The World Games 2010 Foundation today announced Pepsi-Cola as the Official Beverage Supplier of the 2010 Alltech FEI World Equestrian Games.
As the Official Beverage Supplier, Pepsi will help fuel thousands of volunteers with their products, and will also provide recycling centers on the grounds. Pepsi will be sold exclusively on the grounds of the Kentucky Horse Park during the Games. The company has also pledged its support of the Games through marketing efforts throughout the summer.
John Dougherty, Vice President and General Manager of the Pepsi-Cola Bottling Company of Lexington, pledged the resources of the local bottling team and marketing department in support of the prestigious WEG activities. “Our Pepsi brand groups and Lexington employees are looking forward to being part of this international event and will continue this partnership beyond the games with our new relationship with the Kentucky Horse Park.”
The 2010 Games will feature eight world championships in equestrian sport and are being held for the first time in the United States September 25 through October 10 at Lexington’s Kentucky Horse Park.
“We are thrilled to announce Pepsi as a sponsor of the 2010 Games,” said Terry Johnson, Vice President of Sales and Marketing for the Foundation. “As one of the world’s most recognizable brands, Pepsi’s involvement will be a great asset to the Games.”
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The Pepsi-Cola Bottling Co. of Lexington, located at 559 South Forbes Road, is the main facility for the Southern Division of G&J Pepsi-Cola Bottlers, Inc., headquartered in Cincinnati, Ohio. The franchise extends sales and production to 23 central Kentucky counties with more than 360 employees reporting to the Lexington, Winchester and Harrodsburg offices. The Lexington and Winchester facilities produce, sell and distribute Pepsi-Cola, Diet Pepsi, Pepsi Max, Mountain Dew, Sierra Mist, Mug Root Beer, Dr Pepper, Crush, Tropicana Fruit beverages, Starbucks Frappuccino and Iced Coffees, Lipton Teas, Dole Fruit Juices, Aquafina Water products, Amp Energy drinks, SoBe Energy beverages and Gatorade products.
About the Alltech FEI World Equestrian Games
The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). The Games are held every four years and this will be the first occurrence in the United States.
The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $150 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc., Meydan and UK Healthcare. For more information on the 2010 Alltech FEI World Equestrian Games, please visit www.alltechfeigames.com.
