board-related events or fundraising activities in extraordinary circumstances.

Occasional posts regarding horses available for adoption through IRS-registered horse rescue or placement programs are permitted in the appropriate forums, but these threads may be limited at the discretion of the moderators. Individuals may not advertise or make announcements for horses in need of rescue, placement or adoption unless the horse is available through a recognized rescue or placement agency or government-run entity or the thread fits the criteria for and is located in the Giveaways forum.

5. Do not post copyrighted photographs unless you have purchased that photo and have permission to do so.

6. Respect other members.
As members are often passionate about their beliefs and intentions can easily be misinterpreted in this type of environment, try to explore or resolve the inevitable disagreements that arise in the course of threads calmly and rationally.

If you see a post that you feel violates the rules of the board, please click the “alert” button (exclamation point inside of a triangle) in the bottom left corner of the post, which will alert ONLY the moderators to the post in question. They will then take whatever action, or no action, as deemed appropriate for the situation at their discretion. Do not air grievances regarding other posters or the moderators in the discussion forums.

Please be advised that adding another user to your “Ignore” list via your User Control Panel can be a useful tactic, which blocks posts and private messages by members whose commentary you’d rather avoid reading.

7. We have the right to reproduce statements made in the forums.
The Chronicle of the Horse may copy, quote, link to or otherwise reproduce posts, or portions of posts, in print or online for advertising or editorial purposes, if attributed to their original authors, and by posting in this forum, you hereby grant to The Chronicle of the Horse a perpetual, non-exclusive license under copyright and other rights, to do so.

8. We reserve the right to enforce and amend the rules.
The moderators may delete, edit, move or close any post or thread at any time, or refrain from doing any of the foregoing, in their discretion, and may suspend or revoke a user’s membership privileges at any time to maintain adherence to the rules and the general spirit of the forum. These rules may be amended at any time to address the current needs of the board.

Please see our full Terms of Service and Privacy Policy for more information.

Thanks for being a part of the COTH forums!

(Revised 1/26/16)
See more
See less

Where to advertise Retirement/Rehab Board?

Collapse
X
  • Filter
  • Time
  • Show
Clear All
new posts

  • Where to advertise Retirement/Rehab Board?

    I am going to start offering retiree and lay up board as well as young horse raising. I have a nice place in KY, but it is a little far from major HJ areas to draw a lot of boarders. Any thoughts on places to advertise, other than COTH, obviously. I've already planned on that.
    Destiny is not a matter of chance, it is a matter of choice; it is not a thing to be waited for, it is a thing to be achieved. - William Jennings Bryan

    http://www.halcyon-hill.com

  • #2
    Sigh. I wish I could justify putting my old man on the trailer from CA.

    Sorry, not much help for your actual question I'm trying to think of something but really not coming up with anything. I'd venture a classified ad in the back of COTH would have the most reach.
    EHJ | FB | #140 | watch | #insta

    Comment


    • #3
      I do retirement boarding on my private farm. I have found BY FAR the best "marketing" is word of mouth. I expect this would be the case no matter what your price point (there's a retirement farm a mile from my house which charges *more* than $2,000/month and I've never seen him advertise).

      Things I've done: -put up a facebook page. I have gotten a few calls from it, but none were remotely a good fit.
      - had business cards done up, left at vets' office etc, don't think I've ever gotten a call from this.
      - did a homemade flyer with pictures on my computer. This has had the best results. I had a friend put it up in the post office about 50 miles south of me (where board is astronomically higher). I got a single call from that, however, she's turned into a boarder. I also sent it out, for example when I had to send something to an equine vet south of me I included it with a note saying if she ever had any clients looking for retirement homes to please pass along my details. I didn't get any of her clients, but I did get her own retired horse from that.
      -"advertised" on the local pony club email list
      - sent an email to all of my horsey friends with the farm details saying I had a vacancy and to please pass it along to anyone who might be interested. I got a new boarder that way.

