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  1. #1
    Join Date
    Jan. 28, 2000
    Location
    Columbia, Maryland
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    8,465

    Default Training the Bud Clydes for a Super Bowl Commercial

    Here's a video showing how they trained them for the "Snowball" Super Bowl commercial. Fascinating!

    http://www.youtube.com/watch?v=jyAdgF4kRoE

    And here's the final commercial in case you forgot what it was.

    http://www.youtube.com/watch?v=7qccLJ-slFI
    "No matter how well you perform there's always somebody of intelligent opinion who thinks it's lousy." - Laurence Olivier



  2. #2
    Join Date
    Apr. 1, 2008
    Posts
    4,840

    Default

    thanks Mike, that was great. I always wondered how they taught that. And that commercial never fails to make me laugh.



  3. #3
    Join Date
    Oct. 29, 2009
    Location
    Glasgow, Scotland
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    1,137

    Default

    Funny thing is the film clip doesn't actually show how the horses were trained. I imagine clicker training (or other positive reinforcement method) is involved, but it would be nice to have that confirmed.



  4. #4
    Join Date
    Nov. 30, 2000
    Location
    Kentucky
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    Default

    How interesting. I really enjoyed watching that.



  5. #5
    Join Date
    Apr. 1, 2008
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    4,840

    Default

    it does show in some of the other clips. I saw they used a clicker when training the sheep but didn't use it the way I do. They do use a lot of food in training.



  6. #6
    Join Date
    Jul. 4, 2004
    Location
    Richmond VA area
    Posts
    780

    Default

    Quote Originally Posted by threedogpack View Post
    They do use a lot of food in training.
    Not a surprise to me, my Clyde/TB cross is the most food motivated animal I have ever seen. ANYTHING for a treat.



  7. #7
    Join Date
    Feb. 15, 2004
    Location
    Ontario
    Posts
    10,342

    Default

    duh! and I thought it was all computer animated!!!

    I have a Clyde cross mare and those commercials always make me laugh... I read in a US newspaper last week (I was on vacation in Fl) that the company has committed to keeping the Clydesdales for a few more years!



  8. #8
    Join Date
    Sep. 11, 2007
    Posts
    243

    Default

    The company was sold to, I think, some European company. They're the ones trying to get rid of the horses. Glad it backfired. The Clydes are an American institution.



  9. #9
    Join Date
    Nov. 30, 2009
    Location
    SoCal
    Posts
    452

    Default

    I miss when they kept some of the Clydesdales here in Orlando. After InBev (a Belgian company) bought out A-B, they moved them all out of the Sea World parks. Their barns are all empty now and the paddocks are now filled with parked company vehicles. Bah.

    ( Here's a pic I took of one a few years back, wish I had more photos on hand: http://www.flickr.com/photos/jadewolf/478865518/ )

    I'm betting it's a lot of clicker training, yeah. All of the animal training at the A-B parks was done via positive reinforcement, with either clickers, whistles, or certain key words being used as the bridge.



  10. #10
    Join Date
    Apr. 6, 2010
    Location
    San Diego, CA
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    2,084

    Default

    I've taught the kissey trick with peanut butter on the gums and the roll trick with the treat dispenser (soda bottle with treats and holes). Never tried the kick trick though I'm sure it's not hard.
    Adoring fan of A Fine Romance
    Originally Posted by alicen:
    What serious breeder would think that a horse at that performance level is push button? Even so, that's still a lot of buttons to push.



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