The Tryon International Equestrian Center announced Meydan Group as the title sponsor of Endurance at the 2018 FEI World Equestrian Games, taking place Sept. 11-23.
The sponsorship further reinforces Meydan’s ongoing commitment to equestrian sport, building on its position as a leading supporter of international horse racing and equestrian events. Meydan Group has a long-term affiliation with equestrianism, particularly endurance riding and is dedicated to growing endurance riding through ongoing initiatives around the world.
As part of the sponsorship agreement, the WEG Endurance competition will be renamed Meydan Endurance, taking place on Wednesday, Sept. 12, with the final circuit of the Meydan Endurance course named “The Meydan Loop.”
“We are very pleased to be title sponsor of endurance at the World Equestrian Games this September,” said Munther Muheisen, vice president strategy & Investment and acting head of corporate communication department of Meydan Group.
“We are committed to ensuring the sport receives the support necessary to grow and progress on a global scale. This event is a great opportunity to communicate our dedication to the sport, as well as the visionary approach of Meydan.”
Mark Bellissimo, co-founder and CEO of Tryon International Equestrian Center said: “We are thrilled to have Meydan on board as title sponsor of endurance at this year’s FEI World Equestrian Games. Meydan Group’s support will be extremely beneficial, particularly for spectator experience through the enhancement of facilities such as the HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Royal Pavilion. This is a very exciting partnership for Tryon 2018.”