Paper advertising is almost a thing of the past these days. As a marketing rep, I can assure you that the Internet is the present and I'm sure, the future. Now if things can just be archived as Glimmerglass said.....
And that's a shame. The slaughter of trees notwithstanding, I really enjoy cuddilng up on the sofa or in bed with a beverage & a newly-arrived magazine. Just can't warm up to reading my favorite magazines (&/or books) off a computer.
(Not to mention all the times we lose power around here. Computers simply aren't as reliable as good old paper.)
I think it's really sad. As a kid, I subscribed to the Blood Horse, TB Times, Maryland Horse, Florida Horse, etc and I can probably blame them for my D's in Algebra! But I would pour over them and study the pictures and had a whole closet devoted to their storage. Now I don't get anything in the mail and read the Bloodstock Journal from BRIS and BH and TBTimes online. So I understand why it went out of business, but it still makes me sad and nostalgic.
I posted this on the off course thread. A few weeks ago I got an email offer to re-subscribe at a really good rate. I was going to do it, but fortunately I forgot about it until after the 14Sep deadline
"Everyone will start to cheer, when you put on your sailin shoes"-Lowell George
I will sure miss it, TB Record and then TB Times (and in between there was a newspaper version) was always my favorite. I love BH too but loved the big pages of TB TImes. I prefer magazines over reading stuff on the net. I'm guessing we won't get any switches to other magazines though...
Every mighty oak was once a nut that stood its ground.
Proud Closet Canterer! Member Riders with Fibromyalgia clique.
That makes me really sad. I used to freelance for TBT. It was a real kick to get a feature in a magazine like that. I visited them when we were in Kentucky. Nice folks. Hate to see them gone.
And glad I too didn't bite on the renewal promo that was going around.
I bit on the super cheap $45 subscription offer they emailed me--only to discover they went bankrupt literally just a few days later. They never contacted me in any form, ever. Thankfully I paid the subscription with my credit card, so I lodged a dispute and Visa refunded me.
Mark Simon, former editor of the now-bankrupt Thoroughbred Times magazine, accused the publication’s owner Norman Ridker of giving “wrong, incomplete or or misleading” statements about the company while under oath during an Oct. 16 bankruptcy hearing in Lexington, Ky.
In an email to the National Thoroughbred Writers and Broadcasters, many of whose members had not been paid by Thoroughbred Times for their services over a lengthy period of time, Simon accused Ridker of providing “wrong” information on how “some of the massive debt of (Ridker’s) related companies got on the books” of Thoroughbred Times.
Since the bankruptcy was announced, Simon has been hired by Daily Racing Form to head up a division of the company called “DRF Breeding.”
Simon also indicated that “Ridker and his related companies are in line to get 90% of any money collected after priority claims because he is claiming $4.7-million of the $5.2-million in debt.”
If approved, that means free-lance writers and others listed among the many Times creditors will be hard-pressed to collect on money owed them for services provided to Simon and Ridker.
After a recent discussion with the bankruptcy trustee, Simon said he believes an auction of the company’s assets could take place as early as mid-December.
The bankruptcy sale will be for maximum revenue so the trustee will likely separate out each asset group (intellectual property, furniture, library, photo file prints, photo file digital, artwork) and sell separately. There will be five to seven groups of assets auctioned. His goal is to raise as much money as possible, not sell an ongoing concern.
Keeneland bought the library of the Thoroughbred Times for $36,586 in an online bankruptcy auction .
“The Thoroughbred Times library is an extremely well-crafted collection,” Keeneland Library Director Becky Ryder said in a statement. “Much of it will fill gaps in Keeneland’s collection, and some of it will be used in future digitization projects. The photographs and photographic negatives are unique, priceless resources that will greatly enhance the work of researchers.”
The Times collection includes books and journals, some of which are more than a century old. The collection includes stallion registries and stud books from Europe, Asia, Australia, Latin America and the United States. It also includes the collection of another former trade publication, the Thoroughbred Record.
Keeneland also acquired approximately 220,000 photographic prints and 250,000 digital images from the 1940s to the present.
According to the Daily Racing Form, the publications trademarks and copyrights, which included the domain name www.thoroughbredtimes.com, sold to David Bradshaw of Utah for $93,000.
[Owner David Bradshaw] announced in a news release Tuesday that the website became viewable on Saturday to farms and other advertisers via a private Web address. After a 60-day test, he plans to make the site viewable to the public.
A digital version of the Thoroughbred Times magazine and Buyers Guide is planned for early 2014.
Content will include news of the industry, racing, sales, horse health, and breeding largely aggregated from news releases, with no staff writers to produce original content. Free-lancers and fans can submit articles for consideration. Free-lancers will be paid, Bradshaw said.
"It is no longer viable in a specialty publishing market to keep salaried journalists on staff who conduct no live interviews and who principally re-format press releases to try to make them look like custom articles," Bradshaw said in his news release.
What I think will happen is that it will turn into a vanity press of a sort. Rather than paying someone to be onstaff, they will get submissions from bloodstock agents, farm managers or other professionals for use in their advertising or online presence. That's not necessarily the worst thing in the world as long as the people writing actually have something to say.
While it's not great from a journalism standpoint, you could argue that trade papers like TTimes aren't exactly bastions of journalism in the first place. Although it was a somewhat nasty comment about rewriting the press releases, it wasn't totally unfounded.