Question: my horse is exactly as you describe your horses in build...can you link me to these types of saddles? He is a PITA to fit, and if I can find one that fits, I don't care WHAT it says on it! LOL!
"If you think nobody cares about you, try missing a couple payments..."
However the tooling announces Champion All-Around COWBOY on the fenders, with place-name Rodeo on the jockeys and the year and Association on the back skirts! In LARGE lettering! And it screams NEW with light leather color.
You can use oil to darken the leather, which will have the excellent perk of softening the leather. If the wording REALLY bothers you, you can purchase just fenders online and swap them out. or you could get a local craftsman to make you a set that says, "Bought it on eBay, thanks for asking"