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A-B Clydesdales to be in multiple Superbowl ads

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  • A-B Clydesdales to be in multiple Superbowl ads

    Contrary to any suggestions of the InBev merger nixing the iconic Anheuser-Busch's trademark Clydesdales in ads - 2009's Superbowl (Feb 1) will have three ads featuring the teams.

    Wall Street Journal 1-15-09 "Bud to Strike Note of Pragmatism"

    Anheuser, the game's biggest advertiser, with 4½ minutes of ad time, is paying roughly $2 million per 30 seconds, says a person familiar with the matter. Anheuser is still formalizing its ad plans, and its lineup could change.

    Those ads will work hard to remind consumers of Anheuser's heritage. For the first time, the company will air three ads that star the iconic Clydesdales that pull its vintage beer wagon.

    In one spot, a Clydesdale is struck by Cupid's arrow, and in another one of the big horses plays a game of fetch. Yet another spot, which is still being crafted, show how the Clydesdales made their way to America and found their niche.

    The Clydesdale image "reinforces our brand values and reinforces that we are not changing, and we are the same company," says Bob Lachky, Anheuser's chief creative officer.
    If only they'd just re-air the original 1970's spot: filmed at the family owned Grant's Farm

  • #2
    Great News!

    Can't wait to see the new ads on Super Bowl Sunday. The Clydesdale commercials and the nachos are really the only reasons to come inside and watch the game.

    But I'm not sure that any ad can top the one from a few years back with the mini donk who yearned to be in the hitch with the Clydes. Fell off my chair laughing at the big feathers taped to the donkey's legs. Is there still a website where all the old Budweiser ads can be seen?


    • #3
      And directly the reason my husband got himself a 17+ 4yr Clydesdale gelding for Christmas!! n a case of beer.


      • Original Poster

        Originally posted by RidesAHaflinger View Post
        Is there still a website where all the old Budweiser ads can be seen?
        Almost all can be found on youtube.com however with varied levels of quality in the audio and video.


        • #5
          Budweiser Clydesdale Ads are the best

          Some of my favorites
          Horse & Mouse <http://www.youtube.com/watch?v=ntOo1...eature=related>

          Rocky <http://www.youtube.com/watch?v=nGx4E...eature=related>

          Donkey ( for RidesAHaflinger) <http://www.youtube.com/watch?v=xD6ghskNKa8>

          Dalmations <http://www.youtube.com/watch?v=B4tU5...eature=related>

          and of course Respect

          All ads can also be found on A&B website


          • #6
            Thanks, Drive NJ

            Those are some of the classics for sure! I just want to ride on the box seat, just once in my life.


            • #7
              Love the mouse one, I have never seen it.

              Here is the snowball fight http://www.youtube.com/watch?v=XsZEeHqlI68&NR=1
              No hour of life is wasted that is spent in the saddle. ~Winston Churchill


              • #8
                This one's my favorite:

                American Dream:
                Equus Keepus Brokus


                • #9
                  Originally posted by Drive NJ View Post
                  Today I will be happier than a bird with a french fry.


                  • Original Poster

                    More on the A-B ads to be aired today:

                    It's tempting to think that the heritage push also is an attempt to remind beer drinkers about Bud's all-American roots in wake of the $52 billion acquisition last year of Anheuser-Busch by Belgium-based InBev.

                    But Barry Burdiak, creative director for Bud ads at DDB Chicago, said the Clydesdale ads were in the works before the InBev deal was in motion. Here are some highlights from this year's Anheuser-Busch spots:

                    A Clydesale takes umbrage as a circus horse he has a crush on is taken away by a mean trainer who snarls "lover boy" at the lovesick horse. The Dalmatian is back from last year's hit Clydesdale ad that won USA Today's annual Super Bowl ad contest, this time in a game of fetch with the horse.


                    • #11

                      They have it on you tube already!
                      No hour of life is wasted that is spent in the saddle. ~Winston Churchill


                      • #12
                        The Fetch commercial was too funny. Reminded me of your typical draft - 'will work for food'


                        As was the Scots heritage one



                        • #13
                          OMG....my FAVORITE ads by far!!! They were even better than the Super Bowl!!!!
                          I LOVEd the one about "love"
                          www.flyingcolorsfarm.comHome of pinto stallion Claim to Fame and his homozygous son, Counterclaim. Friend us on Facebook!https://www.facebook.com/#!/pages/Fl...04678589573428


                          • #14
                            I love those Budweiser commercials, but the thing I find so funny about them is that they always show the horses just standing around loose, not wearing halters, no one taking care of them; beautiful barns, but the horses are never in stalls. The horses totally come and go as they please, which makes for funny and endearing commercials but probably gives the non-horse-owning public some odd ideas about horse care.


                            • #15
                              Thanks for sharing these...I loved the Mouse one too. They are all very well done, does anyone know the ad agency that produces them?


                              • #16
                                Maybe they do that so PETA can't complain about the "caged" animals!

                                I have never seen the fetch or Scott heritage one... man how many do they have?
                                No hour of life is wasted that is spent in the saddle. ~Winston Churchill