We did naming, but now how about saddle soap logo design advice?
Ok, so we have talked a little about what would motivate you as a shopper to pick up a product in a tack store -- and the blue jars were part of the outcome of that discussion. Unique and pretty as well.I jumped off the cliff before I quite had everything ready in this venture, and I think I need a logo specifically for the soap stuff, that is maybe separate from the farm logo.My DH however, likes the farm logo as modified for the soap. I'm partial to the new proposed design myself, and it is, of course, my decision, but if I'm going to ignore his suggestions, I'd like to have some reasons just why I'm going to do that. He's been pretty amazed by the response from COTH so far -- he 1) thought there was little to no market for a new saddle soap, and 2) that the scented stuff was not important and wouldn't sell. He has happily admitted he was wrong. (Definitely not a horse person!)So, I thought I'd turn to the people who really matter when developing something new and ask you guys -- which logo concept do you like, and why? Option one is on top and the new option 2 on the bottom. Thank you for all your help!! Libby
Last edited by Bensmom; Apr. 24, 2013 at 06:34 PM.
This is very interesting to me. I'll be watching your progress and cheering you on as we are introducing a new Arnica based herbal performance liniment and have been going through the whole label design and packaging ordeal ourselves.
Good luck and keep plugging away, you're doing great!
I don't like either one.
#1 won't fit like it belongs on a lid, and the style of the logo is frankly generic blah. looks like a dime a dozen farm sign. There's nothing there that says "higher standards" visually
#2 has a better visual concept as far as use of space, but the subject matter is too casual.
I'm biased, of course, but I love #2. Is it cartoony and "cutesy" instead of serious, yes. But Libby's horses have inspired these soaps/scents, and have inspired her (actual) higher standards. So the horses on the label tie that to the soap's story and make it more personal, and I like that.
I have Higher Standards... do you? Apalachicola Native (Alfie), '02 TB Gelding, Wild Man of Borneo (Hank), '03 Redtick coonhound, Augustus McRae (Gus), '01 Bluetick coonhound
Thanks for sharing your options! being totally honest, I like #2 better of the options -- #1 strikes me as a more serious farm logo than product label. #2, however is a little cutesy as much as I love horses and stars
And the wise, Jack Daniels drinking, slow-truck-driving, veteran TB handler who took "no shit from no hoss Miss L, y'hear," said: "She aint wrapped too tight."
#2 is too whimsical for me. I'll be honest, with that type of logo I'd be less likely to purchase it in a tack store.
I like the seriousness of option #1 but I agree with other posters that it looks too much like a barn sign design.
How about an vintage apothecary label design? Something printed in blue on an "antiqued" label with your info on it. Your pretty blue jars would go very nicely with this type of design. Here are some examples that I found on the web after a very quick search:
Actually, both those logos were done by pros, and they are the ones that suggested getting feedback from you guys.
After all, the most important things are a) what will want to make you pick it up in the store, and b) does the label give you the information you need to identify and use the product? Y'all's opinions as end users are the most important! Thank you for helping me "crowd-source" the ideas!
leahandpie -- I'd also love to have any thoughts you want to send my way!!
I like number 1 the best of the two. But I think the art overtakes the name on both. Personally I like a label that is mostly name with a small artsy flare. Maybe it's cliché, but I sorta like the idea of having a horse jumping over the brand name. It's a play on "Higher Standards." Then add a catch phrase along with the brand name and product description. Just a few words that sum up the product. Maybe the label reads:
Custom Leather Care
"For the scent of success!"
Just a thought. I am sure you will pick something absolutely lovely. Personal I am sold already so you don't have to "sell" to me anymore!!
I don't really like either logo for the soap. #1 has far too much going on and #2 doesn't make it look like a very serious product (which I think it is!). The whole point of a logo is to aid in recognition and build the brand experience. I think going more simple would be in your best favor.