Stallion Spotlight

Fasino-12-16-07-175

Real Estate Spotlight

DSC_0001
  • Welcome to the Chronicle Forums.
    Please complete your profile. The forums and the rest of www.chronofhorse.com has single sign-in, so your log in information for one will automatically work for the other. Disclaimer: The opinions expressed here are the views of the individual and do not necessarily reflect the views and opinions of The Chronicle of the Horse.

Announcement

Collapse

Forum rules and no-advertising policy

As a participant on this forum, it is your responsibility to know and follow our rules. Please read this message in its entirety.

Board Rules

1. You�re responsible for what you say.
As outlined in Section 230 of the Communications Decency Act, The Chronicle of the Horse and its affiliates, as well Jelsoft Enterprises Ltd., the developers of vBulletin, are not legally responsible for statements made in the Forums.

This is a public forum viewed by a wide spectrum of people, so please be mindful of what you say and who might be reading it�details of personal disputes may be better handled privately. While posters are legally responsible for their statements, the moderators may in their discretion remove or edit posts, though are not legally obligated to do so, regardless of content.

Users have the ability to modify or delete their own messages after posting. Moderators generally will not delete posts, threads or accounts unless they have been alerted and have determined that a post, thread or user has violated the Forums� policies. Moderators do not regularly independently monitor the Forums for such violations.

Profanity, outright vulgarity, blatant personal insults or otherwise inappropriate statements will not be tolerated and will be dealt with at the discretion of the moderators.

Users may provide their positive or negative experiences with or opinions of companies, products, individuals, etc.; however, accounts involving allegations of criminal behavior against named individuals or companies MUST be first-hand accounts and may NOT be made anonymously.

If a situation has been reported upon by a reputable news source or addressed by law enforcement or the legal system it is open for discussion, but if an individual wants to make their own claims of criminal behavior against a named party in the course of that discussion, they too must identify themselves by first and last name and the account must be first-person.

Criminal allegations that do not satisfy these requirements, when brought to our attention, may be removed pending satisfaction of these criteria, and we reserve the right to err on the side of caution when making these determinations.

Credible threats of suicide will be reported to the police along with identifying user information at our disposal, in addition to referring the user to suicide helpline resources such as 1-800-SUICIDE or 1-800-273-TALK.

2. Conversations in horse-related forums should be horse-related.
The forums are a wonderful source of information and support for members of the horse community. While it�s understandably tempting to share information or search for input on other topics upon which members might have a similar level of knowledge, members must maintain the focus on horses.

3. Keep conversations productive, on topic and civil.
Discussion and disagreement are inevitable and encouraged; personal insults, diatribes and sniping comments are unproductive and unacceptable. Whether a subject is light-hearted or serious, keep posts focused on the current topic and of general interest to other participants of that thread. Utilize the private message feature or personal email where appropriate to address side topics or personal issues not related to the topic at large.

4. No advertising in the discussion forums.
Posts in the discussion forums directly or indirectly advertising horses, jobs, items or services for sale or wanted will be removed at the discretion of the moderators. Use of the private messaging feature or email addresses obtained through users� profiles for unsolicited advertising is not permitted.

Company representatives may participate in discussions and answer questions about their products or services, or suggest their products on recent threads if they fulfill the criteria of a query. False "testimonials" provided by company affiliates posing as general consumers are not appropriate, and self-promotion of sales, ad campaigns, etc. through the discussion forums is not allowed.

Paid advertising is available on our classifieds site and through the purchase of banner ads. The tightly monitored Giveaways forum permits free listings of genuinely free horses and items available or wanted (on a limited basis). Items offered for trade are not allowed.

Advertising Policy Specifics
When in doubt of whether something you want to post constitutes advertising, please contact a moderator privately in advance for further clarification. Refer to the following points for general guidelines:

Horses � Only general discussion about the buying, leasing, selling and pricing of horses is permitted. If the post contains, or links to, the type of specific information typically found in a sales or wanted ad, and it�s related to a horse for sale, regardless of who�s selling it, it doesn�t belong in the discussion forums.

Stallions � Board members may ask for suggestions on breeding stallion recommendations. Stallion owners may reply to such queries by suggesting their own stallions, only if their horse fits the specific criteria of the original poster. Excessive promotion of a stallion by its owner or related parties is not permitted and will be addressed at the discretion of the moderators.

Services � Members may use the forums to ask for general recommendations of trainers, barns, shippers, farriers, etc., and other members may answer those requests by suggesting themselves or their company, if their services fulfill the specific criteria of the original post. Members may not solicit other members for business if it is not in response to a direct, genuine query.

Products � While members may ask for general opinions and suggestions on equipment, trailers, trucks, etc., they may not list the specific attributes for which they are in the market, as such posts serve as wanted ads.

