The Longines Global Champions Tour has announced a new venue, at the historic Horse Guards Parade Ground in London, for a competition next summer.
The show jumping series will return to London, at the new location of Horse Guards Parade Ground, Aug. 14-16, 2014. The BBC will be broadcasting live on two consecutive days of the event, and the public will be able to watch the stars of the sport from ticketed grandstand seats and on a free big screen in St. James’ Park, the oldest of London’s eight Royal Parks.
The Horse Guards Parade Ground site has been used for parades, pageants and ceremonies since the 17th century and is world famous for Trooping The Colour  on the Queen’s Birthday Parade.
Jan Tops, president of the Longines Global Champions Tour , said: “London is one of the world’s great capital cities, and I am delighted to bring the world’s best riders to this unique site at Horse Guards Parade Ground. It is a privilege to stage the London event at this famous and iconic location. Spectators will be able to watch the best riders in the world up close, and we want to welcome people who are fans of show jumping and those who are new to the sport. I am sure this will be a great flagship event in the 2014 championship series.”
Penny Boyd, head of events and filming at The Royal Parks, said: “We are looking forward to seeing [Great Britain’s] Olympic medalists compete in the capital at one of The Royal Parks’ most iconic spaces.”
A grandstand will hold 4,000 people, with tickets starting from £20, or about $32, for a full day. Advance tickets will go on sale early in 2014.