The Carolina Cup Racing Association (CCRA) announced that Teri Leigh Teed has been named Assistant Director of the Association. Prior to coming to Camden, Teed spent 10 years working at the home of the Kentucky Derby, Churchill Downs.
As Director of Consumer Sales at Churchill Downs, Teed was responsible for more than $10 million in annual sales of reserved seating for the Derby, Kentucky Oaks, Breeders’ Cup, Season Box program, and Turf Club memberships. As part of that, she developed and implemented sales and public relations business plans that increased revenues by over $500,000 and broke previous sales and attendance records.
Teed has a broad-based background that spans law, communications, business, and sales and marketing. Her work experience is equally diverse and includes assisting visitors at Buckingham Palace in London and being the sole American freelance writer covering the England vs. Australia international cricket test match in 2002 at Sydney.
“Teri brings an extraordinary range of skill and achievement to the Association,” said Association Executive Director Jeff Teter. “She is comfortable in just about any kind of setting, working with all kinds of people, and handling challenges of any scope and size. She’s also highly organized and understands the value of setting and achieving goals.
“Add all of that to her background in the horse racing industry, and she is everything we could ask for in an assistant director, a colleague, and a business partner.”
About The Carolina Cup Racing Assocation
The Carolina Cup Racing Association is well known for the Carolina Cup Steeplechase Race – a South Carolina “rite of Spring” since 1930 that draws over 60,000 fans from throughout the Southeast. It is also home to the prestigious international steeplechase race, the Marion du Pont Scott Colonial Cup, which is held each November and where winners traditionally become recipients of the famous Eclipse Awards. In addition, the Association operates the Springdale Race Course in Camden, a world-renowned 600-acre Thoroughbred race horse training center that is home to Hall of Fame trainers Jonathan Sheppard and Janet Elliot, and has hosted equine stars Flat Top, Storm Cat, Forever Together, Zacchio and Ruffian.
