United States Dressage Federation (USDF) President George Williams drew a standing room only crowd to ShowChic dressage boutique on Wednesday, November 14, where he talked about a number of new developments at the USDF. The monthly Shop Talk events are hosted by ShowChic and sponsored by Gold Coast Dressage Association and feature top names in the equine and dressage industry. In addition to being president of the USDF, Williams is a decorated Grand Prix rider and trainer that currently trains for Elizabeth (Betsy) Juliano at Havensafe Farm in Ohio and Florida.
Williams kicked of the evening with two very exciting new developments at USDF: the inaugural US Dressage Finals and the new score website, www.USDFScores.com . Designed to preserve the accuracy of the scores, USDFScores.com  is a database of results of USDF sanctioned shows that is easily accessible. The new site provides USDF members easy access to their score history, on any horse they have competed on in the last 25 years. The site is very easy to access, informative, and free to USEF members.
The USDF is also gearing up for the first annual US Dressage Finals, which will take place at the Kentucky Horse Park on November 7-10, 2013. The Finals, which George explained will be separate from the high performance championships at the USEF Festival of Champions, has been approved for 2013 by both the USDF and United States Dressage Federation (USEF). Riders will qualify for the finals using regional championships scores, and will have winners for the Grand Prix, Grand Prix Special, Grand Prix Freestyles and small tour classes instead of an overall winner for each division. For more information on the US Dressage Finals, visit www.usdressagefinals.com . Williams explained that a dressage national championships or finals show has been in works for over a decade. He was excited to see it finally come to its fruition, but told the very enthusiastic crowd it is a work in process and their will be more information after the USDF Convention in December.
“We were absolutely thrilled to host George,” said Michele Hundt, owner of ShowChic. “He is so personable and brought us information on some very relevant and interesting topics. Guests at Shop Talk were very excited to have first hand access to their USDF president and after his talk, the one on ones lasted for some time as George answered more questions and got feedback from USDF members.” Of course the evening wasn’t all business as George entertained the crowd with his personal stories, too and helped with the evenings raffle for great prizes from Back on Track, ShowChic and Saddle Train Realty,” Hundt added. And attendees waiting for a turn to talk to Williams had a chance to shop and check out ShowChic’s extensive selection of new dressage fashions. ShowChic carries everything the rider needs to dress for success in the dressage arena, including well-known brands like Animo, Kentucky, Cavallo, Arista, Pikeur, Kinsgland, Samshield and GPA. The newest Pikeur line of breeches and elegant tops were on display in a variety of colors. Thanks to their extensive selection, ShowChic has become known as the ultimate destination for dressage riders who want to look their best in and out of the show ring. ShowChic’s mobile store can be found at show grounds across the east coast in the summer and on the Florida show circuit in the winter.
For more information on ShowChic, visit their website at www.showchicdressage.com  or call them at 561-319-2121. ShowChic’s online store is open 24 hours.