The Professional Riders Organization has announced the implementation of the restructure and rebranding of the organization. Effective April 18, the organization has become the Eventing Riders Association North America. As part of an overall strategic plan, the organization has adopted this new identity, which includes aligning with the Eventing Riders Association Great Britain and Eventing Riders Association International.

Under the leadership of president Allison Springer and the board of directors, ERA of NA has adopted a new logo, membership levels and focus on its mission of assimilating and leveraging the collective voice of North America’s amateur and professional event riders, as well as owners and equine professionals in pursuit of enhancing and growing the sport in North America. The vision of ERA of NA is to encourage the eventing community to become an engaged and active voice in the sport.

As part of the rebrand, ERA of NA has launched the #JUMPIN campaign to encourage and showcase the ways in which the eventing community engages in the sport by sharing each individual’s unique voice and experience. The ERA of NA’s new website will be coming soon. The group will offer three basic membership levels.

Owners, riders and the media are invited to join Springer and ERA of NA Board Members for the Owner-Rider Reception at the Cross Gate Gallery on April 27 at 7:00 p.m. in Lexington, Ky., to learn more about the Eventing Riders Association North America.