      Five years after starting, I am now bursting at the seams and completely full. But it takes a few years for your reputation and the word to spread. Good luck! Look at Paradigm Farms for other good marketing ideas.

      You'll have to also decide what part of the country is your target market. Local? Then a flyer at the feed store works. National? Then you need a really good website. You get the idea.
      https://www.facebook.com/SugarMapleFarm
      Follow us on Instagram: https://www.instagram.com/peonyvodka/
      www.PeonyVodka.com

      Comment

      • Original Poster

        #4
        Thanks for the ideas so far. Any others? I have a website for my farm in general, and my sale horses etc, but haven't made a specific boarding page. It would probably be time to update that I suppose!
        Destiny is not a matter of chance, it is a matter of choice; it is not a thing to be waited for, it is a thing to be achieved. - William Jennings Bryan

        http://www.halcyon-hill.com

        Comment

        • Original Poster

          #5
          Originally posted by dags View Post
          Sigh. I wish I could justify putting my old man on the trailer from CA.

          Sorry, not much help for your actual question I'm trying to think of something but really not coming up with anything. I'd venture a classified ad in the back of COTH would have the most reach.
          If you're paying board in CA, I'd wager that in 2-3 months you'd make back the transport costs in lower board rates and happier ponies!
          Destiny is not a matter of chance, it is a matter of choice; it is not a thing to be waited for, it is a thing to be achieved. - William Jennings Bryan

          http://www.halcyon-hill.com

          Comment


          • #6
            Vets.
            When opportunity knocks it's wearing overalls and looks like work.

            The horse world. Two people. Three opinions.

            Comment


            • #7
              Well, I'd think about placing an ad in the Prize Lists for the shows in Lexington. Or a cheaper idea might be making up a flyer, and passing them out to trainers/barns at the show. You could also pass them out at WEF?

              A targeted approach would be to send a letter/ad to the big show barns in the Northern states, (I could give you the addys for the trainers in MN), because some may have clients who want to retire a horse to a warmer climate AND the trainer might want to clear the retirees out to make room for clients new show horse. Offer them a referral fee if a client horse comes down (a couple hundred bucks)

              Comment


              • #8
                Originally posted by buschkn View Post
                If you're paying board in CA, I'd wager that in 2-3 months you'd make back the transport costs in lower board rates and happier ponies!
                You'd think, but old man has the deal of all deals! Couple hundred acres in the Santa Ynez valley for couple hundred a month, and year round temps of about 60-70 degrees. If I moved him out here it would undeniably be an act of selfishness . . . which I would do but not sure how well he'd handle that trailer ride (or if he'd ever forgive me).
                EHJ | FB | #140 | watch | #insta

                Comment


                • #9
                  Originally posted by Rye View Post
                  Well, I'd think about placing an ad in the Prize Lists for the shows in Lexington. Or a cheaper idea might be making up a flyer, and passing them out to trainers/barns at the show. You could also pass them out at WEF?

                  A targeted approach would be to send a letter/ad to the big show barns in the Northern states, (I could give you the addys for the trainers in MN), because some may have clients who want to retire a horse to a warmer climate AND the trainer might want to clear the retirees out to make room for clients new show horse. Offer them a referral fee if a client horse comes down (a couple hundred bucks)
                  Rye's on to something. Won't be much going on at the Horse Park until next year but I would hang well done flyers up during the big shows. It's great for someone that lives out of state but knows they will be at the Horse Park several times a year and could check on/say hi to the retiree.
                  EHJ | FB | #140 | watch | #insta

                  Comment


                  • #10
                    Sort of on this line....

                    My barn is currently empty with DD's horses and ponies gone on to new adventures - I would love to rent the whole barn/horse portion of the property out to someone (keeping one stall for the new munchkin when he comes east) where might be a good place to advertise that?? It's probably best suited to a retirement/rehab situation.....

                    Any thoughts??

                    Comment

                    Working...
                    X