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  1. #1
    Join Date
    Jan. 5, 2011
    Posts
    213

    Default Who else doesn't like the new magazine?

    Have been a subscriber for over 30 years....but think I am done....



  2. #2
    Join Date
    Dec. 31, 2000
    Location
    El Paso, TX
    Posts
    12,294

    Default

    What don't you like about it?



  3. #3
    Join Date
    Jan. 23, 2004
    Posts
    294

    Default I don't like it either

    its too glossy, there are way too many ads, I don't actually care for all the full page pictures - especially the ones that are of people standing on podiums (show me a jumping horse at least), the articles are shorter and fluffy and I don't like the new cover at all -- IMO the COTH has moved far away from its roots and is now just a glossy puff piece -I know things change and a little change can be a good thing - I was ok with the change from paper COTH to the initial beige semi-glossy COTH but this is over the top -- and reduced from 50 or so issues a year to 40 too boot -- I doubt I'll renew my subscription -- it used to be such a thrill to see your name in the Chronicle and one used to think - maybe someday I'll get a picture in there - but now unless you are a big name at a big show -- not gonna happen -- very sad



  4. #4
    Join Date
    Nov. 6, 2001
    Location
    Fairfax
    Posts
    1,704

    Default

    I like the new cover. It has kept design elements from the old and updated. I think it is very well done.

    Ads are what keeps magazines in business. Subscription fees often don't cover the cost of printing and mailing. The more ads you see, the healthier the magazine.

    The content inside the cover has improved over the years and the photos are great.

    What is not to like?



  5. #5
    Join Date
    Mar. 22, 2005
    Location
    Where it is perpetually winter
    Posts
    5,042

    Default

    I strongly dislike it as well. I miss the artwork and the interior layout with the boxes looks cheap and tacky to me.



  6. #6
    Join Date
    May. 2, 2001
    Posts
    1,059

    Default

    I think they've done some things very nicely--I like the cover quite a lot, for example. And the content has been improving for years.

    But the page design is pretty jarring with all the boxes and font sizes. I find it hard to read. I'm a little sad that the Chronicle was so careful about focus grouping the cover to get it right and apparently gave so little thought to the appearance of the inside of the magazine.



  7. #7
    Join Date
    Apr. 17, 2012
    Posts
    1,961

    Default

    Virtually every magazine is competing today with online content, so many have adopted that kind of "look," complete with a lot of color and the print equivalent of distracting "pop-ups." Gives me a raging case of ADD! That's the reason the content has become more and more "puffy," too--someone figured out the average person has, on a good day, less than an 8-minute attention span.

    I actually find this Forum a good bit more valuable these days than COTH itself; the mag. seemed to have become just a mutual back-patting vehicle for the AA Circuit quite some time ago and, like all other horse magazines, I just choke on the proliferation of pharmaceutical ads, which also affect the content.



  8. #8
    Join Date
    Aug. 14, 2000
    Location
    Clarksdale, MS--the golden buckle on the cotton belt
    Posts
    18,359

    Default

    I dislike it intensely. It reminds me of those glossy, high end advertising giveaways.
    "I'm a lumberjack, and I'm okay."
    Thread killer Extraordinaire



  9. #9
    Join Date
    Jun. 29, 2004
    Posts
    10,380

    Default

    I dislike it too, so much so I am also considering not renewing. I'm trying to give myself time to adjust but the worst is the white cover (never realized how much I liked the tan) with the photo instead of the artwork, it just seem like its The Chronice anymore. I have no problem with ads though, the magazine needs that money, same with the 40 issues, I think they are just trying to survive. I realize changes are inevitable but I think they went in the wrong direction, especially with the cover.



  10. #10
    Join Date
    Apr. 14, 2007
    Location
    Near the edge of the earth
    Posts
    257

    Default Ick

    Looks and feels cheap. But isn't.
    Last edited by Cookiewoo; May. 20, 2012 at 05:11 PM. Reason: Spelling



  11. #11
    Join Date
    Jul. 31, 2007
    Posts
    14,971

    Default

    Quote Originally Posted by SwampYankee View Post
    That's the reason the content has become more and more "puffy," too--someone figured out the average person has, on a good day, less than an 8-minute attention span.
    I think COTH (the print mag) has badly misjudged it's readership then. Most are pretty well-educated. We have a longer attention span. We'll tolerate puff when it's free, but I don't think we'll knowingly purchase it.

