• Welcome to the Chronicle Forums.
    Please complete your profile. The forums and the rest of www.chronofhorse.com has single sign-in, so your log in information for one will automatically work for the other. Disclaimer: The opinions expressed here are the views of the individual and do not necessarily reflect the views and opinions of The Chronicle of the Horse.



Forum rules and no-advertising policy

As a participant on this forum, it is your responsibility to know and follow our rules. Please read this message in its entirety.

Board Rules

1. You’re responsible for what you say.
As outlined in Section 230 of the Communications Decency Act, The Chronicle of the Horse and its affiliates, as well Jelsoft Enterprises Ltd., the developers of vBulletin, are not legally responsible for statements made in the forums.

This is a public forum viewed by a wide spectrum of people, so please be mindful of what you say and who might be reading it—details of personal disputes are likely better handled privately. While posters are legally responsible for their statements, the moderators may in their discretion remove or edit posts that violate these rules. Users have the ability to modify or delete their own messages after posting, but administrators generally will not delete posts, threads or accounts upon request.

Outright inflammatory, vulgar, harassing, malicious or otherwise inappropriate statements and criminal charges unsubstantiated by a reputable news source or legal documentation will not be tolerated and will be dealt with at the discretion of the moderators.

2. Conversations in horse-related forums should be horse-related.
The forums are a wonderful source of information and support for members of the horse community. While it’s understandably tempting to share information or search for input on other topics upon which members might have a similar level of knowledge, members must maintain the focus on horses.

3. Keep conversations productive, on topic and civil.
Discussion and disagreement are inevitable and encouraged; personal insults, diatribes and sniping comments are unproductive and unacceptable. Whether a subject is light-hearted or serious, keep posts focused on the current topic and of general interest to other participants of that thread. Utilize the private message feature or personal email where appropriate to address side topics or personal issues not related to the topic at large.

4. No advertising in the discussion forums.
Posts in the discussion forums directly or indirectly advertising horses, jobs, items or services for sale or wanted will be removed at the discretion of the moderators. Use of the private messaging feature or email addresses obtained through users’ profiles for unsolicited advertising is not permitted.

Company representatives may participate in discussions and answer questions about their products or services, or suggest their products on recent threads if they fulfill the criteria of a query. False "testimonials" provided by company affiliates posing as general consumers are not appropriate, and self-promotion of sales, ad campaigns, etc. through the discussion forums is not allowed.

Paid advertising is available on our classifieds site and through the purchase of banner ads. The tightly monitored Giveaways forum permits free listings of genuinely free horses and items available or wanted (on a limited basis). Items offered for trade are not allowed.

Advertising Policy Specifics
When in doubt of whether something you want to post constitutes advertising, please contact a moderator privately in advance for further clarification. Refer to the following points for general guidelines:

Horses – Only general discussion about the buying, leasing, selling and pricing of horses is permitted. If the post contains, or links to, the type of specific information typically found in a sales or wanted ad, and it’s related to a horse for sale, regardless of who’s selling it, it doesn’t belong in the discussion forums.

Stallions – Board members may ask for suggestions on breeding stallion recommendations. Stallion owners may reply to such queries by suggesting their own stallions, only if their horse fits the specific criteria of the original poster. Excessive promotion of a stallion by its owner or related parties is not permitted and will be addressed at the discretion of the moderators.

Services – Members may use the forums to ask for general recommendations of trainers, barns, shippers, farriers, etc., and other members may answer those requests by suggesting themselves or their company, if their services fulfill the specific criteria of the original post. Members may not solicit other members for business if it is not in response to a direct, genuine query.

Products – While members may ask for general opinions and suggestions on equipment, trailers, trucks, etc., they may not list the specific attributes for which they are in the market, as such posts serve as wanted ads.

Event Announcements – Members may post one notification of an upcoming event that may be of interest to fellow members, if the original poster does not benefit financially from the event. Such threads may not be “bumped” excessively. Premium members may post their own notices in the Event Announcements forum.

Charities/Rescues – Announcements for charitable or fundraising events can only be made for 501(c)(3) tax-exempt organizations. Special exceptions may be made, at the moderators’ discretion and direction, for board-related events or fundraising activities in extraordinary circumstances.

Occasional posts regarding horses available for adoption through IRS-registered horse rescue or placement programs are permitted in the appropriate forums, but these threads may be limited at the discretion of the moderators. Individuals may not advertise or make announcements for horses in need of rescue, placement or adoption unless the horse is available through a recognized rescue or placement agency or government-run entity or the thread fits the criteria for and is located in the Giveaways forum.

5. Do not post copyrighted photographs unless you have purchased that photo and have permission to do so.

6. Respect other members.
As members are often passionate about their beliefs and intentions can easily be misinterpreted in this type of environment, try to explore or resolve the inevitable disagreements that arise in the course of threads calmly and rationally.

If you see a post that you feel violates the rules of the board, please click the “alert” button (exclamation point inside of a triangle) in the bottom left corner of the post, which will alert ONLY the moderators to the post in question. They will then take whatever action, or no action, as deemed appropriate for the situation at their discretion. Do not air grievances regarding other posters or the moderators in the discussion forums.

Please be advised that adding another user to your “Ignore” list via your User Control Panel can be a useful tactic, which blocks posts and private messages by members whose commentary you’d rather avoid reading.