Event Announcements � Members may post one notification of an upcoming event that may be of interest to fellow members, if the original poster does not benefit financially from the event. Such threads may not be �bumped� excessively. Premium members may post their own notices in the Event Announcements forum.

Charities/Rescues � Announcements for charitable or fundraising events can only be made for 501(c)(3) tax-exempt organizations. Special exceptions may be made, at the moderators� discretion and direction, for board-related events or fundraising activities in extraordinary circumstances.

Occasional posts regarding horses available for adoption through IRS-registered horse rescue or placement programs are permitted in the appropriate forums, but these threads may be limited at the discretion of the moderators. Individuals may not advertise or make announcements for horses in need of rescue, placement or adoption unless the horse is available through a recognized rescue or placement agency or government-run entity or the thread fits the criteria for and is located in the Giveaways forum.

5. Do not post copyrighted photographs unless you have purchased that photo and have permission to do so.

6. Respect other members.
As members are often passionate about their beliefs and intentions can easily be misinterpreted in this type of environment, try to explore or resolve the inevitable disagreements that arise in the course of threads calmly and rationally.

If you see a post that you feel violates the rules of the board, please click the �alert� button (exclamation point inside of a triangle) in the bottom left corner of the post, which will alert ONLY the moderators to the post in question. They will then take whatever action, or no action, as deemed appropriate for the situation at their discretion. Do not air grievances regarding other posters or the moderators in the discussion forums.

Please be advised that adding another user to your �Ignore� list via your User Control Panel can be a useful tactic, which blocks posts and private messages by members whose commentary you�d rather avoid reading.

7. We have the right to reproduce statements made in the forums.
The Chronicle of the Horse may copy, quote, link to or otherwise reproduce posts, or portions of posts, in print or online for advertising or editorial purposes, if attributed to their original authors, and by posting in this forum, you hereby grant to The Chronicle of the Horse a perpetual, non-exclusive license under copyright and other rights, to do so.

8. We reserve the right to enforce and amend the rules.
The moderators may delete, edit, move or close any post or thread at any time, or refrain from doing any of the foregoing, in their discretion, and may suspend or revoke a user�s membership privileges at any time to maintain adherence to the rules and the general spirit of the forum. These rules may be amended at any time to address the current needs of the board.

Please see our full Terms of Service and Privacy Policy for more information.

Thanks for being a part of the COTH forums!

(Revised 5/9/18)
See more
See less

What can we do to get people out to one day sale at end of track season?

Collapse
X
  • Filter
  • Time
  • Show
Clear All
new posts

  • What can we do to get people out to one day sale at end of track season?

    We are hoping to hold a one day "showcase" type of event at our local track near the end of racing season. We typically have 20 - 30 horses available, and may even have some colored TBs from a local breeder.

    We'll do our best to have good info at hand on the horses, vets to do PPEs, shippers and farms available for short term boarding.

    We're also hoping to get a sponsor on board (we are a registered non-profit). Looking for some suggestions as to an incentive we could offer that would give more incentive for out of town folks to make the trip. A free seminar? T-shirt? Free shuttle from the airport?

    What could we do that would help make the event more attractive to folks?

    Thanks in advance for any suggestions!

    We are located only 1.5 hours drive North of the US border, and the exchange rate is very favorable for our US neighbors, but we want to do everything possible to make this a success.

    www.facebook.com/FinalFurlongCanada

  • #2
    Airport shuttle is a good touch! Can you provide previews of at least some of the horses ahead of time? I'm thinking brief listings on your website or Facebook page with pedigree, pics/video, and prices. I'd think knowing some of what's available might help people decide if it's worth their while.
    Building and Managing the Small Horse Farm: http://thesmallhorsefarm.blogspot.com

    Comment


    • #3
      I think I would focus energy on things to make the day accessible and low cost to prospective attendees like the airport shuttle.

      Free food? Door prize in the form of a cash based gift card that might offset money spent on gas or airfare?

      The vets, shippers, and short term boarding resources all sound like great ideas.

      If I were looking to possibly buy a horse at showcase event, I don't think a seminar or a t-shirt would do anything for me.

