Digital Ads

Here you can read more about which digital ad formats we use on, in the newsletters and more.



Digital ads

The Chronicle of the Horse’s website boasts an audience of over 500,000 unique monthly users with 2 million weekly page views, while producing 2.8 million ad impressions per week.

  • Targeted audience of equestrian enthusiasts who are more likely to engage with your brand and convert into customers.
  • Brand Alignment with relevant and contextual content through association with one of the most respected equestrian media outlets offers industry credibility.
  • Visibility: Broadcast your brand to hundreds of thousands within the equestrian community with top-scroll, mid-scroll, takeover options and other high impact placement positions available.
  • Targeting: Geographic and content segmentation options available for targeting your specific niche of our equestrian audience.
  • Engagement: Engaged users who actively seek equestrian-related content, products, services and competitions.
  • Cost-effective: Various ad placement options for all budget points.
  • Metrics: Performance tracking and analytics for measuring ROI which allows you to optimize your strategies, and make data-driven decisions to achieve better results.

With The Chronicle of the Horse’s 400,000 Facebook followers – the largest competitive equestrian audience on Facebook in the US and 100,000 followers on Instagram, advertisers will benefit from:

  • Engaged Audience: Reach a dedicated, active, vocal community of equestrian enthusiasts giving brands an opportunity to interact and build relationships with potential customers.
  • Brand Exposure: Increase awareness and recognition among a wide audience of sport horse enthusiasts.
  • Brand Association: Enhance your brand’s credibility and reputation among equestrians who perceive your business as being aligned with one of the most respected industry media outlets.
  • Visual Storytelling: Showcase your products, services, or equestrian-related content through compelling visuals and calls to action to capture the attention of the audience, increase engagement, and convey the essence of your brand effectively.
  • Analytics and Insights: Access detailed campaign metrics to optimize future advertising efforts.
  • Cost-effective: Exposure to thousands of engaged and interactive equestrian users.

The Chronicle of the Horse’s email list is over 105,000 opt-in subscribers who have an active interest in equestrian-related products, services and events.

COTH offers dedicated email blast options to our list providing a direct and effective connection with the highly targeted audience of equestrian enthusiasts and horse industry professionals. This increases brand exposure, and generates leads and sales.

  • Direct Communication: Advertise directly to subscribers’ inboxes, increasing the chances of your message being seen and engaged with clear call-to-actions.
  • Increased Brand Exposure: Increase brand awareness and recognition among the equestrian community.
  • Tracking and Analytics: Access detailed analytics to measure the performance of your email campaigns.
  • Personalized Messaging: Tailor your ads to specific segments of the email list, increasing relevance and engagement.

The Chronicle’s e-newsletters offers advertisers increased brand visibility through the reach and engagement to our targeted audience and leverage the credibility of the most respected equestrian media network in the United States.

  • Cost-Effective: Advertise to COTH’s 105,000 opt-in list amongst our original relatable content at a lower price point.
  • Targeted Audience: Reach a focused segment within our list of equestrians.
  • Credibility and Trust: Leverage the reputation of The Chronicle of the Horse by aligning with their original newsletter content to enhance brand credibility.
  • Direct Communication: Connect with subscribers directly in their inbox, ensuring your brand receives attention.
  • Timely and Relevant: Advertise in a medium that delivers up-to-date news, articles, and information to engaged readers.
  • Measurable Results: Track the performance of your ad campaign.

By sponsoring feature content across the COTH platforms, you can leverage our targeted audience and reputation for impartial and unparalleled journalism. Your brand will access an engaged readership and increase brand exposure, credibility, and industry influence.

  • Integrated Media: Alignment with content broadcasted across all of our digital and print platforms to access over 1.5 million equestrians in reach.
  • Content Relevance: Align your brand with relevant, high-quality and impartial feature content and competition coverage ensuring that your sponsorship resonates with our audience.
  • Thought Leadership: Position your brand as a thought leader and industry expert by sponsoring feature content that aligns with your brand’s expertise and initiatives.
  • Networking Opportunities: Open doors for potential collaborations and partnerships with other fellow brands featured in The Chronicle of the Horse’s content.
  • Targeted Audience: Reach a specific audience of equestrian enthusiasts who actively engage with The Chronicle of the Horse’s feature content.
  • Brand Exposure: Gain increased brand awareness among a dedicated equestrian readership alongside quality content that remains accessible indefinitely, providing your brand with long term visibility.
  • Native: Broadcast your own original content across the COTH platforms in the same fashion we do our own editorial content.
  • Custom Content: Work alongside the COTH editorial staff to create customized engaging content to broadcast your branding initiative in a completely unique fashion.
  • Equestrian industry directory published both in the print and on the COTH website.
  • Classified format: 1/5 page, text ads, web banner impressions.
  • Cost-effective: Inexpensive option for a presence among COTH’s print and digital audience.