LEXINGTON, KY—Visitors to the Alltech FEI World Equestrian Games should make their ticket purchases and reserve their accommodations quickly, as the World Games 2010 Foundation is well on track to meet, and exceed, its projected sales goals.
Fans around the world are planning trips to the Kentucky Horse Park in Lexington, Ky. from September 25 through October 10, 2010, for eight world championships in equestrian sport. The 2010 Games will mark the first occurrence of this event outside of Europe.
“Company is coming,” said Jamie Link, CEO of the World Games 2010 Foundation. “With the arrival of 2010, we are seeing a steady increase in sales each day as people around the world make their plans and purchase their tickets to the 2010 Games. We strongly recommend that fans make their plans now before the best seats are gone.”
Travel Planning
Tickets are on sale now at www.alltechfeigames.com and via the Ticketmaster hotline at 1-800-745-3000. For an event schedule, click here. For more information about the eight world championships contested at the Games, click here. To reserve housing accommodations for the Games, click here.
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Ticket Sales
- Close to 160,000 competition tickets have already been sold
- Tickets have been sold in 48 countries and all 50 U.S. states
- Two sessions of competition are almost full
- General Admission tickets will go on sale in the spring
- With both reserved seat and General Admission tickets, approximately 600,000 tickets are available for purchase to the Games
Housing and Travel Arrangements
- Almost 50,000 room nights have been reserved to date—approximately 50% of the expected total to be consumed
- 55 tour groups have made reservations, representing both U.S. groups and those from nine countries
- Currently working with tour operators representing 18 more countries
- The average length of stay for individual reservations is 6 nights
- The average length of stay for group bookings is 9 nights
- The top five countries represented in accommodations booking are: Canada, Australia, Mexico, Great Britain and South Africa/The Netherlands (tie)
- The top five states represented in accommodations bookings are California, New York, Virginia, Ohio and Illinois
About the Alltech FEI World Equestrian Games
The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). The Games are held every four years and this will be the first occurrence in the United States. The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $150 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc., Meydan and UK Healthcare. For more information on the 2010 Alltech FEI World Equestrian Games, please visit www.alltechfeigames.com.
