The charges bought sounded silly & could have been laid at the door of a number of people. Re the need to bring the horses x-rider into this why? There is an extremely small chance if not none that he will ever ride the horse again!
I think that publicity is great unless it makes you look stupid.
Unless, of course, they are not trying to attract intelligent people. I mean, why would they? Stupid folks are so much easier to manipulate and direct. Nah, they need a handful of (very) smart folks at the very top, and bunch of stupid ones to make up the masses.