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We did naming, but now how about saddle soap logo design advice?

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  • We did naming, but now how about saddle soap logo design advice?

    Ok, so we have talked a little about what would motivate you as a shopper to pick up a product in a tack store -- and the blue jars were part of the outcome of that discussion. Unique and pretty as well.I jumped off the cliff before I quite had everything ready in this venture, and I think I need a logo specifically for the soap stuff, that is maybe separate from the farm logo.My DH however, likes the farm logo as modified for the soap. I'm partial to the new proposed design myself, and it is, of course, my decision, but if I'm going to ignore his suggestions, I'd like to have some reasons just why I'm going to do that. He's been pretty amazed by the response from COTH so far -- he 1) thought there was little to no market for a new saddle soap, and 2) that the scented stuff was not important and wouldn't sell. He has happily admitted he was wrong. (Definitely not a horse person!)So, I thought I'd turn to the people who really matter when developing something new and ask you guys -- which logo concept do you like, and why? Option one is on top and the new option 2 on the bottom. Thank you for all your help!! LibbyClick image for larger version

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    Last edited by Bensmom; Apr. 24, 2013, 06:34 PM.
    I have Higher Standards ...do you? Find us on FB!
    Higher Standards Custom Leather Care -- Handcrafted Saddle Soap

  • #2
    I like option 1, its more 'serious' (for a serious product), and less cutesy imo


    • #3
      I like the first one as well.. shows the play on "standards"


      • #4
        Agreed. First one looks more professional! Also like the play on words with the "standards"!


        • #5
          I like number one (the top).

          This is very interesting to me. I'll be watching your progress and cheering you on as we are introducing a new Arnica based herbal performance liniment and have been going through the whole label design and packaging ordeal ourselves.

          Good luck and keep plugging away, you're doing great!


          • #6
            I vote 1
            Gracious "Gracie," 2002 TB mare
            Facebook me!

            I have Higher Standards ...do you?


            • #7
              I like the circle border on #2, but I'd put "Higher Standards" and "Saddle Soap" on the border.

              I don't know if the logo from #1 will fit inside the circle border. If it doesn't, consider using the jumping horse launching over a mountain peak (maybe?).

              Yes, I have had a glass of wine.
              They don't call me frugal for nothing.
              Proud and achy member of the Eventing Grannies clique.


              • #8
                I don't like either one.
                #1 won't fit like it belongs on a lid, and the style of the logo is frankly generic blah. looks like a dime a dozen farm sign. There's nothing there that says "higher standards" visually
                #2 has a better visual concept as far as use of space, but the subject matter is too casual.
                chaque pas est fait ensemble


                • #9
                  I'm biased, of course, but I love #2. Is it cartoony and "cutesy" instead of serious, yes. But Libby's horses have inspired these soaps/scents, and have inspired her (actual) higher standards. So the horses on the label tie that to the soap's story and make it more personal, and I like that.
                  I have Higher Standards... do you?
                  Apalachicola Native (Alfie), '02 TB Gelding,
                  Wild Man of Borneo (Hank), '03 Redtick coonhound,
                  Augustus McRae (Gus), '01 Bluetick coonhound


                  • #10
                    #1 is better....but let me know if you are interested in some help....
                    Founder & President, Dapplebay, Inc.
                    Creative Director, Equestrian Culture Magazine
                    Take us to print!


                    • #11
                      #1 is more serious... but #2 is eye-catching. #1 looks a lot like generic farm logos that you see everywhere, so maybe something in between #1 and #2?
                      Tack Cleaning/All-Things-Tack nut
                      ~DQ wanna-be~


                      • #12
                        Thanks for sharing your options! being totally honest, I like #2 better of the options -- #1 strikes me as a more serious farm logo than product label. #2, however is a little cutesy as much as I love horses and stars
                        And the wise, Jack Daniels drinking, slow-truck-driving, veteran TB handler who took "no shit from no hoss Miss L, y'hear," said: "She aint wrapped too tight."


                        • #13
                          I'm not really fond of either option.

                          Get some professional help on this, as the logo will be what sets you off from the rest of the pack for the life of the soap business.

                          "Higher Standards Saddle Soap" could make a nice monogram, all twisty and entwined, for the top of the label. Maybe make it look like a brush jump with a horse jumping over it.
                          Last edited by vineyridge; Apr. 25, 2013, 11:56 AM.
                          "I'm a lumberjack, and I'm okay."
                          Thread killer Extraordinaire


                          • #14
                            Definitely get with Leahandpie. She is VERY good at what she does and uber creative
                            <>< Sorrow Looks Back. Worry Looks Around. Faith Looks Up! -- Being negative only makes a difficult journey more difficult. You may be given a cactus, but you don't have to sit on it.


                            • #15
                              #2 is too whimsical for me. I'll be honest, with that type of logo I'd be less likely to purchase it in a tack store.

                              I like the seriousness of option #1 but I agree with other posters that it looks too much like a barn sign design.

                              How about an vintage apothecary label design? Something printed in blue on an "antiqued" label with your info on it. Your pretty blue jars would go very nicely with this type of design. Here are some examples that I found on the web after a very quick search:




                              • Original Poster

                                Thank you guys for the feedback and suggestions!

                                Actually, both those logos were done by pros, and they are the ones that suggested getting feedback from you guys.

                                After all, the most important things are a) what will want to make you pick it up in the store, and b) does the label give you the information you need to identify and use the product? Y'all's opinions as end users are the most important! Thank you for helping me "crowd-source" the ideas!

                                leahandpie -- I'd also love to have any thoughts you want to send my way!!

                                I have Higher Standards ...do you? Find us on FB!
                                Higher Standards Custom Leather Care -- Handcrafted Saddle Soap


                                • #17
                                  I am not really a fan if either design....#1 is too ridged and #2 is too cutesy.

                                  May be somehow making the 'H' in Higher a jump?

                                  I like the circle shape over the square if that helps.

                                  PS. Goodies are in the mail, and disregard the fact that I didn't put a label on LOL!!


                                  • #18
                                    I like number 1 the best of the two. But I think the art overtakes the name on both. Personally I like a label that is mostly name with a small artsy flare. Maybe it's cliché, but I sorta like the idea of having a horse jumping over the brand name. It's a play on "Higher Standards." Then add a catch phrase along with the brand name and product description. Just a few words that sum up the product. Maybe the label reads:

                                    Higher Standards
                                    Custom Leather Care
                                    "For the scent of success!"

                                    Just a thought. I am sure you will pick something absolutely lovely. Personal I am sold already so you don't have to "sell" to me anymore!!


                                    • #19
                                      I don't really like either logo for the soap. #1 has far too much going on and #2 doesn't make it look like a very serious product (which I think it is!). The whole point of a logo is to aid in recognition and build the brand experience. I think going more simple would be in your best favor.
                                      "Last time I picked your feet, you broke my toe!"


                                      • #20
                                        Apparently, I am alone in liking Logo #2. I think that it is cute.