ShopNBC viewers have gone horse crazy over TailRx, a mane and tail restoration system developed for horses that can also be used on humans. Mary Brunetti, hairstylist, dressage rider and founder of TailRx, has appeared on ShopNBC twice and will be returning to the broadcast because sales of TailRx have been phenomenal during the show.
“Everyone is really enjoying the product and the reaction has been tremendous,” Brunetti said. “The viewers are intrigued that I developed TailRx for horses and they equate the long and silky mane and tail of a show horse with hair that they can also have.”
On a recent taping of ShopNBC, Brunetti said the three “horse size” bottles will last for months and that the product will give users healthier, thicker and stronger hair, just as it does for a horse’s mane and tail. “You can’t put a price on a good hair day,” the ShopNBC host said, adding that she would be using TailRx on her own hair.
During the ShopNBC show, models demonstrated TailRx and Brunetti explained that TailRx can be used on color treated and Keratin treated hair. Brunetti helped rewrite the textbook of cosmetology and said that during her extensive research she discovered that healthy hair starts in the follicle. “Hair gets dry, brittle and can fall out if you don’t exfoliate the hair follicle,” Brunetti said, adding that the hair follicles are the same on both humans and horses.
Brunetti said she has used TailRx on many celebrities and their reaction is always the same – they love it! ShopNBC contacted Brunetti after she used TailRx on Hoda Kotb, of NBC’s Today Show. Kotb raved about the product and listed it as her favorite product during her “favorite things” segment of her Today show.
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Brunetti is thrilled that TailRx is flying off the shelves during ShopNBC. “It started as a whisper campaign in the human world, and now everyone loves it. It is a simple three-step hair treatment and for people you need to use the step one cleanser as your shampoo, step two as a leave-in conditioner and step three when you are blow drying out your hair,” Brunetti said.
Brunetti, who was the first woman to receive the prestigious “North American Hairstylist of the Year” award, worked as Ricki Lake’s personal stylist for 11 years on the “Ricki Lake Show.” Despite her fame in the celebrity world, Brunetti is a horsewoman at heart. “I’ve been an equestrian as long as I’ve been a hairdresser, which is 36 years,” Brunetti said.
While humans are raving about TailRx, the product has revolutionized how horse owner’s care for their horse’s manes and tails. “TailRx adds volume and makes the horse’s tail three times as strong within the first use, just like it does with humans,” Brunetti said. The system was initially designed for horses, and has been proven to re-grow manes and tails quickly while strengthening and conditioning the hair.
To view Brunetti on ShopNBC, follow this link: http://www.shopnbc.com/TailRx_Three_Piece_Hair_Treatment_System/C1000002.aspx?storeid=1 and then click on Video. For more information on TailRx, visit www.tailrx.com.