7. We have the right to reproduce statements made in the forums.
The Chronicle of the Horse may copy, quote, link to or otherwise reproduce posts, or portions of posts, in print or online for advertising or editorial purposes, if attributed to their original authors, and by posting in this forum, you hereby grant to The Chronicle of the Horse a perpetual, non-exclusive license under copyright and other rights, to do so.

8. We reserve the right to enforce and amend the rules.
The moderators may delete, edit, move or close any post or thread at any time, or refrain from doing any of the foregoing, in their discretion, and may suspend or revoke a user’s membership privileges at any time to maintain adherence to the rules and the general spirit of the forum. These rules may be amended at any time to address the current needs of the board.

Please see our full Terms of Service and Privacy Policy for more information.

Thanks for being a part of the COTH forums!

(Revised 1/26/16)
See more
See less

Thinking about WEG and PR...

  • Filter
  • Time
  • Show
Clear All
new posts

  • Thinking about WEG and PR...

    So later THIS year, 2010, WEG will be held for the first time in the United States. Despite the perky assurances that this will be the best WEG ever, the event is not being promoted as it would be in Europe, and is definitely under-sponsored.
    This makes me sad, because this is a really big horse sport moment.

    Oh sure, no matter how bad the hotels, the transportation, the under-sponsorship, the riders and horses will be fine. The level of competition will probably once again be memorable.
    But when it is over, I fear it will just...be over.
    Because there is so little attempt to use it as a platform to grow and educate an audience.

    Just yesterday, January 1st, one of the great televised spectacles took place--the Tournament of the Roses Parade--a fixture on TV sets everywhere.

    Lots of floats, lots of commentators looking for human-interest stories, lots of equestrian groups.

    Lots of coverage, lots of repeats, lots of TV time--all day on one local major station. HUGE audience, HUGE crowd of spectators.

    No mention of WEG.

    Not one microphone under anyone's face. Not one commentator handed even a piece of paper to say a few words.

    No. mention. of. WEG.

    The President of the Touranment of Roses Association, and the man who should have been at the head of the parade, was Gary DiSano.
    He passed away recently, and this years' parade and bowl game were dedicated to him.

    His family were there to represent him-- wife Sabina with their two daughters and son.

    Sabina is A DRESSAGE RIDER. She put on the Carl Hester clinics we had out here, has had Bettina Drummond to do clinics, not to mention a host of more local celebrity trainers.

    Sabina and her family are (and this is not just my opinion) so photogenic that when they go out, people assume they are celebrities.

    No one thought to ask Sabina to say a few words about WEG?
    No one thought to take this global platform, TV fixture parade/the crowds/the coverage/the president of the event's representatives--who are horse people--no one thought to make use of this?
    To maybe attract some sponsorship, let alone widespread interest?

    Heaven knows, when it comes to PR, the US hands down wrote the book. In the horse sport world however, Europe so far outstrips us that they are in a different race altogether.

    And this is just one more incredible possibility mis-managed.
    I mean--they've only had the last 11 months or so to think about how to make use of this event to promote WEG.
    I guess that's just too short a timeline.

    OTOH, in England, they already have umpteen projects and events lined up to promote the EQUESTRIAN part of 2012 Olympics. Funds to develop more ways for city people to interact with and care about horses, to educate and build a growing audience.

    I could weep.
    one oak, lots of canyons


  • #2
    Good point, Canyonoak.

    Hopefully, someone would try to get similiar plugs during the Super Bowl, Kentucky Derby or a spot on the Today show after the Winter Olympics are over. Hope someone has the instincts to get aggressive.


    • #3
      In order for this to become a community event, they have to get the community involved.
      It amazes me the amount of digging it actually takes to find out what even your local horsey community is doing *sigh*
      I hear ya
      chaque pas est fait ensemble


      • #4
        WEG was a disaster waiting to happen from the day they gave it to KHP. But Oakie, dunno which station you watched but Bob Eubanks mentioned WEG three times. I totally agree about the DiSanos; got totally verklempt when I saw the tears wiped away, and then the missing man formation just did me in (missing man always does, but knowing it was for Gary was just such a moving tribute).


        • Original Poster

          Eubanks DID mention WEG?

          Hallaelujah...what did he say?
          one oak, lots of canyons



          • #6
            Um ... um ... um ... something about how a group HAD been at WEG before and it was coming up, another group was the official whatever at upcoming WEG, and separately that WEG was coming. I love Bob, his comments are genuine and almost always factually correct. And PS, apparently Aunt Esther nearly dropped dead at the sight of some of the, ah, Equestrian Fashion Challenged in the parade. Et tu?


            • #7
              Glad to hear that Coreene- I have not been able to see hardly anything- missed all the parade coverage and don't know what was said.
              But- I can certainly agree with Oakie- that if advertising is needed this is the place to address it- since it has for over 100 years rung in the New Year and presented great floats, great bands and great equestrian units.
              Advertising an equestrian event or organization makes nothing but sense......
              "the man mite be the head but the woman is the neck and the neck can turn the head any way she wants..." -smart greek woman


              • #8
                Schatzi, they spoke of the surprise at the end during the entire parade, then came the jets and they said it was for Gary just as the one jet flew straight up to do the missing man formation. KTLA had the perfect shot of it. Not a dry eye in the house. Betwen watching you wipe a tear, and then the organ donor float close on the heels, oh my. And then the Jack float, and then the buldogs - hysterical. But the jets? Priceless. Gary's parade was the best parade ever. And all the equestrian groups were FABULOUS.