Willie Bakery has a treat that they call The Big Cookie. It's about the size of the palm of your hand and the different designs (shapes) are decorated with icing. I just looked at their website and there isn't a picture of them.
If fed immediately, they look great. If you don't - the icing shatters and falls off. If you throw them in the fridge or freezer the icing is cloudy. They're still ok to feed - they just don't look as good.
Petafour has some decorated cookies as well... they're just done more with a piped on icing vs a poured icing glaze.
I just went to link to their site - they've closed up shop.
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i make my own treats. doesn't take long and makes the whole house smell wonderfully when they bake! Personally i dont care about sugar intake since they are on the smaller size (the treats,... the horse is big lol) and he doesnt get them that often (5 treats/week maybe a few more if any are leftover and other people feed those to him).
ive tried a couple different icing/frosting versions and for my personal preference it's not worth the hassle in transporting them (but thats likely my recipe/the icing ive been making).
MrB's attempt at talking like a horse person, "We'll be entering in the amateur hunter-gatherer division...."
Sure, I'd feed with sugar icing! Lucky will eat almost anything (he hates apples--not apple-flavored treats, just apples) and unlike his owner he needs help staying fat (heck, staying not-bony) so sugar is good.
Mine are treat w*ores and expect a treat every evening after they've gotten their flake of alfalfa. And a treat while they're being saddled, and a treat when they're untacked.....and at random occasions in-between!
I always have at least four different varieties of treats -- Mrs. Pastures, Dumores (molasses), Nickermakers, something I get at our feed store that I can't recall the name of, and I always, always have peppermints on hand. I will always pick up another batch if I see a brand "we" haven't tried before. lol! I am a very good enabler!
I actually have a leather treat pouch attached to each of my saddles, and they are always stocked with peppermints for rewards during my riding sessions. Not. Spoiled. At. All!