Longtime lurker here, and looking for some input on pricing.
I have a mare that I've been so far unsuccessful in selling, but usually have no issue leasing her during the summers. I will try to list as much info as I can without making this sound like an ad...
Horse is an upper teens quarter horse type mare, and a sturdy 15.2 hands. She has a light record of local hunter shows with children and adults where she was always in the ribbons. Has been shown to 3'6, but probably best to keep her around 2'3-2'6 - a good rider could get her around a 3' course. Pretty, but not overly fancy - definitely a local-type confidence builder. Smooth gaits, get's a clean simple or a change with an adv rider, can take a joke, but requires a strong leg to move forward. Absolutely no maintenance, 100% sound, and no health issues. No vices, good temperament.
I've used her as and leased her out as a lesson/summer camp horse with no issues. She's a barn favorite. She just won't leave my barn! lol If it makes a difference, I'm in the mid-Atlantic.
What range should I be looking to get for her? I've been told I'd be lucky just to give her away, while someone else in the area suggested 3-5. I don't want to overprice and not have any interest at all (which has been the case), but I don't want to sell myself short either. She's a nice horse. I know her age might scare people away, but this girl doesn't look or act it.
Last summer, I sold my QH Gelding (13 years) that had more or less the same experience and description as your horse for $3,500. I sold him through Dreamhorse.com, and he went to a great home where he could do local shows and be used as a trail horse. All in all, a good fit.
Also, fwiw, post a video in whatever add you place. It really helps.
Live a good, honorable life... Then when you get older and think back, you'll enjoy it a second time.
If she's the quiet type, what about marketing her to low level pony club riders in your area?
Around here horses like her go fast priced in the $3000-$5000 range. She sounds like she'd be the perfect step up for a rider going from a beginner pony to their first horse.