San Antonio, TX – November 17, 2011 – EquiFit, inc. announces the launch of the GelCompression™ Therapy Line scheduled to debut this weekend at the American Association of Equine Practitioners (AAEP) Annual Convention in San Antonio, TX. The GelCompression Therapy Line reduces inflammation, controls swelling and decreases the risk of injury. Ideal for rehabilitation and post-exercise treatment, this unique product line is designed to simplify cold/hot therapy with adjustable air compression.
 
Easy to use, removable GelPaks adhere to an outer shell that provides adjustable air compression via a hand pump. GelPaks can be placed in the freezer or microwave, and retain cold/heat while conforming and remaining pliable. The GelCompression Therapy Line eliminates the bulk of machines and cables associated with traditional cold therapy, making it the easiest and most effective cold therapy product on the market today.
 
Initial response to the GelCompression Therapy Line has been overwhelmingly positive; 2011 Pan American Games Team & Individual Gold Medalist, Christine McCrea, reports: “GelCompression is the easiest cold therapy boot around and it offers a natural fit to every horse’s legs.”

Callan Solem, amidst indoor horse show travel, reported that “GelCompression has become a staple in the pre/post show routine for all my grand prix horses, because these boots are easy to use and easy to transport!”
  
Available for purchase in the GelCompression Therapy Line are the TendonBoot™, HockBoot™, KneeBoot™, and BackPack™, to treat the most critical parts of the equine body.
  
A genuine commitment to horses and riders drives EquiFit to seek new and better ways to help them perform, recover, and succeed at all levels. Our unique blend of ingenuity and horse world expertise allows us to continuously adapt premium innovations in healthcare and fitness to the needs of equestrians. The result: distinctive products for high performance both in and out of the ring. EquiFit Inc.’s T-Boots are the “Official Performance Horse Boot and Leg Wear” of the United States Equestrian Federation. 
 
For more information please call 1-877-4EQUIFIT (437-8434) or visit  www.EquiFit.net.