LEXINGTON, Ky.—Four taxi cabs from Yellow Cab Company will show their support of the Alltech FEI World Equestrian Games on the streets of Lexington starting in April.
Yellow Cab will be wrapping four cabs in Lexington this spring, with the 2010 Alltech FEI World Equestrian Games logo. In addition to the logo, the four cabs will have special ID numbers to represent the Games. The ID numbers will be 8, 25, 10 and 2010 to represent the eight disciplines that will be competing for a world championship, the start of the Games, Sept. 25, the end of the Games, Oct. 10 and for the year 2010.
“Yellow Cab is providing a one-of-a-kind opportunity to promote the Games in our community,” said Terry Johnson, vice president of marketing and sales for the World Games 2010 Foundation. “The cabs will provide unique visibility for the 2010 Games, and will generate excitement as Lexington gets ready to host the world in September.”
“We are proud to partner with the World Games 2010 Foundation to show our support and be a part of the Alltech FEI World Equestrian Games,” said Don Daugherty, General Manager of Yellow Cab. “All of us here at Yellow Cab are very excited to have the opportunity to be a part of such an incredible event and are always willing to invest in our community in any way we can.”
About Yellow Cab
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Yellow Cab has been serving the Louisville and Lexington areas since 1892. Alongside of its sister companies, Checker, Cardinal and Wildcat Cab, they have built a strong reputation based on values and customer service. Yellow Cab strives to provide continuous world class transportation to its communities.
About the Alltech FEI World Equestrian Games
The Alltech FEI World Equestrian Games are the world championships of eight equestrian disciplines recognized by the Fédération Equestre Internationale (FEI). The Games are held every four years and this will be the first occurrence in the United States.
The Games will be broadcast on NBC Sports, which has marked the largest commitment to network coverage of equestrian sport in U.S. television history. The 2010 Games are expected to have a statewide economic impact of $150 million, and current sponsors include Alltech, Rolex, John Deere, Ariat International, Inc., Meydan and the American Quarter Horse Association. For more information on the 2010 Alltech FEI World Equestrian Games, please visit www.alltechfeigames.com.