    Witness the demise of Practical Horseman. Maybe writing to "the least common denominator" works. Maybe they need to do that in order to sell ad space and the sponsors are calling the shots. But if you read the alumni magazines of Ivy League universities and similar, you'll see a little less of a decent into "be sure to not over-tax or offend" kind of writing and content.
    The armchair saddler
    Politically Pro-Cat



  12. #12
    Join Date
    Jan. 9, 2003
    Posts
    1,254

    Default

    Quote Originally Posted by mvp View Post
    I think COTH (the print mag) has badly misjudged it's readership then. Most are pretty well-educated.

    <snip>

    But if you read the alumni magazines of Ivy League universities and similar, you'll see a little less of a decent into "be sure to not over-tax or offend" kind of writing and content.
    I think you meant "descent", rather than "decent".



  13. #13
    Join Date
    Apr. 17, 2012
    Posts
    1,961

    Default

    Quote Originally Posted by mvp View Post
    I think COTH (the print mag) has badly misjudged it's readership then. Most are pretty well-educated. We have a longer attention span. We'll tolerate puff when it's free, but I don't think we'll knowingly purchase it.

    Witness the demise of Practical Horseman. Maybe writing to "the least common denominator" works. Maybe they need to do that in order to sell ad space and the sponsors are calling the shots. But if you read the alumni magazines of Ivy League universities and similar, you'll see a little less of a decent into "be sure to not over-tax or offend" kind of writing and content.
    Yes, Practical Horseman's "practical" answer to nearly everything for at least 10 years has been "Ask your trainer."
    Which, I suppose is practical--for the trainer!



  14. #14
    Join Date
    Nov. 17, 2006
    Posts
    3,719

    Default

    I've let ALL my subscriptions to ALL my magazines lapse. Same old, same old.



  15. #15
    Join Date
    Apr. 25, 2007
    Posts
    1,308

    Default

    I sadly have to agree, do not like the new design and format. Will probably not renew my subscription. Too much like every other horse rag now.



  16. #16
    Join Date
    Jan. 4, 2008
    Posts
    680

    Default

    I haven't read any of the new ones. Hurts my eyes. I have been a subscriber for close to 30 years. Don't think I'll renew. There's really nothing in it now that I can't miss.



  17. #17
    Join Date
    Jul. 14, 2004
    Location
    Virginia. We Do Ponies!
    Posts
    11,824

    Default

    I am another that has not liked the last year or so and the direction the Chronicle has taken. So very sad to get away from the tan and familiar cover look.
    Randee Beckman ~Otteridge Farm, LLC (http://on.fb.me/1iJEqvR)~ Marketing Manager - The Clothes Horse & Jennifer Oliver, Equine Insurance Specialist



  18. #18
    Join Date
    Feb. 2, 2003
    Location
    West
    Posts
    1,009

    Default

    I hate the new layout. I loved the cover of the old one and how it featured equestrian art and artists, I think that was really cool. I liked the old fashioned look and feel, it made it seem historic and special. Now it just looks like any old horse magazine. I used to look forward to reading the Chronicle and have been a subscriber for 20 years. I also, will not renew.
    ******
    "A good horse and a good rider are only so in mutual trust."
    -H.M.E.



  19. #19
    Join Date
    Mar. 20, 2011
    Posts
    433

    Default

    What were they thinking?! Not only was the old cover beautiful (and the older one, even nicer), but my teen could design a better cover than the one they have now.



  20. #20
    Join Date
    Aug. 14, 2000
    Location
    Clarksdale, MS--the golden buckle on the cotton belt
    Posts
    18,359

    Default

    Does anyone know if it's been sold recently? I notice that they have a new publisher, but he could be an employee of the old owners who, IIRC, owned several magazines. I can't find any ownership information in the magazine.
    "I'm a lumberjack, and I'm okay."
    Thread killer Extraordinaire



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