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Badminton loses title sponsor

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  • Badminton loses title sponsor

    https://www.horseandhound.co.uk/news...sorship-667658

    The classic 4*s are showing the effect of FEI meddling--IMO. Eventing at that level isn't as attractive as it used to be for high dollar support.
    "I'm a lumberjack, and I'm okay."
    Thread killer Extraordinaire

  • #2
    Wow, didn't see that one coming.
    Boss Mare Eventing Blog

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    • #3
      Wow!

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      • #4
        Originally posted by vineyridge View Post
        [The classic 4*s are showing the effect of FEI meddling--IMO. Eventing at that level isn't as attractive as it used to be for high dollar support.
        But, are these big name/dollar sponsors dropping support because of FEI meddling or because these events, as many other sports, are slowly loosing spectators/fans or the demographics of spectators/fans is changing and no longer matches the desired demographics.

        I watch another sport having to do nothing with horses (at least of the 4-legged variety) and over the last few years, major title sponsors at different levels and at different venues have changed and no FEI involved at all.
        Maybe the reason I love animals so much is because the only time they have broken my heart is when they've crossed that rainbow bridge

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        • #5
          Huh, well, we could always bring back Whitbread!
          Originally posted by PeanutButterPony
          you can shackle your pony to a lawn chair at the show...so long as its in a conservative color.

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          • Original Poster

            #6
            Rolex has switched to supporting show jumping almost exclusively. The Grand Slam contract expires etiher next year or the year after, and my prediction is that it won't be renewed. Heck, even the FEI has dropped eventing from FEI TV. (See Pippa Cuckson's articles on Horse Canada.) Longine's doesn't support eventing much, if at all.

            Eventing was going great guns before the Great Recession and has never fully recovered, while the other Olympic disciplines seem to be doing as well as before 2008. The next Great Recession will probably kill eventing with the FEI's help.

            I've read that Badminton is the single biggest sports event in the UK as far as spectators go. And many of them are affluent and would buy Mitsubishi pick-ups since European manufacturers don't produce and sell pick-ups in Europe. That is, if they wanted pick-ups.

            Maybe Mitsubishi was freaked by the FEI "other requirements" for the 5* events.
            "I'm a lumberjack, and I'm okay."
            Thread killer Extraordinaire

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            • #7
              The article states 2018 was record breaking with over 185,000 people attending.
              Boss Mare Eventing Blog

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              • #8
                As happens in any business, things change. A new person arrived as top man at Mitsubishi UK early this year and he has different ideas from his predecessor. Thanks to them for all those years of support.

                However, senior management at SsangYong UK was previously in Mitsubishi UK and the brand is now the main sponsor for Blenheim Palace Horse Trials, extended another 5 years this year. SsangYong seems to be steadily building up a portfolio of equestrian sponsorship around the country, which suggests eventing is seen as a good target market for their vehicles.

                British Eventing (BE) is generally in a good place and is working hard to promote the sport with sponsors. Both Badminton and Burghley are amongst the top 10 annual sports events in the UK .

                https://www.britisheventing.com/libr...compressed.pdf
                Last edited by Willesdon; Oct. 12, 2018, 04:45 PM. Reason: clarity
                "Good young horses are bred, but good advanced horses are trained" Sam Griffiths

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                • #9
                  Originally posted by Where'sMyWhite View Post

                  But, are these big name/dollar sponsors dropping support because of FEI meddling or because these events, as many other sports, are slowly loosing spectators/fans or the demographics of spectators/fans is changing and no longer matches the desired demographics.
                  I believe the loss is actually more to do with the company direction. They are no longer putting the Shogun which is their big 4x4 into the uk which will tow 3.5t. Instead they are concentrating on urban market and SUV. Bigger market....

                  Whoever mentioned Whitbread - they changed tact years ago sold most of their breweries and traditional pubs and have a massive coffee and food empire. Coffee makes more money! I dont think badminton would be their target audience.

                  Badminton is badminton, doesnt matter what the FEI does.....
                  The only place where success comes before work is in the dictionary.

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                  • #10
                    Originally posted by mugsgame View Post

                    I believe the loss is actually more to do with the company direction. They are no longer putting the Shogun which is their big 4x4 into the uk which will tow 3.5t. Instead they are concentrating on urban market and SUV. Bigger market....

                    Whoever mentioned Whitbread - they changed tact years ago sold most of their breweries and traditional pubs and have a massive coffee and food empire. Coffee makes more money! I dont think badminton would be their target audience.

                    Badminton is badminton, doesnt matter what the FEI does.....
                    Exactly right!!

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                    • #11
                      That was kinda where I was going with my question. Rather than assuming Mitsubishi was bailing because of FEI wanting to get a feel for a more 'accurate' picture of why Mitsubishi is taking a different direction with their sponsorship.

                      What both of you said makes sense. I was making a bit of a leap on why which appears my guess was partly wrong (different reason) but still "correct" that FEI wasn't the driver.

                      Been watching NASCAR for many, many years and their title sponsors, both for the different levels of competition as well as different teams constantly change having nothing to do with the governing body.
                      Maybe the reason I love animals so much is because the only time they have broken my heart is when they've crossed that rainbow bridge

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