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How did you choose your business name?

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  • #21
    My business name is just JC Eventing, the JC being my initials. Easy to remember and spell!


    • #22
      While it is important to understand that a brand starts with a good name, you can't forget that the brand itself is a result of communicating your company's voice and priorities to your customers through your business as a whole. A powerful name will just give you that distinctive edge and help you make a truly engaging first impression, so choose wisely.
      If you really want to have a quality brand name, then I urge you to find a professional that would help you with the task. Find a marketing or branding expert and talk to him/her and discuss everything about the startup from its products/services, what it is all about, your goals, objectives and vision.


      • #23
        When i went though the process of naming my business, it was really hard. I tried to be clever and such, but it really came own to ease and what people would remember. Also I did not want to hate it in 15 years. So Jacobson's Saddlerly it is.
        Jacobson's Saddlery, LLC
        Society of Master Saddlers Qualified Fitter


        • #24
          I asked you good folks here on the COTH Eventing forum!

          Higher Standards Farm was already the farm name, and for the saddle soap business we tossed around a number of options, because Higher Standards Leather Care is really long, but the consensus was to go with it and we did That was five years ago and I still feel good about it!

          I have Higher Standards you? Find us on FB!
          Higher Standards Custom Leather Care -- Handcrafted Saddle Soap


          • #25
            Just don't make it a take on your spouse's last name, which is what my trainer did. That didn't work out so well...


            • #26
              My husband has a Welding/fabricating Business. He didn't want to use his last name and wanted it to sound bigger than he was (at the time), as 6 years ago it was just a part time thing. Now he's full time on his own

              Industrial Welding Co LLC

              i wish it were shorter! The email address is a pain, but it sounds professional and in conversation we call it "industrial Welding" or "IWC".