New Vocations Launches Ambassador Program To Promote Retired Racehorses in Second Careers

Jan 27, 2014 - 5:11 AM

Marysville, OH – New Vocations Racehorse Adoption Program announced the launch of their newly formed Ambassador Program that is offered to equestrians who have adopted a horse from New Vocations and wish to assist the organization in promoting retired racehorses in second careers. The main goal is to educate the equestrian community on the athleticism, heart, and versatility of retired racehorses.

The ambassador program will be open to both Thoroughbred and Standardbred adopters who actively show their horses in a riding or driving discipline. Each year, five Thoroughbred and five Standardbred adopters will be chosen from a list of applicants to participate in the program. The ambassadors will be responsible for promoting New Vocations at various events and shows throughout the year by handing out program literature, displaying banners, and wearing New Vocations apparel. Ambassadors will also be responsible for providing blog entries, quality photos, and fun video clips throughout the year which will be shared on the New Vocations website and social media pages. Their equine partners will have an equally important mission to represent retired racehorses as top athletes capable of successfully competing in a wide array of disciplines from eventing and dressage to foxhunting and polo.

New Vocations is proud to announce its first ambassador, 20 year old Hannah Coogler who competes on the Hunter circuit with her Thoroughbred Bindle Stick. “I am so excited to help promote New Vocations and the awesome horses they have available for adoption,” gushed Hannah. “I look forward to the future with Bindle Stick and possibly more like him to come.”

As a newly appointed New Vocations Ambassador, Hannah will promote the Aftercare program to fellow hunter competitors, and Bindle Stick, with 40 starts and earnings of $49,000 at the track, will now represent retired racehorses as a competitive force in the hunter ring.

“At New Vocations, we are constantly seeking new ways to promote retired racehorses and their ability to excel in second careers,” shared Program Director Anna Ford.  “Ambassadors will help market our program at a grass roots level as well as share their own adoption experience to the general public through social media and our website.”

New Vocations first opened their barn doors in 1992 to retired racehorses looking for new careers. Starting with a single farm in Dayton, Ohio the program has grown to six facilities in: Kentucky, Ohio, Michigan, and Pennsylvania.  Serving over 40 racetracks, New Vocations works directly with owners and trainers in need of an aftercare program for horses leaving the track. Currently, the program leads the nation in racehorse adoptions, by taking in over 400 horses each year. The program has a sound adoption system in place that is proven to move a large number of horses in a rather short period of time. Their focus is on adoption verses retirement, believing that each horse deserves to have an individual home and a purpose. For more information

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