Rolex has been a long-standing supporter of equestrianism since the late 1950s and is proud of the contribution it has made to the consequential growth in popularity and international expansion of the sport. Those implicated at the highest levels, from event organizers to riders, have consistently expressed their gratitude for and appreciation of Rolex’s dedication and commitment.
Despite this substantial support and after many years of loyal partnership between Rolex and the Fédération Equestre Internationale, the FEI made the disappointing decision to end its relationship with our company and choose another watchmaking sponsor.
As a major force at play in this exceptional domain, Rolex nevertheless remains as committed as ever and looks forward to perpetuating its unique and lasting contribution to equestrianism around the world.
Wow! One has to ask just what the heck is going on with FEI lately? Why end a good thing?
How does this affect events like Rolex Kentucky? There are so many unanswered questions...I am surprised that EN hasn't picked this story up yet.
It will be interesting to see what happens. How do you have Rolex Kentucky (website www.rk3de.org by the way) if the FEI is sponsored by Longhines? Can Rolex the event have a separate watch sponsor or as an FEI event, is that prohibited? If it's prohibited, is Longhines going to give Rolex, the event, the same sponsorship $ that Rolex, the company, gave or is Rolex the event now screwed from a sponsorship perspective. Are we all going to be posting on the "Who's going to Longhines this year?" thread. What happens to WFP's attempt at the Rolex Grand Slam?
Seems like the FEI has sold out eventing in a big way.
Not sure where else to find the Rolex statement, but the FEI itself made public statements recently about its new watch sponsor. Pretty inevitable after that that Rolex would bail.
I am sure it is all due to FEI's unadulterated greed. Way to treat a decades-long, loyal sponsor
There is something about the outside of a horse that is good for the inside of a man.(Churchill)
"Under the new agreement – which marks the biggest sponsorship deal ever brokered by the FEI – Longines becomes the Official Top Partner, Official Timekeeper and Official Watch of the FEI. Longines will take on a number of key FEI properties including the title sponsorship of the FEI World Cup™ Jumping before the start of the new season in October 2013."
I would be very curious to see how the sponsorship dollars were distributed under Rolex (i.e. did it all go through the FEI or did some of it go directly to the various events, whose sponsorship may have predated the FEI sponsorship) vs. this new sponsorship deal with Longines which I predict all goes directly to the FEI.
The FEI is an out of control oligarchy. So bizarre. It makes me want to go out and buy a Rolex.
Clarksdale, MS--the golden buckle on the cotton belt
My memory is probably faulty, but I think Rolex got deeply involved with the FEI not too far before the Lexington WEG. I recall thinking that they were doing it to support their long time partner, the organizer. Although I know they've had Pessoa as a "face" for years.
So what does this do to the FEI athletes who are Rolex "faces"--Rodrigo, Pippa Funnell, Zara Phillips--and the Rolex Grand Slam. WFP is so close; will that disappear?
Good for Rolex Watch USA sticking with --damn, what do you call it if not Rolex?
"I'm a lumberjack, and I'm okay." Thread killer Extraordinaire
The new director of EEI was being interviewed on one of our local (Lexington) TV stations at lunch. Unfortunately I was at stuck in a waiting room & the sound was off. Can't find any links on the station's website either. Dang!