      Comment


      • #4
        I would say:
        • get pictures and descriptions of each one available ahead of time, with price. Not wrong to dribble them out via facebook either, as they come available, with text describing the larger event. But also a page that has everyone or many/most will be nice.
        • a FAQ page helping with logistics
          • this should include even very basic info like what is required to travel to Canada, what forms of payment are accepted, etc.
          • love the bit about vets, transport, and short term boarding
        • Free shuttle is a great touch - if you can create a situation where the travel is easy and people won't need a car on that end at all that can be a good incentive to looky-loo and perhaps make a purchase.
        • suggest having a host hotel suggestion so that people are all booked into the same place. Even if you can't negotiate a special rate, it's nice to be at the same place as others
        • maybe people would be interested in a group dinner? It can be no-host but just a situation where it will be social.
        • if there are fun tourist things to do in the area, can't hurt to mention those to encourage people to come as part of a larger vacationy event.
        • Testimonials/stories from people who have bought from this location before may be of interest or help.
        If you are allergic to a thing, it is best not to put that thing in your mouth, particularly if the thing is cats. - Lemony Snicket

        Comment


        • #5
          Hi Alice!
          I’m in Minneapolis area and I check out Final Furlong listings all the time, thanks for all your hard work.

          I second the recommendations from previous posters to have as much info online up front to attract interested buyers. The FAQ, shippers, and short-term boarding options are smart.

          I’ve bought several OTTBs over the years, but usually through road trip to local track that I visited in person; only a few sight unseen. I’m not sure I’d invest in a flight unless I knew particular horses I was interested in would be reserved (more of an auction style).

          I believe CANTER IL has hosted a year-end horse sale the past few years, you might contact them to see if they have any recommendations.

          Keep up the great work, the Final Furlong ads always have great photos, video, and key information!
          Thanks,
          Katie

          Comment


          • #6
            Publicity among interested parties, not just about the event, but about specific items that will be available. Photos are good!

            A giveaway. Either a lot of smaller items so some numbers of people will win, and/or a desirable higher-value item or two, preferably donated. Naturally this needs to be featured in your publicity.

            I have no idea why giveaways attract so many people, when there may be little chance of winning, and it may not be something the winner needs anyway. But they do. And they create energy and word-of-mouth before the event.

            Is it feasible to work in a 'benefit' of some kind, so that some amount of $$ will go to a charity? People like that as well.

            Comment


            • #7
              I wouldn't need any incentive to go to something like this aside from not changing me to be there! I would likely even go at least once even if I wasn't shopping (if it was close).

              If I was a buyer, agree with others that just making info available ahead of time along with minimizing costs for travelers would be key. And consider all types of travelers - I hate when some place sends me a list of hotel recommendations & they are all $150+ a night. I need to know where normal people can sleep, which may include a safe place to park my truck & chuck an air mattress in the back.
              Life doesn't have perfect footing.

              Bloggily entertain yourself with our adventures (and disasters):
              We Are Flying Solo

              Comment


              • #8
                Share the heck out of it on social media. If possible, definitely compile a catalog or even just a horse list with registered names, general info, and pics.

                I really like the idea of a FAQ page as suggested above. For example, is this a public auction or a "make an offer" type of thing? Do you need to do anything special to get a number if it is an auction? What payment is accepted (especially if folks are coming from south of the border)? When do the horses need to be off the grounds by? What does one need to do to take a horse across the border (I honestly have no idea)? It's a nice touch to have the shippers/farms for short term boarding, great idea on that.

                A vet on hand for simple PPEs will make things very appealing to sport buyers, kind of like how one would vet a horse at a thoroughbred sale. Maybe someone would donate their time and services at a discounted rate? Although that may open an even larger can of worms...
                Don't fall for a girl who fell for a horse just to be number two in her world... ~EFO

                Comment


                • #9
                  Oh and, let people know *** in advance *** what forms of payment will be accepted - and which will ** not **.

                  These days people have to sort out their usual forms of payment, which can vary widely, if they need to be ready to use something else. Lots of people do not carry currency and are astonished to find only cash is accepted, as even garage sales are often ready with a card scanner attached to their mobile phone (those are cheap & easy to set up). Debit cards, credit cards, Paypal and Venmo accounts, phone scans ... on & on. People have become used to being able to use almost all of them wherever they go.

                  I attended a RETAIL shop sale once, only to learn that they were only accepting cash for the sale. I doubt I have $20 cash on me at any given time. I had to hand back the stuff I had planned to buy.

                  Comment


                  • #10
                    I've gone to the DE Park one just to window shop.

                    They have breakfast and coffee and stuff, nice seating, they do a showcase with each horse coming out and an announcer talking about them. Some are ridden some are in hand.

                    They do a pretty good lead up on social media but I will say it's frustrating when people try to contact the owners and buy the horses before the showcase. If you think a horse will be there because it's advertised but someone saw it on Facebook and offered before hand. I guess it's good that the horse got a home regardless, but defeats the purpose of waiting for the showcase.
                    http://www.clarkdesigngrouparchitects.com/index.html - Lets build your dream barn

                    Comment

                    • Original Poster

                      #11
                      Thank you all for taking the time to respond, I appreciate it. Really great suggestions that I would never have thought of!

                      We definitely have some prep work to do!

                      Comment

                      Working...
                      X