I've had a marketing idea and would like to know what you
think. If you were interested in making your own schooling jump standards, would you be interested in purchasing a treated 4x4 which had the holes already drilled in it? I think these would be limited to 4' height in order to be shipped via package delivery (UPS, etc) or US Post Office. Do you have
any opinion about what you would consider a fair price for each drilled treated 4x4? Would you offer precut treated 2x6 pieces for the base or suggest customers buy those locally?
I have not talked the DH into doing this yet, just trying to figure out if there is any market.
I'd check into shipping-the cost passed on to the customer might seriously outweigh the convenience factor of not having to drill holes. But I'm probably not your target market to begin with- I love building things, and am as frugal as my Scottish ancestors!
If you predrilled the bases too, and included the bolts so it was kind of an IKEA standard kit, with no nails or cutting needed, I could see this being saleable. I would want the entire standard though, not just the posts.
The daughter of some friends of ours put herself through college making jumps.
I don't think she mailed them, we live in a horsey part of the country and people just bought the complete standards and painted poles.
I think it could be, because drilling the through holes in the 4x4s squarely and accurately is the hardest part of the operation, and requires serious tools. Like the others, I'd suggest you supply all the parts, so that people aren't scrounging for the rest. It needs to be a simple and fulfilling experience - you get the kit, roll out some paint, get the drill out and voila!
The problem is making it affordable after shipping.
If you are allergic to a thing, it is best not to put that thing in your mouth, particularly if the thing is cats. - Lemony Snicket
The key question to ask is what are people paying / would they pay for this product? Price out the lumber, tools, and how much time each unit would take to make. What is your labor rate-- would you be happy to make $10/hr on these things? $50/hr? If you find yourself shrugging on what you think you should earn, sometimes helpful to describe the "salary" in terms of a financial goal. i.e. I expect this income to pay for my horse's monthly board. Or a more modest goal of buying a new saddle or something equivalent each year. Add up your costs, the annual salary you expect, and make a table showing the price point if you make 100 standards a year, 1000 stds a year, etc. This will help you approach a few stable owners to gauge the market potential by saying, "if I could supply standards at $50 each, would that be interesting?" etc etc.
Another key question is whether they'd be ordered in small qtys, or would it be more typical for a farm to order a set of 20 pairs, or whatever. Would you plan to make them all in advance (=risk of inventory cost tha tyou can't sell!!) or can you commit the time to producing a whole set in the short time they'd want?
Last edited by HungarianHippo; Jan. 2, 2012 at 05:36 PM.
Reason: hit "post" b4 I was done