Ticket sales for the 2010 Alltech FEI World Equestrian Games have “far exceeded our expectations,” said Amy Walker, public relations manager of the 2010 WEG.

Tickets went on sale Sept. 25, and on the first weekend of sales more than 100,000 tickets were sold. By Sept. 28, the WEG had reached one third of its ticketing revenue goals and sold tickets in all 50 states and in 25 foreign countries.

WEG tickets can be purchased through www.alltechfeigames.com and through www.ticketmaster.com.