A recent blog by West Point Thoroughbreds' Shannon Castagnola suggested two easy ways for regular track-goers to get the general public more involved in horse racing. As a resident of Lexington, Kentucky, Castagnola is accustomed to talking to people outside the industry who are aware what and where Keeneland is thanks to its well-attended boutique meets. On a recent trip to California however, she encountered several people, even in close proximity to Santa Anita, who seemed unaware of the race meet or overwhelmed by making a trip to the track for the first time.
She implores owners of box seats to talk to people outside the track, and offer even curious strangers their seats for a day, or a couple of betting vouchers to encourage them to make the trip via a personal connection with the sport.
"If we want to continue to enjoy the sport, we have to bring new fans in and although this may be simplistic, what could it hurt?" she asks. "I know many of you aren’t using your box every single day of the Thoroughbred racing meet. Consider what a thrilling experience you could provide to someone who will never forget their day."