Marketing & Business Plans for the Equine Related business?
For those of you with an equine related business, did you hire help for marketing and creating a business plan?
Did you hire someone with experience in equine fields? How did you find someone with the right combination of marketing/business experience and experience in the horse world?
If you used someone with experience only in business/marketing, were you satisfied with your results or do you think that knowledge of the horse industry would have helped your business to succeed even more?
Did you find hiring someone to be a worthy investment, or do you think most of it you could have done yourself with a little bit of time and research?
It's not having what you want, it's wanting what you've got.
My Agricultural Business class used AgPlan to create a business plan: https://www.agplan.umn.edu/. I believe it's open to the public for free, and there's samples to help you fill out the parts of the plan that apply to your business. Really nailing down your concrete and attainable goals and assets helps to focus your marketing and desired customer base a lot. Our hypothetical show complex was an Ag - Value Added plan, I believe. Plus you can share it with other people online and keep track of your changes.