Animal Planet's R.O.A.R. Campaign & EQUUS Foundation: Making A Better World For Horses!

Sep 12, 2012 - 8:28 AM

This fall, Animal Planet’s non-profit initiative R.O.A.R. is teaming up with EQUUS Foundation to help make the world a better place for horses through its second annual matching campaign. R.O.A.R, which stands for Reach Out. Act. Respond, is proud to welcome EQUUS Foundation as the newest member of the matching campaign that provides each participating partner with a dollar for dollar match on all consumer donations made between September 1 and October 31.

“We are thrilled to be recognized by Animal Planet as one of its leading animal welfare organization partners and to be selected as one of the seven charities to participate in the R.O.A.R. Matching Campaign,” stated Lynn Coakley, President of the EQUUS Foundation.

Coakley continued, “For all of us who are involved with horses, this unique opportunity over the next two months will help ensure the well-being of horses and foster the horse-human bond. We are so grateful to Animal Planet for helping us bring the issue of unwanted horses to the attention of the public and for allowing us to make the public aware of the extraordinary therapeutic power of horses. “

“Between now and October 31, make a donation at and spread the word to your family and friends.  Even the smallest donation has an impact!”

The number of unwanted horses in the United States is at an epidemic level. Tragically, many are slaughtered. Instead, they can be rescued, and many can be retrained and re-homed in equine therapy programs.”

The donations the EQUUS Foundation receives through the R.O.A.R. campaign will be used to rescue, retrain and re-home unwanted and abandoned horses as therapy horses. Therapy programs using horses benefit the minds, bodies and spirits of people with special needs in ways that no other therapy can.

The prestigious Washington International Horse Show will be held October 23-28, 2012, during the last week of the campaign. Animal Planet and the EQUUS Foundation will join forces during this special event to help make a final drive to put horses at the top of the R.O.A.R. leader board.

For more information about the EQUUS Foundation please visit

About EQUUS Foundation

The EQUUS Foundation, a 501(c)(3) public charity established in 2002, also known as Horse Charities of America, is dedicated to improving the quality of life of horses, advancing the use of horses to enrich the lives of people in need and educating the public about the horse’s unique ability to empower, teach and heal. What started as a local effort is now a nationwide campaign on behalf of horses. The Foundation accomplishes its mission by providing financial support to horse-related charities across the United States; connecting a network of equine organizations to equine enthusiasts; providing scholarships to reward volunteer service on behalf of horses, and conducting information outreach to educate the public about horses. Donations are tax-deductible to the full extent of the law. Contact The EQUUS Foundation, Inc., at 168 Long Lots Road, Westport, CT 06880, Tele: (203) 259-1550,, Website:

About Animal Planet Media (APM)

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world’s only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond;, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

Category: Press Releases

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