Thursday, Jun. 13, 2024

Shabby Apple Launches Sidesaddle Line

NEW Shabby Apple rides on ahead of the race with their new line: Sidesaddle, released Fall 2011. Shabby Apple is a different breed of online vintage-inspired boutiques featuring lovely dresses comfortable for day wear and sophisticated enough for a night out.

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NEW Shabby Apple rides on ahead of the race with their new line: Sidesaddle, released Fall 2011. Shabby Apple is a different breed of online vintage-inspired boutiques featuring lovely dresses comfortable for day wear and sophisticated enough for a night out.

Sidesaddle’s creator, Kathryn Phillips comments on the line, “This line is ultra feminine and fun with details that are a throwback to the forties and fifties. Yet, they  still maintain a modern, forward-thinking feel. I wanted to create forms that celebrate the feminine shape and use colors that are flattering on every skin tone. These dresses were made with the intent of making any woman who wears them feel amazing.” The beautiful colors and styles of the dresses make looking beautiful simple and elegant.

Shabby Apple also offers dresses for newborns, children, preteens and women of all sizes. The brand features hip, affordable dresses, while staying loyal to their aphorism that a dress should be a one-piece outfit, no need to add anything – no tank tops, cardigans or slips necessary.

Information

Shabby Apple LLC is an American online dress boutique. Shabby Apple simplifies the dressing process for women. The company focuses on helping women dress for their body shape by providing detailed information on the styles, cuts, and fabrics that flatter various body types. Shabby Apple also suggests different accessories for a single dress to create looks appropriate for various occasions. The dress designs are inspired by indie-prep professionals and hipster moms.

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The company designs women’s dresses, feminine fitness wear, a maternity line, a Shabby Baby line of dresses for girls up to eight years old, a preteen line for girls eight to twelve.

Shabby Apple launches six lines of dresses a year and is a women-owned and operated, socially responsible company. They have partnered with Unitus, a non-profit organization in the micro finance industry, to help alleviate global poverty for millions of women and their families.

History

After years of not being able to find stylish dresses that covered enough skin to make the owners feel comfortable (without wearing a tank top or cardigan) owners Emily McCormick and Athelia LeSueur decided to do something about it. The company launched in December of 2006 and is distributed online and to clothing boutiques around the country.

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