Sunday’s NBC broadcast of the Rolex Kentucky CCI**** drew an overnight rating of 1.0, said Bob Hughes, who produced the program, this afternoon.
In 2005, the telecast garnered a .9 rating, and in the Olympic year of 2004 it drew a 1.4.
A rating of 1.0 means that 110,200,000 households viewed at least part of the show. Hughes said that means that between 2.5 and 5 million people watched more than one minute of it, about 20 percent more than in 2005.
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By comparison, the poker championships that immediately preceded the Kentucky show (except on the West Coast) drew a 1.8, while the NHL playoff game between Colorado and Anaheim that immediately followed drew a .9. “It’s the first time equestrian has taken on one of the traditional big-four sports and had a clear win,” said Hughes with excitement. ”We can savor out little victories.”
Hughes will also produce NBC’s coverage of the World Equestrian Games, which will show on Sept. 24 from 4:30 to 6 p.m. (Horse-TV will be showing daily coverage of the WEG too.) NBC has a contract with Hughes to produce their coverage of Rolex Kentucky in 2007 and 2008.
