He didn't get to talk to people in the meat industry and still he wrote a book about what he thinks he knows, missing so much.
Honestly, there is a reason such people don't get talked to, because you know they are after putting you in the worst light they can find and never talk any good points, that doesn't make news and so money for them.
They come with an agenda, or paid already by some with one, they are not after a true, balanced story.
No wonder you think the way you do, if those are your sources of information.
Google was not your friend that time.
I'm sorry, but the wiki article that you cited actually validates Schlosser's credibility. I'm done now. Read my tag line.
"Against stupidity the gods themselves contend in vain" ~Friedrich Schiller
But why do we balk at horse?
we eat just about anything else that moves in this country!
Many people don't, mostly those that want to feel PC and have been reading on the internet that horse is supposed to be taboo.
Some cultures don't eat cattle, but they don't make it a life quest to keep others from eating them.
Most people that know what food is also understand that anything can be eaten and many do eat all and anything, including horses, bar personally guided taste.
I still don't want to eat alligator burger, but would if that is all I had to eat, of course.
The problem here is not "it was cheaper" or that it was horse meat.
It could have been even cheaper kangaroo or mythical dragon meat and that still would be illegal by most laws in most countries.
Any company lives and dies by how competent and truthful their customers consider them to be, called good PR.
It is not good PR to cheat in any way, knowingly or not.
Using other than what is stated in the labels is, by law, cheating.
I have always wondered how such a small continent could have such a big demand for horse meat (approx. 100,000 plus coming from the U.S. alone), considering that the majority of that continent do not eat horse.
If however it has been commonplace to add horse to anything ground beef, it would at least explain part of the large demand.
Canada may want to start testing their beef and probably the USA as well.
\"Horses lend us the wings we lack\"